Eric Giguere

Eric Giguere Personal & Professional Coach
Follow my method & reach your Growth & Performance Goals
sixa1.com

๐—™๐—ผ๐—ฐ๐˜‚๐˜€๐—ฒ๐—ฑ ๐˜๐—ผ๐—ผ๐—น๐˜€ ๐—ฎ๐—น๐˜„๐—ฎ๐˜†๐˜€ ๐—ช๐—ถ๐—ป๐—ป๐—ถ๐—ป๐—ด ๐—ฅ๐—ฒ๐—ฎ๐—น ๐—ฆ๐—ฝ๐—ฒ๐—ฐ๐—ถ๐—ณ๐—ถ๐—ฐ ๐—ช๐—ผ๐—ฟ๐—ธ๐—ณ๐—น๐—ผ๐˜„๐˜€.Sureโ€ฆ Big players dominate headlines. Our 2025 Benchmark found some...
09/23/2025

๐—™๐—ผ๐—ฐ๐˜‚๐˜€๐—ฒ๐—ฑ ๐˜๐—ผ๐—ผ๐—น๐˜€ ๐—ฎ๐—น๐˜„๐—ฎ๐˜†๐˜€ ๐—ช๐—ถ๐—ป๐—ป๐—ถ๐—ป๐—ด ๐—ฅ๐—ฒ๐—ฎ๐—น ๐—ฆ๐—ฝ๐—ฒ๐—ฐ๐—ถ๐—ณ๐—ถ๐—ฐ ๐—ช๐—ผ๐—ฟ๐—ธ๐—ณ๐—น๐—ผ๐˜„๐˜€.

Sureโ€ฆ Big players dominate headlines.

Our 2025 Benchmark found something better: focused tools winning real workflows.

๐Ÿฏ ๐˜„๐—ผ๐—ฟ๐˜๐—ต ๐—ธ๐—ป๐—ผ๐˜„๐—ถ๐—ป๐—ด:

๐—ง๐—ฒ๐—ป๐˜€๐—ผ๐—ฟ๐—™๐—น๐—ผ๐˜„ โ€” #3 overall (9.175): the backbone for custom AI.

๐—š๐—ผ๐—ผ๐—ด๐—น๐—ฒ ๐—”๐—น๐—ฒ๐—ฟ๐˜๐˜€ โ€” Top-10 (8.775): unglamorous, indispensable monitoring.

๐—ฅ๐˜‚๐—ป๐˜„๐—ฎ๐˜† โ€” (7.875): fast video creation for teams that donโ€™t have editors.

Want the full snapshot?

Download the Full Report

๐—ง๐—ต๐—ถ๐˜€ ๐˜„๐—ฒ๐—ฒ๐—ธ ๐˜„๐—ฒ ๐—ฑ๐—ฟ๐—ผ๐—ฝ๐—ฝ๐—ฒ๐—ฑ ๐˜๐—ต๐—ฒ ๐—ง๐—ผ๐—ฝ ๐Ÿญ๐Ÿฌ ๐—”๐—œ ๐—ง๐—ผ๐—ผ๐—น๐˜€ ๐—ผ๐—ณ ๐Ÿฎ๐Ÿฌ๐Ÿฎ๐Ÿฑ โ€” ๐—ฎ๐—ป๐—ฑ ๐˜๐—ต๐—ฒ ๐—ฐ๐—ผ๐—ป๐˜ƒ๐—ฒ๐—ฟ๐˜€๐—ฎ๐˜๐—ถ๐—ผ๐—ป๐˜€ ๐—ด๐—ผ๐˜ ๐—ฟ๐—ฒ๐—ฎ๐—น.๐—›๐—ฒ๐—ฟ๐—ฒโ€™๐˜€ ๐˜๐—ต๐—ฒ ๐—ฝ๐—ฎ๐—ฟ๐˜ ๐—ป๐—ผ๐—ฏ๐—ผ๐—ฑ๐˜† ๐˜€๐—ฎ๐˜„ ๐—ฐ๐—ผ๐—บ๐—ถ๐—ป๐—ด:Two ...
09/19/2025

