Fair Food and Life Style (FFL) is a concern of Fair Group which is one of the fastest business conglomerates in Bangladesh. Today’s FFL was originated in 2008 with its initial identity as Fair Distribution Ltd which was a trading company of luxury items. Since then it has established itself as one of leading distribution companies in Bangladesh, particularly in the food industry. Fair Food and Life Style has global partnership with international top brands such as globally No1 edible oil Italian brand ‘Olitalia’, Italian famous ‘Pasta Zara’, Thailand famous ‘Tong Garden’ nuts, Saudi Arabian prominent natural honey ‘Alshifa’, ‘Alfa’ mayonnaise of UAE , Indian famous ‘India Gate’ fine rice. All these are internationally recognized brands, known for their consistency in producing quality niche products for the wider international markets. FFL ensures and guarantees the quality of every product, just as its tagline promises “Premium Always”. It is due to the diligence, teamwork and co-ordination among partners, staff and employees, FFL has become successful and trusted name to the consumers of Bangladesh. Fair Food and Life Style has over 150 members dynamic sales team that includes:
25 distributors nationwide
200 key outlets, 80 institutions, 80 super shops which are covered by our own sales team. Products are distributed throughout Bangladesh in all 64 districts
10,000 retail outlets under 6 regional office covers. Nowadays, people of Bangladesh are a lot more conscious of their health. For this reason they are more open to the idea of trying to recreate different cuisines at home, as well as incorporating foreign ingredients into their own cooking styles. Our Brand Partners
Olitalia
World No1 edible oil brand Olitalia is present in over 120 countries around the world today. In Bangladesh, Fair Food & Life Style is the authorized distributor of Olitalia. Olitalia extra virgin olive Oil, Sunflower Oil, Skin Care and Modena balsamic vinegar – iconic Italian products recognized around the world. Olitalia has built a reputation as an international ambassador for Italian taste. FFL directly imports all Olitalia products from Italy in Bangladesh and ensures the best product experience having high health benefit to Bangladeshi consumers. Tong Garden
Tong Garden ranks at the top in Southeast Asian markets when it comes to nuts products and snacks. Tong Garden never compromise on quality, and Tong Garden is constantly innovating to bring consumers more great-tasting snacks. Cashew nuts, broad beans, broad beans, pistachios, almonds, macadamias, sunflower kernels, honey-coated nut, Wasabi Cashew Nuts Mixed Macadamias, and most recently Almonds with Dried Cranberries and Banana Chips are the product range of Tong Garden. New products, new processes, aggressive strategies and creative use of R&D produced triple digit growth in sales between 1996 and today for Tong Garden. Fair Food & Life Style is the official distributor of Tong Garden in Bangladesh. Tong Garden has got much popularity as premium snacks for Bangladeshi with FFL
Alshifa
The famous Saudi Arabian brand Al Shifa is synonymous with 100% natural honey. Guaranteed to be 100% pure and natural, Al Shifa honey has established itself as an undisputed market leader in the entire Middle East and a high quality product in just few decades. Al Shifa honey is the proud recipient of the quality mark by the Saudi Arabian Standards Organization (SASO), ISO 22000 and with 100% Halal Guarantee. Sourced from the best honey origins in the world where honeybees flying a distance equal to more than three times around the world, tap over two million flowers only to make one pound of Al Shifa honey. These location include tropical forests of the South America, Australia and the Alps mountains in Northern Europe. In 2020, Fair Food & Life Style has taken over the distribution and marketing of Al Shifa honey in Bangladesh. Alfa
Produced from high quality ingredients sourced from various parts of the world and processed through the most stringent quality checks, the Alfa range of Oil & Culinary products is trusted by thousands of consumers across the Middle East and Africa. Alfa offers an indulgent range of condiments, like Mayonnaise and Ketchups which are sold across consumer retail and modern channels in Bangladesh under distribution of Fair Food & Lifestyle. India Gate
India Gate is a leading brand when it comes to only Rice & Rice Products. The Basmati Rice Mogra and Basmati Rice Feast Rozzana are two famous products by India Gate. India Gate processes comprise of meticulous planning, detailing and control over each step of processing – cleaning, parboiling, drying, milling, polishing, grading, sorting, weighing and packaging – ensuring that it gets closer to our vision of achieving zero-defect quality. India Gates happens to be the World’s Largest Miller’s Rice, a proud feat which no one can match and it stands the tallest in the global rice scene. Fair Food & Lifestyle has become the national distributor of India Gates in Bangladesh and soon its product will be available.
