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Gemma Stone, Calgary, AB (2026)

12/24/2025

I’ve decided to enter a quieter season.

My soul is asking me to step into slowness.
Into the kind of uncertainty that holds possibility.

2025 was a wild ride for many.

I witnessed releasing, realigning, and becoming for many of the humans I get to walk alongside.

I went through it myself too.

After more than 20-years at the intersection of strategy and soul, I’ve watched trends rise and fall, tides shift, and collective consciousness stretch in surprising ways.

What’s remained constant is:

💛 The signal is always more trustworthy than the noise.

💛 What matters most, always matters most.

One of the things I’m most proud of, when it comes to living my purpose, is the extraordinary humans who find their way to me.

I just completed my final 1:1 coaching session of 2025 with a brilliant soul I am honoured to support.

Soon, I will guide a hundred humans through a practice that has consistently improved how I (and others) live, love, lead, relate, and create.

Next, I’ll facilitate a retreat in the wild that sold out within a week of being announced (alignment makes everything easier and better).

Then … it’s time for something different.

More depth. More devotion.
More truth. More trees.

Even though I don’t know exactly what this next chapter holds, I do know this: my heart will always beat for liberation and love.

That through-line in my purpose is here to stay.

For now, my life is speaking and I am choosing to listen.

For the first half of 2026, I’ll be mostly off social media to gather the wisdom in the liminal space.

Maybe this is your invitation too?
To create the conditions your heart is asking for.

As this day/year closes, what I feel most is gratitude for is …

the magic and mystery of life
(she never stops surprising me)

devotion to love and resilience
(life can be hard and love always wins)

the humans I get to do life with
(I am the luckiest)

closed doors that reveal open ones
(redirection is protection)

If you’d like to stay connected while I step back from the socials, there are ways.

Not for everyone.
But for those who know.

Drop a note below or send me a DM, and I’ll share what’s possible. 💛

12/21/2025

Sundays are Sun days.

If you don’t know, I call my two sons, “my Suns” because they light up my life.

Today, is a very happy Sun day.
Both of them are coming home.

It’s a sweet soul balm after a wild week.

Life is packed with a whole lotta goodness these days. And, also hard things too.

That’s life, isn’t it?
Ever the both/and.

My little Sun set me a note while he was away ... it was filled with 14 year old boy punctuation and run on sentences and Gen Alpha-speak, so I won’t make you decipher it.

But, the essential sentiment was this ...

“Life isn’t guaranteed.
Don’t waste it with petty distractions.
What matters most, always matters most.
Love what and who you love as fully, freely, and fiercely as you can.”

He’s a wise one.
I’m lucky to be his mama.

So, here I am, popping into your feed on a Sun Day, to offer up an invitation …

… let my little Sun’s wisdom sink into your soul.

It landed for me at the exact moment I needed to hear it (of course). Perhaps it will for you too?

photo: from the archives. For me, the most beautiful moments and the most brutal moments usually come without a picture because I was too present to document it.

12/17/2025

Anyone out there in need of some support or a friendly hand with anything? Soulful, mental, emotional, relational, professional … I’ll offer what I can, within my human limitations.

Want matching Christmas pyjamas for the family? I’ve got some the Suns have outgrown.

Has this season has asked a lot of you and you’re craving space to pause, recalibrate, and consciously choose what’s next? I have a few gifted spots to share for Thrive.

Feeling under the weather? I’ve got homemade soup we can drop off.

Feeling wired and exhausted at the same time? I can send you my favourite embodiment reset that works like a dream.

Feeling nostalgic for handwritten Christmas cards? I’d love to send you one.

Reach out however feels easiest (leave a note below, send me a DM, Morse code, text me if you’ve got it). 💛

12/16/2025

Learning how to become a mental match for the life I love has been at the heart of every transformation I’ve been through.

From hating my body to loving it.
From punishing my body to caring for it.
From people pleasing to healthy boundaries.
From drowning in debt to living in abundance.
From feeling like a victim to being empowered.
From one-sided friendships to reciprocal friendships.
From a fierce inner critic to a loving inner cheerleader.
From exhausting cycles of burnout to a career I adore.
From being a distracted parent to being an engaged mama.
From feeling not good enough to knowing I am inherently worthy.
From struggling romantic relationships to a thriving romantic partnership.

Each evolution I went through came down to one core concept.
I had to become a mental match for it.

What exactly does this mean?

If you want to live an abundant life …
… a scarcity mindset will keep you trapped in lack.

If you want a loving, healthy relationship …
… an insecure attachment style will make it tricky.

