WPP Media Belgium

24/12/2025

19/12/2025

🎉 HUGE NEWS from our team! 🎉

Our entire influencer marketing/GOAT team, and all our creative strategists & project managers, have officially nailed the Influencer Certificate! 🏆

Why is this a massive deal? 👇
The influencer marketing world is exploding 📈, and with that comes crucial regulation to protect consumers.
For brands, safeguarding your image is paramount, and you need partners – influencers and agencies – who are fully compliant.
We've got you covered! 🛡️

We're thrilled to announce we're one of the very first agencies to be fully certified in this space and we'll be representing WPP Media in the UMA commission and the influential steering group for Influencer Marketing at the Advertising Council. 🤝

This isn't just a certificate; it's our commitment to top-tier, compliant, and cutting-edge influencer campaigns for your brand.

Let's create impact, safely! 🌟

17/12/2025

How do brands rebuild genuine trust in a complex world? 🌏

WPP Media's Culture & Insight department initiated an R&D project called 'Society Dynamics' to address this crucial question.

This past summer, in collaboration with students from Università Bocconi, we deployed an AgenticAI project to map Belgium's true social pulse. 🩺

By synthesizing vast data from 581 municipalities, we've uncovered unique community dynamics and social insights. With this innovative solution, WPP Media aims to help brand connect authentically with the real concerns of the population.

Curious for the details?
Read our press articles 📰

https://lnkd.in/epNUQ6rM (open link The Media Leader BE)

https://lnkd.in/ep48SJxC (abo only Media Marketing)

https://lnkd.in/e9ahzTaH (abo only TheNewPUB)

Need more info?
florian.linclau@wppmedia.com

Mindshare BelgiumWavemaker BelgiumEssenceMediacom Belgium

10/12/2025

Discover our last but not least Unplugged of the year!

Explore the new edition of 'Nomadic Commerce,' four years later, as our host Bart DE PAUW, Chief Strategy Officer at WPP Media, together with Data & Insight Experts Ismaël El Kassimi and Nicolas Jacqmin, discusses everything from AI's evolving role to influencer impact.

Key takeaways highlight a pragmatic Belgian consumer:

🛒 Online buying jumped from 92% in 2021 to 97% today.
📱 Smartphones are central, with 91% webrooming and 80% showrooming.
🛒 Online baskets average €115 vs. €103 in-store, yet "seeing, touching, testing" keeps physical stores vital. Satisfaction is up (+27% vs. 2021), but delivery cost remain key friction points.
♻️ 65% buy second-hand, first driven by economic and then ecological purposes.
🤖 82% have spotted AI-generated search results in Google, with 62% trusting these recommendations. This shift demands a new focus on GEO for brands to stay visible.
🤝 44% follow influencers, and 57% of them have already made purchases influenced by them (+52% jump since 2021). However, promo codes often convert better than trust alone, highlighting the need for tangible value.

The Belgian consumer remains pragmatic and opportunistic, adopting what's useful and offers the best value.

Interested in the full insights and how these trends impact your strategy? Contact your WPP Media representative!

Mindshare BelgiumWavemaker BelgiumEssenceMediacom BelgiumWPP

02/12/2025

Reset, Refocus, Readjust, Restart. Inspiring Day. WPP Media Townhall Q4.
One Team. 💙💚
Mindshare Belgium EssenceMediacom Belgium Wavemaker Belgium WPP

04/11/2025

A waffle a day, keeps the doctor away…🧇
Thank you www.np.be! 💙

Mindshare BelgiumWavemaker BelgiumEssenceMediacom Belgium

10/10/2025

The 2025 Effie Awards gala? Absolutely brilliant! 🤩
26 trophies found new homes last night, recognizing the best in marketing effectiveness. 🏆
And if you heard a collective cheer, it was probably from us! 🙌🏻

We’re particularly thrilled by the “tour de force” from our WPP Media agencies, as highlighted in the press:

▶️ Mindshare:
4 awards: Delhaize🥈, Bolero🥈, Quick🥈, Albert Heijn🥈
▶️ EssenceMediacom:
3 awards: Mobile Vikings🥇, HIPRO🥉, Polestar🥉
▶️ Wavemaker:
2 awards: Telenet🥉, Base🥉