๐—ง๐—ต๐—ถ๐˜€ ๐˜„๐—ฒ๐—ฒ๐—ธ ๐˜„๐—ฒ ๐—ฑ๐—ฟ๐—ผ๐—ฝ๐—ฝ๐—ฒ๐—ฑ ๐˜๐—ต๐—ฒ ๐—ง๐—ผ๐—ฝ ๐Ÿญ๐Ÿฌ ๐—”๐—œ ๐—ง๐—ผ๐—ผ๐—น๐˜€ ๐—ผ๐—ณ ๐Ÿฎ๐Ÿฌ๐Ÿฎ๐Ÿฑ โ€” ๐—ฎ๐—ป๐—ฑ ๐˜๐—ต๐—ฒ ๐—ฐ๐—ผ๐—ป๐˜ƒ๐—ฒ๐—ฟ๐˜€๐—ฎ๐˜๐—ถ๐—ผ๐—ป๐˜€ ๐—ด๐—ผ๐˜ ๐—ฟ๐—ฒ๐—ฎ๐—น.

๐—›๐—ฒ๐—ฟ๐—ฒโ€™๐˜€ ๐˜๐—ต๐—ฒ ๐—ฝ๐—ฎ๐—ฟ๐˜ ๐—ป๐—ผ๐—ฏ๐—ผ๐—ฑ๐˜† ๐˜€๐—ฎ๐˜„ ๐—ฐ๐—ผ๐—บ๐—ถ๐—ป๐—ด:

Two of the Top 10 arenโ€™t โ€œchatbotsโ€ at all.

๐—š๐—ผ๐—ผ๐—ด๐—น๐—ฒ ๐—ง๐—ฒ๐—ป๐˜€๐—ผ๐—ฟ๐—™๐—น๐—ผ๐˜„ came in at #3 (9.175) โ€” reminder that custom AI still runs on serious infrastructure.

๐—š๐—ผ๐—ผ๐—ด๐—น๐—ฒ ๐—”๐—น๐—ฒ๐—ฟ๐˜๐˜€ cracked the Top 10 (8.775) โ€” the โ€œboringโ€ tool that quietly powers situational awareness.

Design shows up twice.
๐—™๐—ถ๐—ด๐—บ๐—ฎ appears in two categories (both 8.825), which says a lot about workflow gravity and how AI seeps into everyday creative ops.

Creative platforms are in the mix.
๐—ง๐—ถ๐—ธ๐—ง๐—ผ๐—ธ lands Top 10 (9.0) via AI-driven creation โ€” a signal that distribution + creation is the new value chain.

Yes, ๐—–๐—น๐—ฎ๐˜‚๐—ฑ๐—ฒ is elite (9.0).
But the bigger story is fit over fame. Your stack wins when you align decision quality, integration, and ROI โ€” not when you chase headlines.

๐—–๐—ผ๐—ฝ๐—ถ๐—น๐—ผ๐˜? Still strong โ€” but #10 (8.75).
Fantastic inside M365; less flexible as a standalone pick.

๐—ช๐—ต๐—ฎ๐˜ ๐˜๐—ต๐—ถ๐˜€ ๐—บ๐—ฒ๐—ฎ๐—ป๐˜€ ๐—ณ๐—ผ๐—ฟ ๐˜†๐—ผ๐˜‚๐—ฟ ๐˜๐—ฒ๐—ฎ๐—บ
๐Ÿ‘‰ Donโ€™t pick tools based on noise.
๐Ÿ‘‰ Pick them based on need โ€” the job, the stack, and the workflow.

