Critical Mass

04/15/2026

We’ve got new work out in the world for Respawn Gum & Mints, and this one was a lot of fun.

When a brand is built by gamers for gamers, the creative has to meet that energy. The result: work that’s immersive, playful, and fully in on the experience.

Huge thanks to the teams at Mars Wrigley for the partnership and for trusting us to help bring it to life! 🎮

02/13/2026

CMers know exactly who their Valentine is 🦙💕 It’s Allen. Always Allen.

Happy Valentine’s Day from our Chief Cuteness Officer .thealpaca, and all of us at Critical Mass!

02/27/2023

And maybe done a better job. Explore the wide world of marketing with Critical Mass on Tuesday 2/28 at 6 pm EST to take a look at Trailhead—our in-house development program for emerging talent. Register via link in bio. Weirdos welcome.

12/05/2022

CM won Best Mentorship Program and Best Rewards & Recognition Program in the Worklife Awards! We're an agency that does for its people what it does for its clients. Growth, opportunity, innovation, experiences — we don't have an internal and external culture. We have one culture, and it's a part of what makes us, us. Thank you to each and every CMer for allowing CM to exist straight up, with no twists. See all the winners at the link in our bio.

11/17/2022

We had a blast in Costa Rica this past September, celebrating with the newest members of the CM family! 🇨🇷 🎉 We’re thrilled to call these wonderful and talented folks full-fledged CMers. Check out some highlights from the day!

01/11/2022

2022 resolutions: Change the way our industry collaborates with artists. Our roundtable might be over, but the conversation isn't. Check it out at https://air.criticalmass.com/roundtable

01/06/2022

Can’t wait to see Intuit QuickBooks' first-ever Super Bowl ad? Good news! You can read all about it in Ad Age: https://bit.ly/3zuUprP. A Super Bowl-sized congrats to QuickBooks—we had a blast huddling up with QB on it! (See what we did there?)

QuickBooks is planning to air its first branded Super Bowl spot, a 30-second commercial that will run in the fourth quarter.

01/06/2022

Digital innovation is what we do. A big thanks to the judges at Campaign US Agency of the Year for including us on their Digital Innovation shortlist. And thanks to the super-talented folks who make CM a place we’re all proud to be! Full list here:

Campaign US will honor the winners on Feb. 17.. From Campaign US

11/23/2021

We are thrilled to join Phonak, one of the largest hearing solution brands in the world. As the brand’s digital agency of record, we are excited to drive digital transformation together. Read more via The Drum:

This week, we consider new client wins at Essence, iProspect, Ogilvy PR and how the healthcare and pharmaceutical industry’s strong year has benefited agencies.

11/04/2021

On this auspicious Festival of Lights, may the glow of the lamp bring joy, happiness, and prosperity to you. Happy Diwali!