09/07/2025
“I’ll get right to it. CYPHER Supplements is closing down.
I’m not closing it down because it was hard. It was hard as hell. Running any business, or taking on any creative endeavor is hard.
I could mention reasons like changes in the macro-economy, Canada no longer being competitive on a global scale, or gaps in my strategy or ex*****on.
The real reason is this.
The world has changed. I’ve changed. And the world needs my talents in new ways. There’s so many new and exciting challenges for me to tackle, and creative possibilities too.
I still believe CYPHER has the best product in the category – based on formula, taste, and effectiveness. I drink it every single day. I’m so proud of how many people CYPHER Hydrate has helped. From stopping my Uncle’s headaches, to giving my Grandma caffeine-free energy, to boosting workout performance, and even fueling debauchery.
A huge thank you to everyone who’s helped along the way. I couldn’t have done this without you. You know who you are.
This was something I always dreamed of doing, and I did it. And I hope CYPHER has inspired you to be bold, take risks, and have some fun along the way.
Because the world needs more doers, not naysayers.
Don’t dream it, be it.”
– Zenon, CEO & Founder, CYPHER
