Apex Massage Therapy LTD

10/10/2025

From first client to last — every treatment, every smile, every story makes this place what it is.

Thanks for another good day, Calgary 💚

10/09/2025

Your nervous system is your body’s communication network — the system that connects your brain to every muscle, organ, and cell. It’s what lets you move, feel, breathe, digest, and respond to the world around you.

Think of it as your body’s control center, always working — mostly behind the scenes — to keep you safe, balanced, and alive.

Two Sides, One Purpose

Your nervous system has two main branches:

🩵 The Sympathetic Nervous System — your body’s accelerator.
This is the “fight, flight, or freeze” response that keeps you alert and ready to respond to stress or danger. It’s what kicks in when you’re rushing, overthinking, or feeling anxious.

💚 The Parasympathetic Nervous System — your body’s brake pedal.
This is the “rest, digest, and restore” response. It slows your heart rate, deepens your breath, and helps your body heal, digest, and repair.

You need both. The key is balance.

When the System Gets Stuck

Modern life often keeps us in sympathetic overdrive — always “on.”

That constant hum of tension in your shoulders, the restless sleep, the feeling that you can’t quite exhale?
That’s your body saying: “I need help switching gears.”

How Massage Helps

Massage is one of the simplest ways to activate the parasympathetic system — the calm state.
Through steady, rhythmic touch, the body receives signals that it’s safe again.
Your breathing slows. Muscles soften. The mind follows.

This is more than relaxation — it’s regulation.

The Takeaway

Your nervous system is your foundation — every thought, feeling, and movement flows through it.
When it’s calm, everything else works better: your sleep, digestion, focus, and resilience.

Massage helps bring you back to that state — where your body feels like home again.

10/08/2025

Before your mind ever finds the words, your body starts to tell the story.

It shows up in your shoulders that stay slightly lifted, in the shallow breath you didn’t notice, or in the jaw that’s been clenching since morning.

These are quiet messages — small signals that your nervous system is working overtime to keep you safe.

When stress or uncertainty shows up, the sympathetic nervous system (the “fight, flight, or freeze” response) takes the lead.

It’s not bad — it’s protective.

But when it stays activated too long, your body forgets what rest feels like.

Massage helps to bring balance back by activating the parasympathetic nervous system — the part responsible for rest, digestion, and repair.

It’s the body’s built-in calm switch.

10/07/2025

31 years strong — and just getting started.

I built Apex from a place of grit, not glamour.

Born English, Irish, and Scottish — the only girl among three brothers — I was told often that women were the weaker s*x. I didn’t believe it then, and I don’t believe it now.

I trained as a dental assistant because it was “a good trade.” Then one day, I fell 15 feet — what I now call my "accidental entrepreneur " move.

That fall changed everything. It redirected me toward healing. Massage became not just my work, but my way of living.

Apex, and later SpaGoes and Spa901, grew from that moment — teaching, training, and creating space for others to build flexible, meaningful lives.

At 35, I tried to start a family. Three rounds of IVF. Four losses. At 39, I closed that chapter, bought out my business partner, and decided to nurture something else: a purpose-driven company that would outlive me.

Apex grew — two locations, teams of therapists, and a building we could call our own.

Apex, SpaGoes and Spa901, grew or changed from that moment — teaching, training, and creating space for others to build flexible, meaningful lives.

When my mom’s health declined, I simplified. Stayed close. Because living your values means knowing when to expand and when to root.

Today, Apex is alive with the energy of new graduates, students, and lifelong learners — guided by those who’ve been with us for decades. That blend of youthfulness and longevity is what keeps us vibrant.

Our mission hasn’t changed:
To raise the bar for our industry.
To educate the public on the true benefits of massage, and now acupuncture and osteopathy.

To remind people that massage therapy is not an “extra.” It’s evidence-based, essential care.

After 31 years, I feel as blessed today as I did when I first started.

Because the work isn’t done.

This is Apex.
This is our why.
Healing happens here.

— Shelly,

10/07/2025

The body often craves certainty — but healing happens in the in-between.
Each breath, each step, teaches you that safety isn’t the absence of change… it’s the presence of trust.

10/05/2025

This is where
your parasympathetic nervous system — your rest and digest mode — takes over.

When you lie down on this table, your body begins to shift gears.

Your heart rate slows, muscles soften, and the stress response gives way to calm.

That’s your parasympathetic nervous system — the part of you designed for healing — finally getting the space it needs to work.

Touch reminds your body it’s safe.

And when you feel safe, you begin to repair.

In that moment, your body leaves survival mode and returns to balance.

✨ Calm heart rate
✨ Deeper breathing
✨ Softer muscles
✨ Clearer mind

It’s not just a massage — it’s your body remembering how to heal.

📍 Apex Massage Therapy | Parkdale
💛 Book your reset today.

10/04/2025

The road to recovery isn’t always dry, smooth, or predictable. 🚴‍♂️🌧️

Just like this wet fall ride — your body’s path to healing can be slippery at times. Some days you move with ease, others you need to slow down and find your footing. Both are part of progress.

Massage therapy supports that journey — easing tension, restoring balance, and helping you stay connected to your body through every season. 🍂

Whether you’re training, commuting, or simply trying to feel better in your own skin — we’re here to help you stay the course.

📍 Apex Massage Therapy | Parkdale
💛 Book online when you’re ready to feel the road again.

Some days the road feels heavy.
Keep going.
Healing takes time

10/03/2025

but it’s okay
if you feel cracked, tired, or worn down by life.

None of that takes away your worth.

You are enough.
You are loved.
And even in the messy moments, you still belong here.

10/02/2025

......a real
moment of
human connection?

Not a notification.
Not a rushed conversation in passing.
But someone fully present with you—listening, caring, grounding.

That connection is healing in itself. It’s what our bodies and minds are wired for.

And it’s something worth making time for. 💛

09/23/2025

Anyone can give a massage—but a Registered Massage Therapist has the training, credentials, and experience to treat both acute injuries (sprains, strains, sudden onset pain) and chronic conditions* (arthritis, recurring back pain, postural issues) safely and effectively.

At Apex Massage Therapy, we believe in healing, not just relaxing.
Our RMTs work to:
• Reduce muscle tension & inflammation
• Restore range of motion
• Support nervous system balance & the body’s ability to self-regulate (homeostasis)

Sign up now and receive priority booking plus $20 off your first 60-minute treatment.
https://apexmassage.com/newsletter

Invest in real care today.

Calgary’s professional massage therapy clinic; welcoming and healing. Registered Massage Therapists supporting you during your wellness journey