โ€T๐˜ฉ๐˜ฆ ๐˜‰๐˜ฆ๐˜ด๐˜ต ๐˜›๐˜ฐ๐˜ฐ๐˜ญ ๐˜บ๐˜ฐ๐˜ถ ๐˜ฃ๐˜ฐ๐˜ถ๐˜จ๐˜ฉ๐˜ต ๐˜ช๐˜ด ๐˜ต๐˜ฉ๐˜ฆ ๐˜ฐ๐˜ฏ๐˜ฆ ๐˜บ๐˜ฐ๐˜ถ๐˜ณ ๐˜ต๐˜ฆ๐˜ข๐˜ฎ ๐˜ˆ๐˜ค๐˜ต๐˜ถ๐˜ข๐˜ญ๐˜ญ๐˜บ ๐˜œ๐˜ด๐˜ฆ๐˜ด.โ€ โ€” ๐˜Œ๐˜ณ๐˜ช๐˜ค ๐˜Ž๐˜ช๐˜จ๐˜ถรจ๐˜ณ๐˜ฆ

๐—ช๐—ต๐—ฎ๐˜ ๐—บ๐—ฎ๐—ธ๐—ฒ๐˜€ ๐—ฎ ๐˜๐—ผ๐—ผ๐—น โ€œT๐—ผ๐—ฝ ๐Ÿญ๐Ÿฌโ€ ๐—ถ๐—ป ๐—ผ๐˜‚๐—ฟ ๐—ฅ๐—ฒ๐—ฝ๐—ผ๐—ฟ๐˜?Itโ€™s not brand recognition.Itโ€™s ๐—ฟ๐—ฒ๐—ฎ๐—น-๐˜„๐—ผ๐—ฟ๐—น๐—ฑ ๐—ฎ๐—น๐—ถ๐—ด๐—ป๐—บ๐—ฒ๐—ป๐˜.Hereโ€™s how we scored: โœ”๏ธ ๐—™...
09/18/2025

๐—ช๐—ต๐—ฎ๐˜ ๐—บ๐—ฎ๐—ธ๐—ฒ๐˜€ ๐—ฎ ๐˜๐—ผ๐—ผ๐—น โ€œT๐—ผ๐—ฝ ๐Ÿญ๐Ÿฌโ€ ๐—ถ๐—ป ๐—ผ๐˜‚๐—ฟ ๐—ฅ๐—ฒ๐—ฝ๐—ผ๐—ฟ๐˜?

Itโ€™s not brand recognition.

Itโ€™s ๐—ฟ๐—ฒ๐—ฎ๐—น-๐˜„๐—ผ๐—ฟ๐—น๐—ฑ ๐—ฎ๐—น๐—ถ๐—ด๐—ป๐—บ๐—ฒ๐—ป๐˜.

Hereโ€™s how we scored:
โœ”๏ธ ๐—™๐˜‚๐—ป๐—ฐ๐˜๐—ถ๐—ผ๐—ป๐—ฎ๐—น๐—ถ๐˜๐˜† โ€” Can it perform across key tasks?
โœ”๏ธ ๐—ฃ๐—ผ๐—ฝ๐˜‚๐—น๐—ฎ๐—ฟ๐—ถ๐˜๐˜† โ€” Are teams adopting it?
โœ”๏ธ ๐—ฉ๐—ฎ๐—น๐˜‚๐—ฒ โ€” Does it deliver ROI?
โœ”๏ธ ๐—จ๐˜€๐—ฒ ๐—–๐—ฎ๐˜€๐—ฒ ๐—™๐—ถ๐˜ โ€” Can you use it, or just test it?

Claude won this ๐—น๐—ฒ๐—ฎ๐—ฑ๐—ฒ๐—ฟ๐˜€๐—ต๐—ถ๐—ฝ ๐˜‚๐˜€๐—ฒ ๐—ฐ๐—ฎ๐˜€๐—ฒ (see yesterday's post) because it does more than respond.

๐—œ๐˜ ๐—ฟ๐—ฒ๐—ฎ๐˜€๐—ผ๐—ป๐˜€โ€”helping leaders work through decisions, not just generate text.

๐—–๐—ผ๐—ฝ๐—ถ๐—น๐—ผ๐˜, meanwhile, ranks well โ€” but itโ€™s not as flexible outside the Microsoft stack.

