09/18/2025                                                                            
                                    
                                    
                                                                        
                                        Every time breastfeeding is celebrated, it feels almost guaranteed that someone will come in and say “Fed is best.”
I want to be clear about why I don’t believe in that phrase… and why I don’t use it.
1. Where it came from matters
“Fed is best” wasn’t just a random phrase that moms started saying to encourage one another. It was created and promoted by the Fed Is Best Foundation, an organization that, despite its warm-sounding name, has made a career out of undermining breastfeeding. On the surface, they say they’re about “supporting all feeding choices,” but in reality, their messaging consistently downplays the science behind breast milk, exaggerates the risks of exclusive breastfeeding, and positions formula as equal in every way. When you know the history, you realize it was never about uplifting moms… it was about pushing back against breastfeeding advocacy.
2. It reduces everything to survival
Of course babies need to be fed. No one disputes that. But to say “fed is best” is to celebrate the bare minimum: survival. A baby being fed is what keeps them alive. But best? Best goes beyond survival. Best is about thriving, about receiving the optimal nutrition that human milk was biologically designed to provide.
When we say “fed is best,” we erase the reality that not all forms of feeding are equal in terms of health outcomes. Breast milk isn’t just food, it’s living tissue, full of immune cells, hormones, enzymes, antibodies, and stem cells that formula simply can’t replicate. To flatten that difference under a catchy slogan does a disservice to families who deserve the truth.
3. It shuts down breastfeeding advocacy
This is one of the biggest reasons I don’t like the phrase. You cannot even celebrate breastfeeding online without someone commenting “fed is best” as if acknowledging the benefits of breast milk is automatically an insult to moms who used formula. But that’s not true. Talking about breast milk’s uniqueness isn’t judgment, it’s science. But the “fed is best” mentality makes it feel almost taboo to talk about breastfeeding honestly. And when we silence those conversations, moms lose access to information that could have helped them succeed or at least make a fully informed decision.
4. It makes mothers defensive instead of supported
The slogan is often used as a shield. Instead of addressing the very real barriers that keep moms from breastfeeding… lack of maternity leave, no workplace pumping support, cultural pressure, aggressive formula marketing, we throw out “fed is best” to make the conversation go away. It doesn’t actually support moms. It dismisses them.
I believe mothers deserve real solutions, not slogans. They deserve policies that protect their feeding goals, workplaces that provide time and space to pump, and communities that cheer them on instead of shaming or silencing them.
5. Support doesn’t require erasing truth
This is the heart of it for me. I support all mothers. I know not everyone can exclusively breastfeed. I know supplementation happens. I know some moms formula-feed from day one. That doesn’t make them less. That doesn’t make them failures. 
But supporting moms doesn’t mean erasing facts. Breast milk is unmatched. Human milk has lifelong health impacts that no formula can provide. That’s not opinion, that’s evidence. To act like “all feeding is the same” is not empowerment… it’s dishonesty.
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So no, I don’t use “fed is best.”
Because fed is not best, it’s the minimum.
And breastfeeding? That’s not some “extra credit” or gold standard goal. It’s the baseline. It’s the biological norm. It’s what human infants were created to receive, what our bodies were made to provide.