Dr. Bruce Coward & Associates

Dr. Bruce Coward & Associates Vision for the future Bringing the world into focus. Dr Bruce Coward and Associates have offered excellence in eye care for over 60 years.

Visit us in any of our three convenient locations:
Trenton: 613-392-6211
Belleville: 613-968-6560
Brighton: 613-475-3900
Picton: 613 476-2654
We accept direct insurance payment from most insurance providers.

Glasses or contact lenses… which one really suits your lifestyle? 👓👁️ Our guide breaks down the two, helping you underst...
04/30/2026

Glasses or contact lenses… which one really suits your lifestyle? 👓👁️

Our guide breaks down the two, helping you understand the benefits of each and decide what works best for you.

Unsure whether contact lenses or glasses are right for you? From blue light protection glasses to multifocal contacts, discover your options here.

Seeing double, serving style ✨ GUESS cat-eye frames bring confidence, edge, and a little extra flair to every pose.
04/28/2026

Seeing double, serving style ✨ GUESS cat-eye frames bring confidence, edge, and a little extra flair to every pose.

Hay fever season is here 🌼 and for many, that means dealing with itchy, red, and irritated eyes.The good news is we offe...
04/23/2026

Hay fever season is here 🌼 and for many, that means dealing with itchy, red, and irritated eyes.

The good news is we offer a range of eye care products, including soothing eye drops and cooling eye masks, to give you fast and effective relief when you need it most.

Take care of your eyes during allergy season and pop in to your local Dr Bruce Coward & Associates for guidance: https://bit.ly/4lcTGTv

Have you visited our lovely Trenton office yet? 😊Inside, you’ll find a wide range of eyewear for both kids and adults, w...
04/21/2026

Have you visited our lovely Trenton office yet? 😊

Inside, you’ll find a wide range of eyewear for both kids and adults, with plenty of styles and colours to choose from. We also use state of the art eye testing equipment to make sure your eye care is thorough and accurate, and of course it’s our friendly team that really makes the space feel welcoming.

If you’re in the area, we’d love for you to stop by and say hello!

A huge thank you to James for sharing such kind words!Dr Cheung and the team take pride in giving the best care possible...
04/17/2026

A huge thank you to James for sharing such kind words!

Dr Cheung and the team take pride in giving the best care possible, and it’s fantastic to know they made your experience a positive one. 💛

https://bit.ly/3QcEMBH

Looking for eyewear that can keep up with your kids’ energy and style? 👀The Oakley Youth Collection is designed specific...
04/14/2026

Looking for eyewear that can keep up with your kids’ energy and style? 👀

The Oakley Youth Collection is designed specifically for kids and teens, combining style, comfort and performance.

Here’s what makes them a great choice:

• Stylish designs kids and teens will love
• Durable, lightweight O Matter™ frames built for active lifestyles
• Unobtainium® components for enhanced grip and all day comfort
• High quality Oakley lenses for protection and performance in sports and everyday wear

04/11/2026

When was your child’s last eye exam? 👀

Children’s eyes are constantly growing and changing, which is why regular eye exams are so important for healthy vision, learning and development.

The good news is our optometrists make every visit fun and stress free, so your little ones feel comfortable every step of the way 😊

Book your child’s eye exam today: https://bit.ly/4lcTGTv

Ray-Ban really know how to make an entrance ✨ Oversized gold aviators that speak for themselves.
04/10/2026

Ray-Ban really know how to make an entrance ✨ Oversized gold aviators that speak for themselves.

04/07/2026

Did you know? Women may be more prone to certain eye conditions! 👁️

Hormonal changes, pregnancy, and menopause can all have an impact on your eye health. Over time, these changes can lead to dryness, discomfort, and even shifts in your vision.

Here are a few simple ways to keep your eyes in top shape:

✨ Stay on top of regular eye exams – Routine check-ups help catch any potential issues early.
👀 Listen to changes in your vision – If you notice anything different, don't ignore it. Your eyes are telling you something.
💧 Give your eyes extra care – Make sure to hydrate, take breaks from screens, and practice good eye hygiene.

04/05/2026

Wishing all our wonderful patients and community a very Happy Easter from everyone at Dr. Bruce Coward & Associates! 🐣💛

We hope your day is filled with quality time, a few sweet treats, and plenty of reasons to smile.

Let your style reach full altitude, a silhouette that has defined effortless cool for generations. 😎  Ralph Lauren
03/26/2026

Let your style reach full altitude, a silhouette that has defined effortless cool for generations. 😎

Ralph Lauren

03/23/2026

Happy World Optometry Day to our amazing optometrists!

Your unwavering dedication to keeping eyes healthy and vision crystal clear doesn’t go unnoticed. A huge thank you for all the hard work and care you put in every single day!

Address

156 N Front Street
Belleville, ON
K8P3B8

Opening Hours

Monday 8:30am - 5:30pm
Tuesday 8:30am - 5:30pm
Wednesday 8:30am - 5:30pm
Thursday 8:30am - 5:30pm
Friday 8:30am - 5:30pm

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