Two other Top-10 examples (beyond ChatGPT/Claude/Copilot):

๐—š๐—ผ๐—ผ๐—ด๐—น๐—ฒ ๐—ง๐—ฒ๐—ป๐˜€๐—ผ๐—ฟ๐—™๐—น๐—ผ๐˜„ (๐—ง๐—ผ๐—ฝ ๐Ÿญ๐Ÿฌ) โ€” enterprise-grade training stack & ecosystem depth; the backbone for custom AI at scale.

๐—›๐˜‚๐—ด๐—ด๐—ถ๐—ป๐—ด ๐—™๐—ฎ๐—ฐ๐—ฒ (๐—ง๐—ผ๐—ฝ ๐Ÿญ๐Ÿฌ) โ€” model hub + pipelines that accelerate real builds; massive dev adoption and extensibility.

Want the full rankings + insights?

๐—ช๐—ฎ๐—ป๐˜ ๐—Ÿ๐—ฒ๐—ฎ๐—ฑ๐—ฒ๐—ฟ๐˜€๐—ต๐—ถ๐—ฝ-๐—น๐—ฒ๐˜ƒ๐—ฒ๐—น ๐——๐—ฒ๐—ฐ๐—ถ๐˜€๐—ถ๐—ผ๐—ป๐˜€ ๐˜„๐—ต๐—ฒ๐—ฟ๐—ฒ ๐—ฅ๐—ฒ๐—ฎ๐˜€๐—ผ๐—ป๐—ถ๐—ป๐—ด, ๐—ฆ๐˜‚๐—บ๐—บ๐—ฎ๐—ฟ๐—ถ๐˜‡๐—ฎ๐˜๐—ถ๐—ผ๐—ป, ๐—ฎ๐—ป๐—ฑ ๐—–๐—ผ๐—ป๐˜๐—ฒ๐˜…๐˜ ๐—ฏ๐—ฟ๐—ถ๐—ป๐—ด ๐˜†๐—ผ๐˜‚ ๐—ฉ๐—ถ๐—ฐ๐˜๐—ผ๐—ฟ๐˜†?Use Case Snapshot: Why Cla...
09/17/2025

๐—ช๐—ฎ๐—ป๐˜ ๐—Ÿ๐—ฒ๐—ฎ๐—ฑ๐—ฒ๐—ฟ๐˜€๐—ต๐—ถ๐—ฝ-๐—น๐—ฒ๐˜ƒ๐—ฒ๐—น ๐——๐—ฒ๐—ฐ๐—ถ๐˜€๐—ถ๐—ผ๐—ป๐˜€ ๐˜„๐—ต๐—ฒ๐—ฟ๐—ฒ ๐—ฅ๐—ฒ๐—ฎ๐˜€๐—ผ๐—ป๐—ถ๐—ป๐—ด, ๐—ฆ๐˜‚๐—บ๐—บ๐—ฎ๐—ฟ๐—ถ๐˜‡๐—ฎ๐˜๐—ถ๐—ผ๐—ป, ๐—ฎ๐—ป๐—ฑ ๐—–๐—ผ๐—ป๐˜๐—ฒ๐˜…๐˜ ๐—ฏ๐—ฟ๐—ถ๐—ป๐—ด ๐˜†๐—ผ๐˜‚ ๐—ฉ๐—ถ๐—ฐ๐˜๐—ผ๐—ฟ๐˜†?

Use Case Snapshot: Why Claude Beat Copilot for This Leadership Team

A senior exec team at a media company used our Benchmark to guide AI selection.

Hereโ€™s what happened:
โŒ They started with Copilot โ€” familiar and integrated.
โœ… Then they tested Claude โ€” and it nailed long-form synthesis, team collaboration, and critical thinking.

They switched.

