23/12/2025
Happy Holidays!🍽️🍗🎁
The best part of the holiday is the delicious food! Familiar foods activate emotional memory and reward systems before rational control even comes online.
That neurological timing shift is why festive eating feels automatic, comforting, and harder to regulate. Not because willpower disappears, but because the brain temporarily prioritises familiarity and emotional safety over calorie tracking!
So to your brain, calories totally don’t count!
View our two tabs in our highlights to learn more!
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