Nine awards in total for impactful media strategies! 💫

Proof that when it comes to effective campaigns, our teams don’t just participate, they dominate! 💪🏼

Huge congrats to all the winners and finalists! 👏🏼

EssenceMediacom Belgium Wavemaker Belgium Mindshare Belgium WPP



https://pub.be/nl/foodbag-en-mobile-vikings-pakken-goud-op-effie-awards-2025/

17/09/2025

Two agencies. One course. Zero chill.
Wavemaker & VML are bringing Britpop swagger to the office green.
Think Blur vs Oasis, but with more putters, fewer guitars, and a lot more dodgy swings. ⛳️🇬🇧🍟
WPP Wavemaker Belgium Mindshare Belgium EssenceMediacom Belgium VML

20/06/2025

Still recovering of our amazing night at the Amma Awards where our WPP Media teams have broken all records! 💫

* Wavemaker was elected Agency of the Year.
* Top 3 highest number of Awards: 1) EssenceMediacom, 2) Mindshare, 3) Wavemaker.
* Naomi Osoria (TCCC) was elected Advertiser of the Year.
* 17 awards in almost all categories (6 gold, 7 silver & 4 bronze).
* Choreograph for the 6th year on stage.
* Awards for our fantastic clients Proximus, Ikea, TCCC, ASWatson, Bol.com, Polestar, Intimissi, VSV, Campina Friesland, Hill’s, Nestlé.
* Awards in partnership with Ogilvy Social Lab, AKQA & Bauer Media.

🥇Best Strategy: Gold – Mindshare & OSL – IKEA
🥇Best Use of Performance Marketing: Gold – Mindshare – AS Watson
🥇Media Sustainable Development: Gold – EssenceMediacom
🥈Best Long-Term Strategy: Silver – EssenceMediacom – Proximus
🥇Best Use of Data: Gold – Wavemaker – Intimissi / 🥈Silver – EssenceMediacom – Polestar / 🥉Bronze – WPP Media + AKQA – VSV
🥈Best Creative Media Use: Silver – EssenceMediacom – Proximus
🥈Best Use of Native & Content: Silver – EssenceMediacom – Proximus
🥈Media Research of the Year: Silver – Choreograph
🥇Best Use of OOH: Gold – WPP Media + AKQA – VSV/🥉Bronze – EssenceMediacom – TCCC
🥉Beste Use of Cinema: Bronze – Mindshare – Bol.com
🥈Best Use of Audio: Silver – Wavemaker – Campina Friesland
🥈Best Use of Social: Silver – Wavemaker - Hill’s
🥉Best Use of Retail Media: Bronze – WPP Media - Purina Nestlé


Mindshare BelgiumWavemaker BelgiumEssenceMediacom BelgiumWPP

04/06/2025

🚀 WPP Media is revolutionizing marketing with Open Intelligence!

This groundbreaking AI solution, fully integrated with WPP Open and prioritizing privacy through InfoSum's innovative technology, solves the modern marketing paradox of underutilized data.

WPP Media is collaborating with industry leaders like FreeWheel, Google, Microsoft, Experian, Snap, and TikTok to deliver smarter, faster, and more effective marketing outcomes.



Mindshare BelgiumWavemaker BelgiumEssenceMediacom Belgium

Our next-generation data solution and Large Marketing Model, built to drive business outcomes in the AI era. Trained on trillions of real-world, real-time si...

27/05/2025

📺✨ The 7th Edition of the Belgian Video Monitor is out!

Curious about the real figures, trends, and what’s next for TV and streaming in Belgium?

Discover the latest subscription figures of the streaming services in Belgium!

Get refreshing insights on the number of Connected TV sets and the related cord cutting phenomenon.

Understand how BVOD can seize the CTV opportunity and much more ...

👉 Read the article to get a snackable overview and contact us if you want to dive into the full report.

FR: https://www.mediaspecs.be/fr/insights/groupm-belgian-video-monitor-la-television-connectee-est-elle-la-nouvelle-mine-dor-pour-les-chaines-locales/NL: https://www.mediaspecs.be/insights/groupm-belgian-video-monitor-is-geconnecteerde-televisie-het-nieuwe-goud-voor-de-lokale-televisiebedrijven/