๐—ช๐—ต๐˜† ๐—–๐—น๐—ฎ๐˜‚๐—ฑ๐—ฒ ๐˜„๐—ผ๐—ป (๐—ฑ๐—ฎ๐˜๐—ฎ-๐—ฏ๐—ฎ๐—ฐ๐—ธ๐—ฒ๐—ฑ):
undefined
๐—™๐˜‚๐—ป๐—ฐ๐˜๐—ถ๐—ผ๐—ป๐—ฎ๐—น๐—ถ๐˜๐˜† ๐—ฒ๐—ฑ๐—ด๐—ฒ: 9.3 vs 8.8 (+0.5) for leadership tasks that demand reasoning & synthesis.

๐——๐—ฒ๐—ฐ๐—ถ๐˜€๐—ถ๐—ผ๐—ป ๐—ฒ๐—ฐ๐—ผ๐—ป๐—ผ๐—บ๐—ถ๐—ฐ๐˜€: Value for Money 9.0 vs 8.1 (+0.9) โ€” better ROI for the specific use case.

๐—–๐—ฎ๐˜๐—ฒ๐—ด๐—ผ๐—ฟ๐˜† ๐˜€๐˜๐—ฟ๐—ฒ๐—ป๐—ด๐˜๐—ต: Claude ranks #2/47 (~96th %ile) in its category for Functionality; Copilot is #5/24 (~79th %ile) in its category.

๐—ช๐—ต๐—ฎ๐˜ ๐˜€๐—ฒ๐—ฝ๐—ฎ๐—ฟ๐—ฎ๐˜๐—ฒ๐˜€ ๐—น๐—ฒ๐—ฎ๐—ฑ๐—ฒ๐—ฟ๐˜€ ๐—ถ๐—ป ๐—–๐—น๐—ฎ๐˜‚๐—ฑ๐—ฒโ€™๐˜€ ๐—น๐—ฎ๐—ป๐—ฒ: ~+2.08 over laggards on Accuracy, Flexibility, Integration, Speed, Automation, Multimodal โ€” exactly what exec teams need for strategic prompts & long-form clarity.

๐—ช๐—ต๐—ฎ๐˜ ๐—–๐—ผ๐—ฝ๐—ถ๐—น๐—ผ๐˜ ๐˜€๐˜๐—ถ๐—น๐—น ๐—ฑ๐—ผ๐—ฒ๐˜€ ๐˜„๐—ฒ๐—น๐—น: Adoption & ecosystem: Popularity 9.2 vs 8.2 โ€” best when your org is deep in M365 and needs cross-suite integration, governance, and scale.
Bottom line:

Copilot is great for stack-wide productivity. Claude is better for leadership-level decisions where reasoning, summarization, and context win the day.

๐—ง๐—ต๐—ฒ ๐—ง๐—ผ๐—ฝ ๐—”๐—œ ๐—™๐˜‚๐—ป๐—ฐ๐˜๐—ถ๐—ผ๐—ป๐—ฎ๐—น๐—ถ๐˜๐˜† ๐—Ÿ๐—ฒ๐—ฎ๐—ฑ๐—ฒ๐—ฟ๐˜€ ๐—ผ๐—ณ ๐Ÿฎ๐Ÿฌ๐Ÿฎ๐Ÿฑ ๐—”๐—ฟ๐—ฒ ๐—œ๐—ป โ€ฆand the results are not exactly as expected.๐—™๐˜‚๐—ป๐—ฐ๐˜๐—ถ๐—ผ๐—ป๐—ฎ๐—น๐—ถ๐˜๐˜†: ๐—ง๐—ผ๐—ฝ ๐Ÿฑ ๐—–๐—ฎ๐˜๐—ฒ๐—ด๐—ผ...
09/16/2025

๐—ง๐—ต๐—ฒ ๐—ง๐—ผ๐—ฝ ๐—”๐—œ ๐—™๐˜‚๐—ป๐—ฐ๐˜๐—ถ๐—ผ๐—ป๐—ฎ๐—น๐—ถ๐˜๐˜† ๐—Ÿ๐—ฒ๐—ฎ๐—ฑ๐—ฒ๐—ฟ๐˜€ ๐—ผ๐—ณ ๐Ÿฎ๐Ÿฌ๐Ÿฎ๐Ÿฑ ๐—”๐—ฟ๐—ฒ ๐—œ๐—ป
โ€ฆand the results are not exactly as expected.

