William & Associates Counselling Services

William & Associates Counselling Services Mental Health service, downtown Kelowna. Online & in-person sessions. We're here to help.

William & Associates is a mental health practice focused on supporting lifestyle changes and growth to maximize personal and professional success.

“I know that first step feels huge. In your first session I listen, we set a small goal, and we celebrate the first reli...
03/31/2026

“I know that first step feels huge. In your first session I listen, we set a small goal, and we celebrate the first relief — less self-doubt, a bit less anxiety. Therapy doesn’t rush you; it’s practical and hopeful.” — A counsellor at William & Associates. Ready to start? Visit https://wacs.janeapp.com/ to book. 🌿🙂

Presenting tonight as part of a very spizzy panel of experts on intimate partner violence. The amazing Karen Mason is pr...
03/26/2026

Presenting tonight as part of a very spizzy panel of experts on intimate partner violence. The amazing Karen Mason is presenting the facts about IPV and traumatic brain injury and then moderating the panel discussion.
Zandi Moya (ED, NOW Canada), Dr. John Oliffe (UBC Vancouver), and our own Susannah-Joy Schuilenberg will answer questions and provide information about, and resources for, addressing IPV in the Okanagan.

Tickets are limited—grab yours now and don’t miss the event everyone will be talking about! We'll see you there!
03/24/2026

Tickets are limited—grab yours now and don’t miss the event everyone will be talking about!

We'll see you there!

We've added a new cover, and a bundle options with the Practice Planner for you to get the most out of our Love Stronger...
03/24/2026

We've added a new cover, and a bundle options with the Practice Planner for you to get the most out of our Love Stronger process.
https://www.lovestronger.ca/

We’re at the Spring Market in Penticton. Come by and see the beautiful handmade Love Stronger books. Talk to Bill about ...
03/21/2026

We’re at the Spring Market in Penticton. Come by and see the beautiful handmade Love Stronger books. Talk to Bill about how the 12 practices could help develop emotional intimacy and connection.

❤️

Family. What do you think about when you hear that word? 🤍Does it make you tense up and roll your eyes, or do you find y...
03/14/2026

Family. What do you think about when you hear that word? 🤍

Does it make you tense up and roll your eyes, or do you find yourself wondering what happened to those gold-tinted days of dancing on the beach? For so many of us, there’s a longing to be truly seen—an unnamed, ever-present ache in the pit of the stomach that’s hard to shake.

These musings are often just a fraction of what our minds endure when we're considering sharing the news that we're going to therapy.

It’s a strange paradox, isn't it? How can the people we’ve shared a home with for the longest period of time feel strangers instead of allies? How can the figures who filled our eyes with starry dreams as children become the grief that fills our unsung aspirations as adults?

The hardest part is often the "how." How do we tell them that we need help?

If you’re sitting with that fear today, remember this: choosing therapy isn't about pointing fingers or laying blame. It’s actually the opposite. Often, we go to therapy to untangle the knots so we can finally find them again. It’s about clearing the static so we can see the people we love without the filter of past hurts.

It’s not an easy conversation, but it’s a brave one. You're not just healing yourself; you're changing the legacy of your entire family tree. 🌳✨

Have you ever had to have this "big talk" with your family? Let's chat in the comments.

Why eat kindly?Weight obsession has reportedly skyrocketed over the last decade, with a record 50% of adults in the West...
03/10/2026

Why eat kindly?

Weight obsession has reportedly skyrocketed over the last decade, with a record 50% of adults in the Western hemisphere sharing experiences of weight stigma. According to research by The Mental Health Foundation in the UK, 50% of teenage girls starting at age 13 and increasing to nearly 80% by age 17, report dissatisfaction with their body image. Studies show that over 70% of women within a normal weight range still desire to lose weight and that nearly 70% of adult women avoid activities due to feeling shame towards their bodies. The issue isn’t unique to women alone either, with some studies reporting up to 85% of men citing dissatisfaction with their muscularity.

It’s been thoroughly documented that increased cortisol resulting from self-induced stress over body image actually leads to weight gain, keeping many stuck in a perpetual cycle of dieting, which the health and fitness industries know how to leverage. It’s difficult to pinpoint one factor that has led to unsettling levels of weightism in society, but the remedy is in the eye of the beholder. Learning to eat intuitively means we place the importance of listening to our bodies above all else.

Therapy can help. “To be nobody-but-yourself—in a world which is doing its best, night and day, to make you everybody but yourself—means to fight the hardest battle which any human being can fight, and never stop fighting,” E.E. Cummings.

Good news for our clients!We’re happy to share that we now offer direct billing through Blue Cross and Telus Health. Tha...
03/08/2026

Good news for our clients!

We’re happy to share that we now offer direct billing through Blue Cross and Telus Health. That means if your extended health plan includes counselling coverage with these providers, you may be able to have your sessions billed directly—making the process simpler and reducing upfront costs.

Taking care of your mental health should be as accessible and stress-free as possible, and this is one more step toward making support easier to access.

If you’ve been considering counselling, now might be a great time to reach out.

👉 Learn more or book a consultation: www.wacs.ca

Spring is bringing us out into the community! 🌿Love Stronger and William & Associates Counselling Services will be joini...
03/08/2026

Spring is bringing us out into the community! 🌿

Love Stronger and William & Associates Counselling Services will be joining two great local events this season as vendors, and we’d love to see you there.

