WPP Media Belgium

04/11/2025

A waffle a day, keeps the doctor away…🧇
Thank you www.np.be! 💙

Mindshare BelgiumWavemaker BelgiumEssenceMediacom Belgium

10/10/2025

The 2025 Effie Awards gala? Absolutely brilliant! 🤩
26 trophies found new homes last night, recognizing the best in marketing effectiveness. 🏆
And if you heard a collective cheer, it was probably from us! 🙌🏻

We’re particularly thrilled by the “tour de force” from our WPP Media agencies, as highlighted in the press:

▶️ Mindshare:
4 awards: Delhaize🥈, Bolero🥈, Quick🥈, Albert Heijn🥈
▶️ EssenceMediacom:
3 awards: Mobile Vikings🥇, HIPRO🥉, Polestar🥉
▶️ Wavemaker:
2 awards: Telenet🥉, Base🥉

Nine awards in total for impactful media strategies! 💫

Proof that when it comes to effective campaigns, our teams don’t just participate, they dominate! 💪🏼

Huge congrats to all the winners and finalists! 👏🏼

EssenceMediacom Belgium Wavemaker Belgium Mindshare Belgium WPP



https://pub.be/nl/foodbag-en-mobile-vikings-pakken-goud-op-effie-awards-2025/

17/09/2025

Two agencies. One course. Zero chill.
Wavemaker & VML are bringing Britpop swagger to the office green.
Think Blur vs Oasis, but with more putters, fewer guitars, and a lot more dodgy swings. ⛳️🇬🇧🍟
WPP Wavemaker Belgium Mindshare Belgium EssenceMediacom Belgium VML

20/06/2025

Still recovering of our amazing night at the Amma Awards where our WPP Media teams have broken all records! 💫

* Wavemaker was elected Agency of the Year.
* Top 3 highest number of Awards: 1) EssenceMediacom, 2) Mindshare, 3) Wavemaker.
* Naomi Osoria (TCCC) was elected Advertiser of the Year.
* 17 awards in almost all categories (6 gold, 7 silver & 4 bronze).
* Choreograph for the 6th year on stage.
* Awards for our fantastic clients Proximus, Ikea, TCCC, ASWatson, Bol.com, Polestar, Intimissi, VSV, Campina Friesland, Hill’s, Nestlé.
* Awards in partnership with Ogilvy Social Lab, AKQA & Bauer Media.

🥇Best Strategy: Gold – Mindshare & OSL – IKEA
🥇Best Use of Performance Marketing: Gold – Mindshare – AS Watson
🥇Media Sustainable Development: Gold – EssenceMediacom
🥈Best Long-Term Strategy: Silver – EssenceMediacom – Proximus
🥇Best Use of Data: Gold – Wavemaker – Intimissi / 🥈Silver – EssenceMediacom – Polestar / 🥉Bronze – WPP Media + AKQA – VSV
🥈Best Creative Media Use: Silver – EssenceMediacom – Proximus
🥈Best Use of Native & Content: Silver – EssenceMediacom – Proximus
🥈Media Research of the Year: Silver – Choreograph
🥇Best Use of OOH: Gold – WPP Media + AKQA – VSV/🥉Bronze – EssenceMediacom – TCCC
🥉Beste Use of Cinema: Bronze – Mindshare – Bol.com
🥈Best Use of Audio: Silver – Wavemaker – Campina Friesland
🥈Best Use of Social: Silver – Wavemaker - Hill’s
🥉Best Use of Retail Media: Bronze – WPP Media - Purina Nestlé


Mindshare BelgiumWavemaker BelgiumEssenceMediacom BelgiumWPP

04/06/2025

🚀 WPP Media is revolutionizing marketing with Open Intelligence!

This groundbreaking AI solution, fully integrated with WPP Open and prioritizing privacy through InfoSum's innovative technology, solves the modern marketing paradox of underutilized data.

WPP Media is collaborating with industry leaders like FreeWheel, Google, Microsoft, Experian, Snap, and TikTok to deliver smarter, faster, and more effective marketing outcomes.



