Dr. Bruce Coward & Associates

Dr. Bruce Coward & Associates Vision for the future Bringing the world into focus. Dr Bruce Coward and Associates have offered excellence in eye care for over 60 years.

Visit us in any of our three convenient locations:
Trenton: 613-392-6211
Belleville: 613-968-6560
Brighton: 613-475-3900
Picton: 613 476-2654
We accept direct insurance payment from most insurance providers.

01/01/2026

🎉 Here’s to 2026! 🎉

From all of us at Dr. Bruce Coward and Associates, we want to take a moment to thank YOU for your continued trust and support.

From all the team at Dr Bruce Coward & Associates, we’re feeling tree-mendously festive and sending you all the warmest ...
12/25/2025

From all the team at Dr Bruce Coward & Associates, we’re feeling tree-mendously festive and sending you all the warmest Christmas wishes🎄✨

12/23/2025

We couldn’t agree more with Cheng Xiao! 😍 Coach Eyewear — effortless style that shines from morning to night.

If your eyes have been feeling less comfortable lately, it may be a sign they need a little extra care. Healthy tears an...
12/18/2025

If your eyes have been feeling less comfortable lately, it may be a sign they need a little extra care. Healthy tears and eyelid glands play a big role in keeping your eyes clear and comfortable—and we’re here to help you keep them that way.

Our clinics use advanced tools to measure tear stability and gland health, and we offer targeted treatments like ZEST to support better eyelid hygiene and long-term relief.

Book a dry eye assessment and let us guide you step-by-step: https://bit.ly/4lcTGTv

With the holidays coming up, our offices will be closed on the dates shown so that our teams can enjoy some well-earned ...
12/16/2025

With the holidays coming up, our offices will be closed on the dates shown so that our teams can enjoy some well-earned time off with their loved ones.

For any eye care needs during this time, we recommend contacting your local office ahead of your visit.

📍 Belleville: (613) 968-6560
📍 Brighton: (613) 475-3900
📍 Trenton: (613) 392-6211
📍 Picton: (613) 392-6211

12/11/2025

We all dread the pressure test during an eye exam, but it’s actually really important — especially when it comes to glaucoma. This simple test helps us check if the fluid in your eye is draining properly and if there’s any pressure building up around your optic nerve.

It’s quick, easy, and totally painless! Plus, it gives your optometrist valuable info to monitor changes over time, helping us catch glaucoma early and keep your eyes healthy.

Still on the hunt for a special Christmas gift? You’re not too late!Discover our range of sunglasses from Oakley, Kate S...
12/09/2025

Still on the hunt for a special Christmas gift? You’re not too late!

Discover our range of sunglasses from Oakley, Kate Spade, Ralph Lauren and more — classic, stylish pieces your loved ones will wear all year.

See a selection online or drop by your local office: https://bit.ly/4nJvGYq

The holidays are in full swing — the tree's up, the lights are twinkling… now’s the perfect time to cross one thing off ...
12/05/2025

The holidays are in full swing — the tree's up, the lights are twinkling… now’s the perfect time to cross one thing off your list: ordering your contact lenses! 🎄

Order ahead to make sure your lenses arrive in time for all your festive celebrations — from Christmas parties to family gatherings. https://bit.ly/4hUbvnt

Don't wait until the last minute! 🕒 Use your vision insurance before it expires on the 31st!We handle the direct billing...
12/04/2025

Don't wait until the last minute! 🕒 Use your vision insurance before it expires on the 31st!

We handle the direct billing, so you can skip the paperwork and stress. It's that easy! Book your appointment now: https://bit.ly/4oFuwxv

Searching for a Christmas gift that always fits? Think sunglasses! 🎁🕶️Stylish, practical, and effortlessly timeless — su...
11/25/2025

Searching for a Christmas gift that always fits? Think sunglasses! 🎁🕶️

Stylish, practical, and effortlessly timeless — sunglasses are a gift that brings sunshine all year round. No prescriptions needed, just pure style and thoughtfulness wrapped in one!

🎄 Browse our online catalogue for ideas, then stop by your local Dr. Bruce Coward & Associates to explore the collection in person: https://bit.ly/4nJvGYq

Address

156 N Front Street
Belleville, ON
K8P3B8

Opening Hours

Monday 8:30am - 5:30pm
Tuesday 8:30am - 5:30pm
Wednesday 8:30am - 5:30pm
Thursday 8:30am - 5:30pm
Friday 8:30am - 5:30pm

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