📍 BC Sportsmen’s Show
📍 Penticton Spring Market

Stop by our booth to say hello, meet some of our counsellors, and chat with the author of Love Stronger. Whether you’re curious about the workbook, want to learn more about counselling, or just feel like connecting with some friendly faces, we’d love to meet you.

Come by, introduce yourself, and grab a moment to talk about building stronger relationships. 💛

Our bodies could be perceived as the world’s most overlooked silent heroes, working without accolades or acclaim often t...
03/05/2026

Our bodies could be perceived as the world’s most overlooked silent heroes, working without accolades or acclaim often to protect us from the gymnastics of our minds.

The coping mechanisms most of us fall into to deal with unaddressed pain, very often a mundane pain resulting from living an ordinary day, can sometimes operate on autopilot.

There’s nothing inherently wrong with most coping mechanisms, which can include the denial, distraction and numbing behaviours embodying our various fight or flight responses to perceived threats and wounding.

Our diverse set of coping mechanisms were actually our brain’s way of keeping us alive. But when they outlive their utility, or demand too much from our physical bodies, the resulting burnout puts a hold on our ability to function at all.

We may get irritable easily, lash out at loved ones without understanding why, or get sick too often.

The life we dream of is on the other side of the pain we don’t want to feel. Burnout is our body’s way of kindly letting us know.

Therapy can help.

“The Ego is a veil between Humans and God.”~ Rumi.Where does God fit into psychology today? And what does it mean to con...
02/23/2026

“The Ego is a veil between Humans and God.”~ Rumi.

Where does God fit into psychology today? And what does it mean to contend with one’s ego? When we arrive at the deeper parts of ourselves, searching for answers to our own behaviour or that of others we’re in relationship with, how are we meant to manage what we find? Do we fight the ego’s dark corners, or integrate them? How are those aspects of ourselves meant to engage with our spirit?

If the ego is where our psyche resides, and God represents our relationship with our spirit, then is psychology a map, or is it a form of treatment that can be detached from spirit? Or is it an invitation to learn how to identify and guide our will towards creating harmony between our ego and an understanding of our spirit?

Are spirit and ego even in a relational dichotomy or a binary? Are we one or the other? We would love to hear your thoughts.

📸 Xiao Hongshu

Mindfulness for Beginners: Peace in Solitude By pulling yourself away from the crowds of noise in your mind, you can the...
02/23/2026

Mindfulness for Beginners: Peace in Solitude

By pulling yourself away from the crowds of noise in your mind, you can then sit back and organize them, listen to them from a safe distance, and try to understand where they’re coming from and why. You don’t need to react or respond, and you don’t need to create anything with what you hear. All you need to do is actively listen to the conversations taking place inside of you, and slowly come to the awareness that not all of them may be yours.

When you pause to listen, you have the chance to realize what detachment feels like in action. It can feel like sitting still, allowing whatever you hear to just be there, and being within a moment in which a choice presents itself to you on what you want to claim as yours, and what you want to release. This is the rudiment of mindfulness. Mindfulness is the reflection process at the heart of self agency; the self which wants to look out for your best interest within the chaos of a world blasting instructions on who you ought to be - otherwise known as conditioning, be it parental, familial, community-based or societal.

There are various methods of mindfulness, which range from simply sitting still in the comfort of your bed to active breathing, journaling, and even forest bathing. There isn’t always a need to correlate mindfulness to the intentional practice of meditating, but often, becoming mindful overtime can take on the shape of meditation. This is primarily because once you click inward and start listening, your internal world invites you to spend more time with it than with the heavy focus our current world places on degrees of external validation centered on image control. Status, wealth, and physical appearance have increasingly become the hallmarks of our capitalist system machinized by consumption, productivity, competition and comparison.

Over 250 studies have documented direct correlations between socio-evaluative threats, which is a type of anxiety arising from fear of being judged by others on tangible markers, and declining mental wellbeing. The materialism trap promoted by consumer-based capitalism has created a phenomenon called the hedonic treadmill, where people chase better jobs and more money while simultaneously quickly adapting to new levels of wealth, hence feeling perpetually in lack due to a temporary and fleeting feeling of satisfaction. Social media can also amplify this with its likes-based economy, reflecting metrics on social standing based on how desirable we are to others; or better put, how desirable the commodification of who we are, appears to be to others.

Mindfulness is the decision to get off the treadmill, leave the circus even if for a moment, and give yourself the chance to practice feeling comfortable in solitude with whatever comes up while you pay attention to your thoughts and emotions. It’s the chance to search for, and sit with, the parts of yourself that won’t be objectified by others, and then choose if you want to build a private relationship with what you find that’s impenetrable by another's input.

Address

565 Bernard Avenue #116
Kelowna, BC
V1Y8R4

Opening Hours

Monday 9am - 6pm
Tuesday 9am - 6pm
Wednesday 9am - 6pm
Thursday 9am - 6pm
Friday 9am - 4am

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Helping you reclaim your life and relationships

William & Associates is a mental health practice with specialists in trauma, sexual addictions, and traumatic bereavement/chronic grief. In the wider community the Internship Program offers Affordable Counselling and Low-fee Therapy. The Candidates for registration and the graduate students completing practicums in our clinic bring the latest in evidence-based practices, and we in turn, support their development into competent, confident counsellors.