๐—™๐˜‚๐—ป๐—ฐ๐˜๐—ถ๐—ผ๐—ป๐—ฎ๐—น๐—ถ๐˜๐˜†: ๐—ง๐—ผ๐—ฝ ๐Ÿฑ ๐—–๐—ฎ๐˜๐—ฒ๐—ด๐—ผ๐—ฟ๐—ถ๐—ฒ๐˜€ โ†’ ๐—ง๐—ผ๐—ฝ ๐Ÿฑ ๐—ง๐—ผ๐—ผ๐—น๐˜€

๐—˜๐—ป๐˜๐—ฒ๐—ฟ๐—ฝ๐—ฟ๐—ถ๐˜€๐—ฒ & ๐—ฃ๐—น๐—ฎ๐˜๐—ณ๐—ผ๐—ฟ๐—บ๐˜€ โ†’ Claude API (9.4), Azure OpenAI (9.2), GitHub Copilot (9.1), AWS Bedrock (8.9), Microsoft Copilot (8.8)

๐—ฆ๐—ฝ๐—ฒ๐—ฐ๐—ถ๐—ฎ๐—น๐—ถ๐˜‡๐—ฒ๐—ฑ & ๐—ฉ๐—ฒ๐—ฟ๐˜๐—ถ๐—ฐ๐—ฎ๐—น โ†’ Claude for Work (9.2), Perplexity Pro (8.6), Harvey AI (8.3), Phind (8.2), Hippocratic AI (8.1)

๐—”๐—œ ๐——๐—ฒ๐˜ƒ & ๐—œ๐—ป๐—ณ๐—ฟ๐—ฎ โ†’ Hugging Face (8.9), LangChain (8.7), Pinecone (8.5), Weaviate (8.2), Together AI (8.1)

๐— ๐˜‚๐˜€๐—ถ๐—ฐ & ๐—”๐˜‚๐—ฑ๐—ถ๐—ผ โ†’ ElevenLabs (8.4), AIVA (8.3), Descript (8.1), Jukebox (8.1), Audiocraft (8.0)

๐—™๐—ฎ๐—ฐ๐—ฒ & ๐—”๐˜ƒ๐—ฎ๐˜๐—ฎ๐—ฟ๐˜€ โ†’ Wonder Studio (8.5), Inworld (8.2), Ready Player Me (8.1), Digital Humans (8.0), Replika (7.9)

We didnโ€™t just score hype. ๐—ช๐—ฒ ๐˜€๐—ฐ๐—ผ๐—ฟ๐—ฒ๐—ฑ:
โœ”๏ธ Functionality (breadth, depth, integration)
โœ”๏ธ Popularity (adoption, community, recognition)
โœ”๏ธ Value (ROI, pricing, scalability)
โœ”๏ธ Use-case fit (enterprise vs. consumer)
โ†’ See the full breakdown in our complete Benchmark Report

09/12/2025

๐—ง๐—ต๐—ถ๐˜€ ๐—ช๐—ฒ๐—ฒ๐—ธโ€™๐˜€ ๐—ง๐—ฎ๐—ธ๐—ฒ๐—ฎ๐˜„๐—ฎ๐˜†: ๐—”๐—œ ๐—ง๐—ผ๐—ผ๐—น๐˜€ ๐—”๐—ฟ๐—ฒ๐—ปโ€™๐˜ ๐˜๐—ต๐—ฒ ๐—ฃ๐—ฟ๐—ผ๐—ฏ๐—น๐—ฒ๐—บ. ๐— ๐—ถ๐˜€๐—ฎ๐—น๐—ถ๐—ด๐—ป๐—บ๐—ฒ๐—ป๐˜ ๐—œ๐˜€.

