
09/03/2025
How do we reimagine support in the first year after pregnancy?
That question is at the heart of Hey Aunty!, a digital platform being developed by McMaster graduate student Vedha Viyas Thilagarajan under the supervision of Rohan D’Souza.
Supported by a Mitacs Business Strategy Internship and the Lab2Market Validate program, Hey Aunty! combines research, lived experience, and AI technology to provide families with trusted guidance, culturally relevant resources, and timely mental health support during the first year after childbirth, miscarriage, or pregnancy termination.
The next phase will see families and health-system partners shaping features through interviews and co-design workshops - ensuring the platform reflects real needs and priorities.
Learn more:
For many families in Canada, post-pregnancy care is limited to a single check-up six weeks after birth. It is a brief encounter in a year that brings lasting physical, emotional, and social change. With little structured support beyond that appointment, people often turn to relatives or the internet...