Blue Rock Animal Nutrition

03/16/2026

2025/2026 Winter Events

03/16/2026

We are leaning into the fact that social media is not our strong suit—our team is better at doing the work than posting about it! Winter had us on the farm, on the road, and out with cattle producers across Alberta, supporting the industry we’re proud to be part of.

Here is some of what we have been up to this winter!

• Hosted and presented to the Mongolia (ECCO-FARM) Agricultural Delegation.
• Participated in BCRC focus groups on renewal of the Canadian Beef Research and Technology Transfer Strategy.

• Nutrition presentations with:
o Lakeland Agricultural Research Association (LARA)
o Peace Country Beef and Forage Association (PCBFA)
o Westlock Veterinary Clinic
o Ladies Livestock Lessons, Cremona AB
o Central Alberta Forage and Livestock Association (CAFLA)
o Ontario Certified Crop Advisor Association
o Alberta Grazing Leaseholders Association
o Palliser Grazing Club

• Hosted, educated, and sponsored 4H clubs across the province
• Consulted on updates to the Green Certificate Agricultural School Program and the Alberta Seed Guide
• Sponsorship of the Canadian Collegiate Rodeo Association & Innisfail Farmer and Farmerette Bonspiel, Central Alberta Forage and Livestock Association (CAFLA), Foothills Forage and Grazing Association (FFGA)
• Attended International Production & Processing Expo in Atlanta, Georgia - the world's largest event showcasing the latest technology, equipment and services used in the production and processing of meat, poultry, eggs, and feed.
• Exhibitor and Sponsor at Ranching Opportunities in Olds, Oyen Beef Expo and at the Annual Feeder Associations Convention in Red Deer.
• Attended several industry events such as the Results Driven Agriculture Research Round-up, Western Stock Growers AGM and Alberta Beef Industry Conference in March.

Western Stock Growers' Association Alberta Seed GuideFoothills Forage & Grazing Association Grey Wooded Forage Association Peace Country Beef & Forage Association
Lakeland Agricultural Research Association Canadian College Rodeo Association Innisfail Farmers & Farmerettes Bonspiel Beef Cattle Research Council

03/12/2026

03/03/2026

Join us on March 13th in Olds for Livestock Roundup- hosted by the Central Alberta Forage and Grazing Association!

Dr. Phillip Lancaster will be flying in from Kansas State University as the Keynote Speaker talking on cattle feed efficiency (what size of cattle are right for your operation). As well as "Straight from the Chat" where he will be talking about his experience on the hit podcasts 'BCI Cattle Chat' & 'Bovine Science with BCI'.

Click the links below to listen to podcast episodes and sign up for Livestock Roundup to meet Dr. Lancaster in person. Have your questions answered live!

https://www.eventbrite.ca/e/livestock-roundup-tickets-1762726796299?aff=oddtdtcreator

https://ksubci.org/podcast-2/
https://ksubci.org/bovine-science-with-bci-2/

Don't miss this knowledge-packed event designed for livestock producers who want to improve animal health and optimize feed efficiency.

07/23/2025

Escape winter and join the Western Stock Growers' Association for 13 nights exploring Europe’s cattle, culture, and cuisine.

Tour highlights:
-Bruna dels Pirineus Beef Association & Alentejano beef farms
-La Molineta Meats & Manchego sheep operation
-Stud farm of purebred Spanish horses
-Bull ranch tour – learn about the brave bull breed
-Cork production facility
-Barcelona’s Sagrada Familia, Alhambra Palace & Cordoba’s Mosque of the Caliphs
-Tapas dinner with Flamenco show
-Southern Algarve coastline excursion
-José Maria da Fonseca wine estate tour & tasting
-Medieval Obidos & Fatima pilgrimage site
-Farewell Fado dinner in Lisbon

From $5,450 CAD (land only). Limited spots!
Reserve now with a $500 deposit:
📧 lawrence@leadertours.ca | ☎ 1-844-370-7044

06/05/2025

Lee kept his hand up until the auctioneer said 'SOLD'! Blue Rock is very proud to support the Swalwell 4-H Beef Club, congratulations Page Phillips on an outstanding steer.

02/10/2025

Looking for ways to reduce waste on the farm and recycle your mineral bags? We can help with that 🙋‍♀️

01/14/2025

We are hiring! Join our team today!

Blue Rock Animal Nutrition Ltd.

08/30/2024

The cattle at Fishburn Ranch are looking great!

01/29/2024

Congratulations to the Blue Rock Team! "B" Champs at the Innisfail Farmers & Farmerettes Bonspiel. Way to go!!

09/12/2023

We are seeing cases of fog fever in some parts of the province, here is a reminder of what it is, and how it can be avoided:

Fog fever is a pneumonia that occurs when cattle are moved from a dry, poor quality pasture to a lush green pasture.

The cause is the rapid increase in the availability of the amino acid tryptophan when the rumen bacteria are not adapted to it.
This causes an increase in the production of 3-methylindole, which is absorbed into the blood and circulates around the body. 3-methylindole is harmful to the tissue lining the lungs, so as more 3 methylindole is circulated through the blood, more damage is done to the lungs.

Signs can begin as early as 12 hours after cattle were given access to the lush forage, but most often are seen 4-10 days after the forage change. You may see cattle breathing rapidly with a reluctance to move, standing with their head & neck extended and lowered, with flared nostrils. Cattle may wheeze, have an expiratory grunt, and may have froth flowing out of the nostrils. Coughing is not a clinical sign.

Prevention: do not give cattle unlimited access to lush pasture after grazing poor quality pasture. Adaptation (for 10 days) by limit grazing is advisable. It is also thought that an ionophore may help reduce the severity, this should be fed 1 week before turnout, and continued for 10 days after turnout.

08/27/2023

Congratulations to the Blue Rock Team at the Kevin Hopper Fall Ranch Rodeo for taking home the championship buckle!