This week we uncovered the biggest blind spot in AI adoption:
๐Ÿ‘‰ Most tools werenโ€™t designed for your priorities.

๐—ง๐—ต๐—ฒ ๐—ฟ๐—ฒ๐˜€๐˜‚๐—น๐˜?
โ€ข Top-rated tools fall flat without clear use cases
โ€ข Teams overspend on functionality theyโ€™ll never use
โ€ข Enterprise buyers get stuck with tools that donโ€™t integrate or scale

โœ… The solution isnโ€™t โ€œmore AI.โ€ ๐—œ๐˜โ€™๐˜€ ๐—ฏ๐—ฒ๐˜๐˜๐—ฒ๐—ฟ ๐—ฎ๐—น๐—ถ๐—ด๐—ป๐—บ๐—ฒ๐—ป๐˜, ๐˜„๐—ถ๐˜๐—ต ๐˜๐—ต๐—ฒ ๐—ฝ๐—ฟ๐—ผ๐—ฝ๐—ฒ๐—ฟ ๐—”๐—œ.

Thatโ€™s exactly what we unpack in the ๐—”๐—œ ๐—ง๐—ผ๐—ผ๐—น๐˜€ & ๐—ฆ๐—ผ๐—น๐˜‚๐˜๐—ถ๐—ผ๐—ป๐˜€ ๐— ๐—ฎ๐—ฟ๐—ธ๐—ฒ๐˜ ๐—•๐—ฒ๐—ป๐—ฐ๐—ต๐—บ๐—ฎ๐—ฟ๐—ธ ๐Ÿฎ๐Ÿฌ๐Ÿฎ๐Ÿฑ:
โ€ข 250+ tools, 12 categories, 40 criteria
โ€ข Rankings by Functionality, Popularity & Value for your buck$
โ€ข Insights that reveal what really differentiates top performers

๐——๐—ผ๐˜„๐—ป๐—น๐—ผ๐—ฎ๐—ฑ ๐˜๐—ต๐—ฒ ๐—ต๐—ถ๐—ด๐—ต๐—น๐—ถ๐—ด๐—ต๐˜๐˜€ ๐—ณ๐—ฟ๐—ฒ๐—ฒ โ†’ https://aiab.world
๐ŸŽ Plus: unlock free access to our ๐—”๐—œ ๐—•๐—ผ๐—ผ๐˜๐—ฐ๐—ฎ๐—บ๐—ฝ sessions (28 Tools in 7 days) this October.

โ€œA๐˜ ๐˜ข๐˜ฅ๐˜ฐ๐˜ฑ๐˜ต๐˜ช๐˜ฐ๐˜ฏ ๐˜ช๐˜ด๐˜ฏโ€™๐˜ต ๐˜ข๐˜ฃ๐˜ฐ๐˜ถ๐˜ต ๐˜ด๐˜ต๐˜ข๐˜ค๐˜ฌ๐˜ช๐˜ฏ๐˜จ ๐˜ต๐˜ฐ๐˜ฐ๐˜ญ๐˜ด. ๐˜๐˜ตโ€™๐˜ด ๐˜ข๐˜ฃ๐˜ฐ๐˜ถ๐˜ต ๐˜ข๐˜ญ๐˜ช๐˜จ๐˜ฏ๐˜ฎ๐˜ฆ๐˜ฏ๐˜ต.โ€ โ€” ๐˜Œ๐˜ณ๐˜ช๐˜ค ๐˜Ž๐˜ช๐˜จ๐˜ถรจ๐˜ณ๐˜ฆ

๐—”๐—ป๐—ผ๐˜๐—ต๐—ฒ๐—ฟ ๐—ฅ๐—ฒ๐—ฎ๐˜€๐—ผ๐—ป ๐—ช๐—ต๐˜† ๐—”๐—ฑ๐—ผ๐—ฝ๐˜๐—ถ๐—ผ๐—ป ๐—™๐—ฎ๐—ถ๐—น๐˜€: ๐— ๐—ถ๐˜€๐—ฎ๐—น๐—ถ๐—ด๐—ป๐—ฒ๐—ฑ ๐—ฃ๐—ฟ๐—ถ๐—ผ๐—ฟ๐—ถ๐˜๐—ถ๐—ฒ๐˜€According to our 2025 Benchmark Report , enterprise leaders prio...
09/11/2025