Mindshare BelgiumWavemaker BelgiumEssenceMediacom Belgium

Our next-generation data solution and Large Marketing Model, built to drive business outcomes in the AI era. Trained on trillions of real-world, real-time si...

27/05/2025

📺✨ The 7th Edition of the Belgian Video Monitor is out!

Curious about the real figures, trends, and what’s next for TV and streaming in Belgium?

Discover the latest subscription figures of the streaming services in Belgium!

Get refreshing insights on the number of Connected TV sets and the related cord cutting phenomenon.

Understand how BVOD can seize the CTV opportunity and much more ...

👉 Read the article to get a snackable overview and contact us if you want to dive into the full report.

FR: https://www.mediaspecs.be/fr/insights/groupm-belgian-video-monitor-la-television-connectee-est-elle-la-nouvelle-mine-dor-pour-les-chaines-locales/NL: https://www.mediaspecs.be/insights/groupm-belgian-video-monitor-is-geconnecteerde-televisie-het-nieuwe-goud-voor-de-lokale-televisiebedrijven/

20/05/2025

🌟 What an honor! 🌟

GroupM and our agencies Mindshare Belgium Wavemaker Belgium EssenceMediacom Belgium have been nominated a whopping 20 times for the AMMA Awards 2025!

With 14 categories celebrating the best in media expertise, we’re proud to see our work recognized across so many fields. From creative media use and data-driven strategies to sustainability and performance marketing—our teams are shining bright!

20 nominations— this is unbelievable!!! 🍀
Counting down to the big reveal on June 12th. This date is already marked in our calendars!

Congratulations to all the teams and clients involved:

-> Proximus - Oops Too Fast (EssenceMediacom) – Best Creative Media Use
-> Proximus - I've Got The Fiber (EssenceMediacom) – Best Long-term Media Strategy
-> Duvel - Brewed to be lived (Wavemaker) – Best Long-term Media Strategy
-> IKEA Wake up it’s time to sleep (Mindshare) – Best Media Strategy
-> Polestar’s Targeted B2B Approach (EssenceMediacom) – Best Use of Data
-> Audience Engagement – A Belgian Choreograph Framework (Wavemaker) – Best Use of Data
-> Proximus - Console Swap (EssenceMediacom) – Best Use of Native & Content
-> IKEA x Milo (Mindshare) – Best Use of Native & Content
-> NESCAFÉ Dolce Gusto - ONE SEARCH: Unlocking 150% Incremental Revenue (GroupM) – Best Use of Performance Marketing
-> Next-Generation Attribution Approach (Mindshare) – Best Use of Performance Marketing
-> Belgian Boost Factor (Choreograph GroupM) – Media Research of the Year
-> Welcome Talent (EssenceMediacom) – Media Sustainable Development Award
-> Telenet - Digitale Duik (Wavemaker) – Media Sustainable Development Award
-> Coca Cola – Santa’s Chalet (EssenceMediacom) – Best Use of 1 Medium OOH
-> VSV – Data-Driven PDOOH in dienst van Verkeersveiligheid (GroupM) - Best Use of 1 Medium OOH
-> Cécémel – Bloopers Activation (Wavemaker) – Best Use of 1 Medium Video/Audio/Cinema
-> Bol.com – Cinema take-over by Sinterklaas (Mindshare) - Best Use of 1 Medium Video/Audio/Cinema
-> Hill’s – supporting Pet Shelters (Wavemaker) – Best Use of 1 Medium Social/Gaming/Retail Media
-> Purina’s Amazon Advertising Success (GroupM) - Best Use of 1 Medium Social/Gaming/Retail Media

And on top of that, in the top category, the title of Media Agency of the Year, won last year by Mindshare, will be contested this year by our two other GroupM agencies - EssenceMediacom & Wavemaker.

