07/12/2025
I don’t get excited about brands easily. Especially not the ones shouting “natural,” “clean,” or “non-toxic” without ever explaining what that actually means?! I’ve been disappointed too many times by brands hiding behind buzzwords and greenwashing. Or simply by their poor results. I would never buy or carry a brand that sell fear in a bottle. Would you?
is built on knowledge. It is founded by Maayke Ruyffelaere, a female bio-engineer who tested every product she created before ever being shared with the world and she is behind each formula.
She knows her ingredients, their interactions, their science, and their purpose — not because a marketing team told her, but because she built everything from the ground up.
The formulas and the routine are intentional, minimal, and powerful: double cleansing, toner, cream, oil serum. And an exfoliating glow mask for your once-a-week-me-time 👌🏻
I’m proud to carry because it represents everything I want for my studio: honesty, results, and beauty without the nonsense we hear today. Just real formulation, expertise and transparency.
Maayke came to my studio herself to present her amazing brand, provided me with products to try at home. I wish more brands would act like that. Brands with integrity.
If you want to know more about the brand or the founder, head to or .podcast to hear her story.
Welcome home I can’t wait for you to experience it 🧡
