Critical Mass

02/27/2023

And maybe done a better job. Explore the wide world of marketing with Critical Mass on Tuesday 2/28 at 6 pm EST to take a look at Trailhead—our in-house development program for emerging talent. Register via link in bio. Weirdos welcome.

12/05/2022

CM won Best Mentorship Program and Best Rewards & Recognition Program in the Worklife Awards! We're an agency that does for its people what it does for its clients. Growth, opportunity, innovation, experiences — we don't have an internal and external culture. We have one culture, and it's a part of what makes us, us. Thank you to each and every CMer for allowing CM to exist straight up, with no twists. See all the winners at the link in our bio.

11/17/2022

We had a blast in Costa Rica this past September, celebrating with the newest members of the CM family! 🇨🇷 🎉 We’re thrilled to call these wonderful and talented folks full-fledged CMers. Check out some highlights from the day!

01/11/2022

2022 resolutions: Change the way our industry collaborates with artists. Our roundtable might be over, but the conversation isn't. Check it out at https://air.criticalmass.com/roundtable

01/06/2022

Can’t wait to see Intuit QuickBooks' first-ever Super Bowl ad? Good news! You can read all about it in Ad Age: https://bit.ly/3zuUprP. A Super Bowl-sized congrats to QuickBooks—we had a blast huddling up with QB on it! (See what we did there?)

QuickBooks is planning to air its first branded Super Bowl spot, a 30-second commercial that will run in the fourth quarter.

01/06/2022

Digital innovation is what we do. A big thanks to the judges at Campaign US Agency of the Year for including us on their Digital Innovation shortlist. And thanks to the super-talented folks who make CM a place we’re all proud to be! Full list here:

Campaign US will honor the winners on Feb. 17.. From Campaign US

11/23/2021

We are thrilled to join Phonak, one of the largest hearing solution brands in the world. As the brand’s digital agency of record, we are excited to drive digital transformation together. Read more via The Drum:

This week, we consider new client wins at Essence, iProspect, Ogilvy PR and how the healthcare and pharmaceutical industry’s strong year has benefited agencies.

11/04/2021

On this auspicious Festival of Lights, may the glow of the lamp bring joy, happiness, and prosperity to you. Happy Diwali!

11/02/2021

Digiday released their Worklife Awards shortlist and we’re happy to share that CM is a finalist in 4 categories!

- Employer of the Year
- Most Committed to the Community/Social Good
- Most Passionate Employees
- Most Committed to Work-Life Balance

Full Shortlist announcement here: bit.ly/3jKVl4M

The 2021 Digiday Worklife Awards Shortlist for 2021. The winners of the Worklife Awards will be announced virtually on Thursday, December 9.

11/01/2021

Lunch and livestream for change this Thursday. Join us in the living room of Critical Mass Global CCO Valerie Carlson, for a salon-style conversation among industry legends including Shantell Martin, Ari Kuschnir, Michael Ventura and Heidi Berg. Let’s talk about collaborating more equitably and empathetically, starting right now. RSVP here: air.criticalmass.com/roundtable

Five creative leaders. No filters. An intimate conversation. Our industry has a collaboration problem. How do we end artist exploitation? Join us for a salon-style exchange among artists and industry luminaries about how to collaborate more equitably and empathetically.

10/26/2021

We can't help the sleepless nights, but everything to do with work—let's make it better. CM has launched Keep Co., — an internal program that supports new parents—from when they're first expecting, to managing expectations post-leave. Check it out via AdForum: bit.ly/3mhxXgS

New program recognizes the need for individual, customized support far beyond parental leave From pitches to always-on clients, the very structure of...

09/30/2021

Today we recognize and commemorate the first National Day for Truth and Reconciliation. Today is a day to honour First Nations, Inuit, and Métis communities, and to ensure that public commemoration of their history and the legacy of residential schools goes recognized. For more information about this day please visit bit.ly/39RpLgf

The National Day for Truth and Reconciliation is observed September 30. The day honours First Nations, Inuit and Métis Survivors and their families and communities and ensures that public commemoration of the tragic and painful history of residential schools is a vital component of the reconciliati...