06/04/2026
Sofie, since when do you share marketing advice? I donât. Iâm still taking about food. And more specifically about how we create artificial scarcity by limiting access to foods we donât feel comfortable around. Itâs as simple as it gets, just like economics, when access becomes limited, we crave it more. Super brands do it consistently and consciously, we parents do it because this is the only way we can protect our kids from the harm of foods - again - we feel less comfortable about.
Cravings are not the problem. Un-met cravings are. When we donât get what we need, we go in funnel-vision. We go from desire to obsession, from something weâd like to eat to something we canât stop eating (or thinking about). Eating more than feels comfortable is not a food problem. Itâs is not a control problem. Itâs an un-met need problem. Itâs a scarcity problem that makes you âintenselyâ desire what you once âonlyâ liked. And when that intense desire gets met, we can experience loss of control, together with shame and guilt. All this behavior is learned. Itâs learned scarcity, learned desire, and learned shame.
Wish to explore more about raising kids in a food abundance worlds? DM or react with âWAVESâ and get access to the pilot version of my self-paced, self-guided private podcast.
My Instagram page is for educational purposes and not for personal nutritional or medical advice.