12/05/2025
Yesterday I had a new client who is 24 years old ask me why I didn’t have online booking.
She said a lot of younger people would be more tempted to book online versus calling me.
My reply was this :
When I was using an online booking system at the other clinic where I worked for a short while in addition to mine,  the clients didn’t have to reach out to me directly either to book or to cancel. Consequently, I would have bookings that would just disappear without an opportunity to fill them or have a waitlist for appointments.
I then said to the client —-
When you called me, you called me on a Sunday, correct?
She said yes.
I said, I answered the phone, answered all of your questions personally and directly. I booked you in. You heard my voice. You got to ask me about your care, and about my treatment without assumption.
How did that make you feel?
And she said I loved it. I loved it that you answered the phone on your day off. I loved that you cared enough to take the time to speak with me.
And I said to her, that’s how I run my practice.
You can have a business or you can have a practice. And my focus is personal care,investing in my clients, their families, and caring enough to pick up the phone when they call.
You don’t get that from an online app and that’s what sets me aside from other practitioners.
She suggested that I explain this on my page for other people to share that information to encourage people.
So? After 29 years, here’s my explanation.
And no. I will not be doing online booking.
I would rather be that lone practitioner that still goes out of their way even on a day off, even on holiday in Europe, or simply anytime to make sure that your needs are met. I will come in for emergency appointments on my days off. And yes, I will respond to you when I’m on holiday to book your appointments in for when I come back.
Because what I do is who I am. It’s not just a job.
