ERC Optometry

01/30/2026

01/29/2026

Andy Wolf

An idea between friends
… that was the beginning of ANDY WOLF EYEWEAR. The eyewear label was founded in 2006 by Andreas Pirkheim (better known as Andy) and Wolfgang Scheucher (the Wolf in their name).

ANDY WOLF EYEWEAR started small, but with a big vision – of combining local and traditional eyewear craftsmanship with contemporary, innovative design. Their designer gems are now worn and loved all over the world. ANDY WOLF EYEWEAR is now available in 69 countries, a number which is increasing all the time!
QUALITY & DESIGN
The whole of the ANDY WOLF creative team drafts, designs, builds and assembles with enthusiasm until a piece of ANDY WOLF eyewear is perfect – in terms of its fit, material and style. Each piece of eyewear is handmade, and all the materials are the best of their kind. And with our nearby production facilities, we can also guarantee impeccable quality, which you can feel in each of our darling frames.

01/28/2026

American Optical since 1833.
And 40% off!

Did you know American Optical is one of the oldest eyewear brands in the world? 👓🇺🇸
American Optical was founded all the way back in 1833, making it one of the original pioneers of eyewear. Long before glasses were a fashion statement, AO was focused on something far more important: helping people see clearly and safely.
Over the decades, American Optical became known for innovation and durability. They supplied eyewear to U.S. military pilots, astronauts, Presidents, and professionals who needed frames they could truly rely on. In fact, American Optical eyewear was worn during some of the most historic moments in modern history — including space exploration 🌕🚀.
What makes AO special today is how they blend that rich heritage with modern design. Many of their styles are inspired by classic silhouettes from the 40s, 50s, and 60s, but updated with today’s materials, comfort, and lens technology.
American Optical isn’t about trends that come and go — it’s about timeless style, craftsmanship, and a legacy of innovation that’s been going strong for nearly 200 years.
Classic. Authentic. Built to last.

01/28/2026

01/28/2026

Woodys was born in 2013, when CEO Joseph Dosta was desperate to find a pair of glasses that wouldn’t sink to the bottom of the pond when taking part in his favourite water sports. After many trials, he discovered the answer was on the sheets of the wake board, Woodys was born with the first glasses being made from recycled skateboards.
Each piece is made by a process with more than 100 steps tarting with choosing the acetates made from natural cellulose, wood pulp and cotton fibre. Every frame rests for 2 weeks in an oven, a technique imported from Japan, to give them greater strength and flexibility.
Sustainability is a huge part of Woodys ethos, and they are ‘committed to finding the smartest and most sustainable solution to result in products that are as respectful as possible of our planet.’ The brand is constantly researching and implementing new processes and raw materials, creating environmentally friendly glasses and recyclable packaging.

01/26/2026

Welcome to our Winter Sale!
Over the next few days we will be hilighting each of the companies participating!
Looking forward to seeing you all soon!

01/24/2026

Dry Eye/Meibomian Gland Disease (MGD) care.

Winter, dry air, extended screen use, can really flare up symptoms, which is why making self-care should be a priority. Using a Blepha Eye Bag is always a game changer—it warms the glands to help the oils in them flow, keeping eyes healthier and more comfortable.

If you’ve noticed dry, and yes, watery, irritated eyes, it might be more than just tiredness—MGD is common and manageable with the right routine!
Pop by ERC Optometry for all the tools to help you find comfort again.

01/21/2026

Drawing Winner on Friday!
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01/15/2026

01/11/2026

Let’s talk Acetate.
Why Acetate Eyewear Is a Premium Choice.

When it comes to eyewear, the material matters just as much as the style. That’s why acetate plays an important role in many of the independent frame collections we carry at ERC Optometry.

Acetate is a high-quality, plant-based material made from cotton and wood fibres. Unlike standard plastic frames that are injection-moulded, acetate frames are cut from solid sheets — offering better durability, richer colour, and all-day comfort.

You’ll find acetate featured across our curated brands, including:
👓 Woodys Barcelona
👓 L.G.R
👓 Garrett Leight
👓 Andy Wolf
👓 J.F. Rey
👓 AM Eyewear
👓 Staag
👓 Shwood

Some brands use acetate as a primary material, while others incorporate it selectively or blend it with premium materials like metal or wood — allowing for unique design, structure, and comfort depending on the style.

Why acetate stands out:
✔️ Lightweight and comfortable for everyday wear
✔️ Strong, flexible, and long-lasting
✔️ Hypoallergenic and gentle on sensitive skin
✔️ Rich colours and patterns that run through the frame
✔️ More eco-conscious than traditional petroleum-based plastic

At ERC Optometry, we curate eyewear that feels as good as it looks. Acetate offers a beautiful balance of comfort, durability, and design — making it a material worth choosing. ✨👓

01/11/2026

01/10/2026

blackfineyewear is a fan favourite for so many reasons.
From plano (non-prescription) sunglasses to fully customized prescription optical frames, these designs are truly making a splash.

Ultra-thin and incredibly lightweight, Blackfin frames are so comfortable you’ll barely notice you’re wearing them — making them a fantastic choice for first-time glasses wearers.

Crafted from premium Japanese titanium, their durability is second to none. If you’re a little rough on your frames (shhh… falling asleep in them or wearing them on top of your head — we don’t recommend either 😉), Blackfin frames bounce back beautifully.

We’ve recently expanded our curated Blackfin collection, so be sure to stop by and explore what’s new.

And you’re in good company — Blackfin is loved by celebrities including Chris Stapleton, Ben Affleck, Kevin Costner, Russell Crowe, Eugene Levy, Johnny Depp, and Rihanna.