We are living the dream! 🤩🤩🤩

Let’s bring home some trophies! 🏆



Media Marketing | Enews
https://bit.ly/grm-amma-2025-nominations

06/05/2025

The WPP Lunch & Learn series are designed to inspire and provide our WPP colleagues with engaging sessions that showcase the incredible talent and capabilities across our agencies. 💪🏼
Connect with brilliant minds from across our network, explore the latest industry trends and uncover innovative solutions to help us and our clients. 💫
In this GroupM Unveiled session, Gino Baeck Florian Linclau Dexie Denis and Pierre-Henri Plennevaux gave an inside look at GroupM. The story, the impact they create for clients and how teams collaborate across agencies Mindshare Belgium Wavemaker Belgium EssenceMediacom Belgium WPP
💙💜🧡🩷

01/04/2025

For one night only, our campus transforms into WPP City, where every agency is a new metro stop on a creative adventure! 🚇

Step into the world of innovation, connect with brilliant creative minds, and experience an immersive journey like no other. 💡🔥

And don’t forget—great vibes, delicious drinks, and epic memories are waiting for you! 🍹🌟

GroupM is happy to invite you from 5 pm to 8 pm on the 6th, 7th, 8th & 10th floor! (registrations only via nathalie.denil@groupm.com).

And after 8pm … let’s turn up the fun at the epic WPP afterparty! 🎉🔥

Mindshare Belgium Wavemaker Belgium EssenceMediacom Belgium WPP AdNight Bxl

13/03/2025

🚀 The Belgian Boost Factor: Unveiling the Impact of Advertising on Search Behavior 🔍

For years, the question of how advertising influences search behavior has remained unanswered—until now. The team at Choreograph Belgium, the data company of WPP/GroupM, took on the challenge and launched an ambitious project called "The Belgian Boost Factor."

📊 Using Marketing Mix Modeling, Choreograph Belgium statistically analyzed how advertising drives search behavior across 34 categories and 155 brands. Each brand was individually modeled, covering a total gross advertising value of €1.4 billion. This analysis is unprecedented in both scale and depth.

💡 Two key concepts were applied during the modelling process:
Adstock 🕒: Measures the long-term impact of advertising on consumer behavior.
Lag Effect 🔄: Captures the "echo of advertising," where consumer search behavior continues over time—even without ongoing media pressure.

📈 By correlating search behavior with media pressure across different channels, the Choreograph team gained a comprehensive understanding of how advertising influences search activity. This groundbreaking study offers valuable insights into the enduring power of advertising.

Curious to find out more, contact bart.depauw@groupm.com.

Mindshare Belgium EssenceMediacom Belgium Wavemaker Belgium WPP GroupM



https://lnkd.in/eRXv-H98
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https://lnkd.in/erw9Yh5w

11/03/2025

Hope starts with helping hands! 💙🫶

Mindshare Belgium Wavemaker Belgium EssenceMediacom Belgium WPP Opération Thermos Asbl - Local

21/02/2025

🚀 Ready, Set, Experiment! 🚀

Big news: The Test & Learn Project Team (Florian Linclau, Olivier Leroux and Mathieu Peyronnaud) with our project sponsor Michel Ferro just wrapped up our very first Test & Learn Workshop – and it was a blast!

Our mission? To empower our media experts with the ultimate toolkit to design, execute, track, and report on innovative tests. Think of it as an experimentation bootcamp, packed with best practices, cautionary tales (yep, what NOT to do!), and reusable templates to make testing a breeze.

🎉 Shoutout to our first wave of innovation warriors:
Ana Girard (MDS), Valentine Staquet (MDS), Cédric Jammar (Media Solutions), David Dolyan (WM), Bérénice Chantry (WM), Thomas Pardo (EM), and Alexandre Montiel (EM). These pioneers were handpicked for their enthusiasm, no-nonsense attitude, and love for innovation.
What went down? A session filled with light theory, real-world case studies, lively discussions between trainers and trainees, and… a banana drawing 🖍🍌 (yes, you read that right). Curious about the story behind the banana?

💡 Want in on the action?
Reach out to us and secure your spot for the next Test & Learn session. Let’s innovate together!

Mindshare Belgium Wavemaker Belgium EssenceMediacom Belgium WPP