13/06/2025
Our HeartNest Care Logo: A Story Takes Flight
At HeartNest Care, our journey is all about growth, and that means being open to new ideas and truly listening to each other. A couple of weeks ago, I had a revealing call with CChau Ny She had some big news: our logo needed to evolve!
My first reaction? A deep breath, for sure! But as Chau explained, fueled by valuable discussions with the fantastic team at the CCanadian Franchise Association she realized we needed a logo that was not just unique, but truly authentic to who we are.
And so, we're thrilled to unveil our new logo, packed with elements that beautifully tell our story:
Authentic & Unique: Every part of this logo was hand-drawn by Chau, crafted from the heart to reflect our genuine passion for care.
Birds in Flight: Like a bird taking flight, our Care that lifts the heart uplifts, supports, and frees you, bringing a sense of lightness and joy that resonates with the soaring imagery of our logo. These birds embody hope, resilience, and the aspiration to reach new horizons.
Franklin Gulls: These specific, beautiful birds symbolize our beginnings right here in Calgary, where our journey first took flight.
Heart-Shaped Nest: The logo itself forms a cozy, heart-shaped nest, a powerful symbol of our dedication to providing loving care in the home.
Two Colors: These vibrant hues represent the rich diversity of cultures we're committed to serving and the strong partnership between families and caregivers. The gold at the top signifies the rising sun, offering life and support, while the green below represents growth and sustainability.
We poured a lot of thought and care into this new design, and we couldn't be more excited about it. We'd love to hear what you think! Share your feelings and reactions in the comments below! 👇