08/07/2025
Before she was crafting whimsical, bloom-covered confections in her home kitchen, Belle was performing on stage in the Philippines — singing, dancing, and supporting her family with her voice. That artistry never left; it simply found a new canvas.
Meet Belle — the heart, hands, and soul behind ✨
She studied Culinary Arts, Baking and Pastry Arts in the Philippines — but at first, her dream was to be a chef, not a baker. Once she completed the culinary half of her course, she dove straight into the hot kitchen, working in restaurants and hotels as a chef. She skipped most of her baking classes, never imagining that years later, baking would become her calling.
It wasn’t until she moved to Canada and landed her first job at a bakery that something shifted. Belle fell in love with baking all over again — but this time, on her own terms. What she once avoided in the classroom, she taught herself with passion, curiosity, and intention. Combined with her background in Fine Arts and her love of experimenting with unique flavour pairings, her cake business began to take root.
And at the centre of it all? Her daughters — her loves in bloom — who inspired the name, the purpose, and the love she pours into every single cake.
This shoot was all about capturing Belle’s warmth, artistry, and the honesty behind her brand. The kind of quiet magic that lives in the little things: edible petals, delicate sketches, flour-dusted hands… and big, beautiful purpose.
As someone who’s had the joy of ordering from her before, I can confidently say: her cakes aren’t just works of art, they’re packed with unique flavour combinations you won’t find anywhere else 😋
Show some love to Belle below!! ⬇️