If you want to develop healthy self-care habits …
… strengthening self-love will make it easier.

If you want to feel in flow with life …
… a regulated nervous system will help a lot.

If you want to love your life …
… moving through fear will get you there.

Through a twenty-plus career in the field of psychology - helping people like you heal their past, love the present, and light up the future - I developed hundreds of tools to help my clients (and myself!) become a mental match for the life they love.

These are the tools that I turn to time and time again, for myself and the people I work with.

Many of those tools are tucked into my annual life design process … Thrive.

I’ve been sharing this experience (with some refreshes every year), for over a decade.

Through this process I have moved (and guided others) from suffering to surviving to thriving.

I’d be delighted to support you in becoming a mental match for the life you love, whatever that is.

Because, I believe, with my whole heart, that when you live a life you love you add love to life.

Let’s tip our world in the direction of more love.
Yes? Yes.

12/12/2025

Life design has a very special place in my heart.

I believe we must continually choose the life we love over and over again.

A fundamental part of designing a life you love is refusing to settle

for the reality that life has been handing you
(unless that’s the life you want).

Saying, “Nah, not that. This!”

And then, using the power of your mind to remix your world.

Again and again and again.

If you know me, you know I’m a big believer in the power of consciously designing our lives.

Which is why every year I go through my process to reflect on what I’ve come through, release what I’ve outgrown, and redesign the life I love.

That’s why, every year, I take myself (and others!) through my life design process where we consistently create shifts in our inner and outer worlds that allow us to keep moving in the direction of the lives we love.

I’m in constant evolution and I’ve learned some new processes that have been revolutionary for me.

If you are ready to fully inhabit your you-ness and step into a life you love,

I am excited to support you in Thrive.

We live a life we love for ourselves.
We live a life we love for the people we care about.
We live a life we love for the generations to come.

12/10/2025

Grief is a strange beast.

Just when you think it’s sleeping, it rouses again - reminding you of what matters.

It’s not about the gourmet cup of coffee you bought, but who you sipped it with.

It’s not about the epic adventure you had, but who you made memories with.

It’s not about the business you built, but who was in the trenches with you.

It’s not about the awards you won, but who you celebrated with.

It’s not about the game you won, but who you played it with.

The time your people give you?

They will never get it back.
Remember to treasure it.

12/10/2025

Just wrapped a session for an meeting.

We jammed on creating change at the conscious, subconscious, and unconscious levels of the mind (the most predictable path for a consistent, aligned transformation).

We covered a lot of ground, but one of the threads was this …

What is comfortable
is not necessarily
what is safe.

Ask: “is it really better to be safe than sorry?”
The truth is, life is filled with difficult things.

Fear will tell you,
you can avoid them
by procrastinating on the life
your soul wants to live.

But the truth is,
there will be defeat,
dangers,
struggle,
challenges
and heartache
no matter what path you take.

Use your intuition as your compass,
notice what your body is trying to tell you,
accept the journey won’t necessarily be easy,
but it will be worth it.

It might be right or wrong,
easy or hard but what matters most is …
it will be true for you.

Don’t be seduced by comfortable, familiar or predictable.

Become intoxicated by what’s truthful, loving, and soulful.

Just because you know them,
just because you’re familiar with it,
and just because you can predict that path,
doesn’t mean it’s more authentic
than what’s waiting
around the corner of the
beautiful unknown.

12/08/2025

I spent the weekend in the opulent wild with my Unicorn to go through Thrive Together (my conscious life design process for couples).

It’s for couples who choose to consciously design their lives instead of defaulting to whatever leftovers time and circumstance hand them.

Being in the wide open spaces, next to the majestic mountains, with my precious person, invited me to reflect on our next evolution.

I’m remembering to remember how we get better answers when we ask better questions.

We dove deep …

💛 Are there any rules we’re following that don’t make sense anymore?

💛 Are there labels we’ve outgrown as individuals or as a couple?

💛 What is your mind/body/soul trying to tell you these days?

💛 What did we do this year that we want less/more of?

💛 What deeply matters to you and how can we honour more of that together?

When two people slow down long enough to get curious, clarity shows up.

And clarity is sexy in its own way.

It makes decisions easier and priorities sharper.

It creates a relationship that feels like home.

The Thrive Together playbook is a bonus you receive when you sign up for Thrive.

12/06/2025

If there’s one thing that I most admire about my clients, it’s that every single one of them is guided by these kinds of questions:

What is possible in my life?
Where do I want to go next?
How do I need to grow to get there?

