Dr. Bruce Coward & Associates

Dr. Bruce Coward & Associates Vision for the future Bringing the world into focus. Dr Bruce Coward and Associates have offered excellence in eye care for over 60 years.

Visit us in any of our three convenient locations:
Trenton: 613-392-6211
Belleville: 613-968-6560
Brighton: 613-475-3900
Picton: 613 476-2654
We accept direct insurance payment from most insurance providers.

03/23/2026

Happy World Optometry Day to our amazing optometrists!

Your unwavering dedication to keeping eyes healthy and vision crystal clear doesn’t go unnoticed. A huge thank you for all the hard work and care you put in every single day!

Big thanks to Bob for the awesome review! 🙌 We’re so glad to hear you had a great experience with our team. We’ll always...
03/19/2026

Big thanks to Bob for the awesome review! 🙌

We’re so glad to hear you had a great experience with our team. We’ll always be here to take care of your eye care needs!

https://bit.ly/4sTw6yv

Tough choice, right? 😅 We can’t decide which Fysh frame to choose as they all look stunning! Let us know which one you’d...
03/17/2026

Tough choice, right? 😅

We can’t decide which Fysh frame to choose as they all look stunning!

Let us know which one you’d rock.

To all the strong, brilliant, and hard-working women across our offices in Ontario, today we celebrate YOU! Thanks for y...
03/09/2026

To all the strong, brilliant, and hard-working women across our offices in Ontario, today we celebrate YOU!

Thanks for your hard work, compassion, and skill—you're making a real difference in our communities! 🩷

Ever wondered why glaucoma is called the "silent thief of sight"? 👀Well, that's because it sneaks up on you, often witho...
03/09/2026

Ever wondered why glaucoma is called the "silent thief of sight"? 👀

Well, that's because it sneaks up on you, often without any noticeable symptoms, and only starts affecting your vision once it’s well underway. This is why early detection is key!

As part of Glaucoma Awareness Week, Dr. Ulakovic had a chat with County FM about glaucoma and how you can protect your precious vision.

Catch the interview on County FM today at 12 PM or 6 PM.

https://bit.ly/4rgPRhV

We all want sunglasses that look great, but the real question is, do they reduce glare?If you're someone who finds thems...
03/06/2026

We all want sunglasses that look great, but the real question is, do they reduce glare?

If you're someone who finds themselves outdoors constantly, whether it's fishing, cycling or any other activity. Our guide dives more into polarized lenses and how they can improve your outdoor experience.

Confused about what polarized sunglasses do? Discover how they work, their benefits, and whether they're right for you.

See the world in motion with Nike eyewear — built for speed, style, and every move you make.  Marchon Eyewear
02/27/2026

See the world in motion with Nike eyewear — built for speed, style, and every move you make.

Marchon Eyewear

Exciting news!From mid- March we will be offering InMode Envision for dry eye treatment! This non-surgical, in-office so...
02/26/2026

Exciting news!

From mid- March we will be offering InMode Envision for dry eye treatment! This non-surgical, in-office solution uses thermal technology to target meibomian gland inflammation, a major cause of dry eye syndrome.

Contact us to secure your appointment today: https://bit.ly/4lcTGTv

Thanks for the love, Dave! Dr. Tzeng does a fab job, and we’re so glad he could make your visit smooth and stress-free.😊...
02/25/2026

Thanks for the love, Dave!

Dr. Tzeng does a fab job, and we’re so glad he could make your visit smooth and stress-free.😊

https://bit.ly/46TUEOW

Designed to go further than the rest. That’s Oakley.
02/21/2026

Designed to go further than the rest. That’s Oakley.

02/20/2026

Thinking about trying contact lenses?

They’re an easy way to get clear, comfortable vision with more freedom—great for everyday wear, sports, special occasions, or just switching things up from glasses.

With daily, 2-week, and monthly options, you can find a lens that fits your routine and lifestyle.

Reach out to learn more: https://bit.ly/4cEcuJs

Do you ever find it difficult choosing a new pair of glasses or sunglasses? With so many unique styles available, findin...
02/19/2026

Do you ever find it difficult choosing a new pair of glasses or sunglasses? With so many unique styles available, finding the right fit can feel overwhelming.

We make the process simple and enjoyable, taking into consideration your budget, face shape, and style to help you choose a pair you’ll feel confident and comfortable wearing every day.

Visit your local office for expert advice: https://bit.ly/4lcTGTv

Address

156 N Front Street
Belleville, ON
K8P3B8

Opening Hours

Monday 8:30am - 5:30pm
Tuesday 8:30am - 5:30pm
Wednesday 8:30am - 5:30pm
Thursday 8:30am - 5:30pm
Friday 8:30am - 5:30pm

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