Rumor has it that aronia berries and pure juice are bitter and astringent...
THE THING ABOUT TANNINS
That dry, bitter mouth feel is due to the very high tannin content. These tannins are the physical evidence of the antioxidants presence. RECYCLING IS NOT SEXY
As a result, aronia tannins are recycled as a natural red food coloring, the berries go into sugar-loaded jams, the juice goes into tiny d
ose in multi-fruit smoothies or in tasteless pharmaceutical-looking beverages. That's not very nice! Sad fate indeed. But we, at Aronade, did not want to take it for granted. WHAT LIES BENEATH TERROIR
After thorough researches throughout North America and Europe, we realized that not all aronia berries were the same, just like not all grape vines are equal. The difference in taste lies in the terroir. THANK NATURE
The humid, sun-drenched southern hillsides of the Balkans offer the ideal environment for growing aronia berries. Berries matured under the relentless Bulgarian sun end up unusually, naturally sweet. This unique sweetness is unmatched to date. Now you can enjoy the wholesomeness of tasty aronia and make that smiley face again.