They live with a spirit of optimism and a growth mindset.

They celebrate their agency, resilience and commitment to joy.

I’m wildly grateful that I get to hang with remarkable folks like this.

So if you need a dose of that golden goodness flowing in my clients’ veins, here’s a reminder for you today:

No matter what’s happening around you, your life is still full of possibilities.

FULL.

Despite childhood hard stuff or career setbacks or broken hearts, there’s so much you can still be and do.

I know that uncertainty, and the shocking and painful realities of being human can feel overwhelming at times.

That’s natural.
(take a deep breath with me)

But I promise: you have not been assigned a destiny that you have no say in.

You don’t have to wait for your industry, your partner, your kids, your boss, your friends, or your local politicians to tell you what’s possible for your life.

You can still make a big change, or reignite an area of your life with fresh passion and ingenuity.

You can create (and share) more joy, more love, more beauty.

It’s not too late.
You are not ‘over’.

This is why I think it’s so important to schedule time to design lives we love; to ask ourselves big questions like:

💛 What matters most, and how can I bring that to life?

I take myself through a handful of conscious life design processes every year.

I use them for my personal life, my romantic life, and my business so each part of my world is aligned and set up to Thrive.

It’s space to exhale fully, and to get present enough to hear my heart, to admit what’s ready to be released, and what I want to receive and experience next.

It’s a time to remind myself that life’s surprises will inevitably come, but alongside those unexpected arrivals, we also have the magical gift of creation.

More than any other practice, taking time to heal the past, love the present and light up the future, has helped me build a life I am delighted to wake up to.

12/04/2025

Hey!

You’re doing a really good job at life.

Of course you’ll get it wrong, make mistakes, create messes, miss the boat … you’re human.

Just keep learning and growing.

The hard stuff is an opportunity to create something beautiful, a chance to close the gap between where you are now and where you want to be.

You’ve already come so far. I respect the energy and effort you’re putting in to get to where you want to be.

You’ve got this.
I love you.

(sent a version of this to the Suns today and it felt good to my mama-heart, feel free to copy and paste and spread the love) 💛

12/03/2025

The medicine lives in you.

It took me a long time to figure this out.

A few thousand books.
A few dozen trainings.

I gathered a lot of knowledge.
But, the true wisdom was found within.

Yes, it’s helpful to have guides, coaches, mentors.
Yes, there are tools that are useful to use.

But, if you feel a desperation, a graspy-ness to find the answer.

Perhaps, it’s time to go within?

I see people everyday, heal deep trauma, break unhealthy loops, shed dysfunctional patterns.

Often, they thank me for being “the one” to get them find the healing they were seeking.

Truth is, one of the hardest lessons I had to learn in this work is that it’s not up to me, whether someone heals or doesn’t.

I can offer new heartsets.
I can support more helpful mindsets.
I can encourage the development of new skillsets.

I can create the safe container to transform in, provide new identities to practice,

But, I can’t do the work for them.

The truest medicine I know isn’t a pill, a tea, a crystal, a framework.

It’s the courage we call on to commit to the changes that will transform our lives, for the good.

It’s the willingness to embrace the lessons in the integration.

I’ve always been in awe of what we are capable of, when we commit to being who we want to be.

Today, as I celebrated with a client, it became another one of those awe-days.

photo: captured it

12/02/2025

When I watched the Matrix,
I was struck by the way it
reflects how the mind actually works.

We are all projecting a
virtual reality of “truth”.

Most of us think it’s real.
But, it’s not.

It’s our nervous system,
running a well-rehersed script.

Who we think we are.
What we think love/money/life is.
How we think we keep ourselves safe.

We’re all running stories,
part fact/part fiction.

And, if we aren’t aware of it.
We’ll keep recreating the same ‘reality’.
Getting the same results.

Even if our soul is screaming for more.
Not more strategy, of course.
More expansion, more liberation.

Our next evolution
isn’t found in another 10-step plan.
It lives in a consciously designed life.

If you are ready to stop circling the same cycles, perhaps you’ll join us for Thrive this year?

Let’s turn your dreams into memories, together.

Gemma Stone

12/24/2025

12/21/2025

12/17/2025

12/16/2025

12/12/2025

12/10/2025

12/10/2025

12/08/2025

12/06/2025

12/04/2025

12/03/2025

12/02/2025

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Monday	9am - 9pm
Tuesday	9am - 9pm
Wednesday	9am - 9pm
Thursday	9am - 9pm
Friday	9am - 9pm
Saturday	9am - 9pm
Sunday	9am - 9pm