12/11/2022
Unveiling the latest Gucci eyewear collection, a dreamlike car ride alongside Billie Eilish, an artist whose embrace of authenticity and self expression speaks to the core values of the House. Considered by many to be the voice of her generation, the award-winning singer-songwriter dares viewers to join her on a suspenseful trip through a series of bold portraits that reflects her distinctive style.
In a nod to the atmosphere of the film noir genre, the narrative explores the idea of automobiles as symbolic extensions of those who drive them, revealing their intentions, motivations, and personality.
Blending retro allure and modern sophistication, the new eyewear collection is enveloped in the campaign’s mysterious mood. Reinterpreting the House’s timeless aesthetic, the eyewear styles perfectly reflect the alluring and cinematic mood of the campaign, becoming part of an intriguing plot.
Discover the Gucci Eyewear collection at Optic King.
