Our Story
For years, I have searched for deodorant that was first aluminum free, and then entirely chemical free. Something that worked and something that smelled great. I couldn't find it, so I decided to make the perfect recipe myself!! After countless recipes, hours of mixing, and weeks of testing on myself and friends I`ve got it!!
The simple thing I kept telling my husband:
"I Luv It!!"
And that's how I Luv It was born :)
I Luv It makes hand-crafted all-natural deodorants. We offer gentle invigorating scents that subdue odors all day without the use of overpowering perfumes or dangerous chemicals. It seems like an obvious product now, but not so long ago, I picked my deodorant based exclusively on branding and scent. Forgive me, for I have since seen (and smelled) the light!
It all started in 2016..… www.iluvit.ca