30/10/2025
‘For public-health campaigners, the continued delays on to***co legislation have been maddening. The evidence is undeniable: raising prices through taxation is the single most effective way to cut smoking rates. It saves more lives, more quickly, than any poster, warning label, or public-awareness campaign.
The EU’s proposed new To***co Taxation Directive, in many ways, is a test of Europe’s moral and political will. Can a continent that prides itself on protecting citizens from harmful products allow a market in addiction to flourish? Or will it finally summon the courage to tax to***co in a way that reflects its true cost to society?'
Read the full editorial here - https://www.europeancancer.org/resources/news/from-our-president-what-will-it-take.html