๐—”๐—ป๐—ผ๐˜๐—ต๐—ฒ๐—ฟ ๐—ฅ๐—ฒ๐—ฎ๐˜€๐—ผ๐—ป ๐—ช๐—ต๐˜† ๐—”๐—ฑ๐—ผ๐—ฝ๐˜๐—ถ๐—ผ๐—ป ๐—™๐—ฎ๐—ถ๐—น๐˜€: ๐— ๐—ถ๐˜€๐—ฎ๐—น๐—ถ๐—ด๐—ป๐—ฒ๐—ฑ ๐—ฃ๐—ฟ๐—ถ๐—ผ๐—ฟ๐—ถ๐˜๐—ถ๐—ฒ๐˜€

According to our 2025 Benchmark Report , enterprise leaders prioritize:

Functionality
Integration
Security
Team Productivity
Data Control

But many AI tools were ๐—ฏ๐˜‚๐—ถ๐—น๐˜ ๐—ณ๐—ผ๐—ฟ ๐—ฐ๐—ผ๐—ป๐˜€๐˜‚๐—บ๐—ฒ๐—ฟ๐˜€ โ€” not companies.

What matters to enterprises (like system integration and data control) often ranks lower in tool design compared to UX or speed.

โš ๏ธ This misalignment leads to:
โ†’ Poor adoption
โ†’ Workflow friction
โ†’ Wasted spend
โ†’ Shallow integrations

How we help leaders fix this:
โœ… Start with business-critical use cases
โœ… Match tools to the right priorities
โœ… Build around people + process, not just software

Itโ€™s ๐—ป๐—ผ๐˜ about picking ๐˜๐—ต๐—ฒ ๐—บ๐—ผ๐˜€๐˜ ๐—ฝ๐—ผ๐—ฝ๐˜‚๐—น๐—ฎ๐—ฟ ๐˜๐—ผ๐—ผ๐—น๐˜€.

Itโ€™s about choosing what actually works for your business.

Download the free Report Highlights
โ†’ https://aiab.world

And yes โ€” youโ€™ll also unlock the ๐—”๐—œ ๐—•๐—ผ๐—ผ๐˜๐—ฐ๐—ฎ๐—บ๐—ฝ ๐˜€๐—ฒ๐˜€๐˜€๐—ถ๐—ผ๐—ป๐˜€ for free in October.

โ€œA๐˜ฅ๐˜ฐ๐˜ฑ๐˜ต๐˜ช๐˜ฐ๐˜ฏ ๐˜ด๐˜ถ๐˜ค๐˜ค๐˜ฆ๐˜ฆ๐˜ฅ๐˜ด ๐˜ธ๐˜ฉ๐˜ฆ๐˜ฏ ๐˜ต๐˜ฐ๐˜ฐ๐˜ญ๐˜ด ๐˜ฑ๐˜ณ๐˜ฐ๐˜ฑ๐˜ฆ๐˜ณ๐˜ญ๐˜บ ๐˜ข๐˜ญ๐˜ช๐˜จ๐˜ฏ ๐˜ธ๐˜ช๐˜ต๐˜ฉ ๐˜ต๐˜ฉ๐˜ฆ ๐˜ฎ๐˜ช๐˜ด๐˜ด๐˜ช๐˜ฐ๐˜ฏ.โ€ โ€” ๐˜Œ๐˜ณ๐˜ช๐˜ค ๐˜Ž๐˜ช๐˜จ๐˜ถรจ๐˜ณ๐˜ฆ

๐—ง๐—ผ๐—ผ ๐— ๐—ฎ๐—ป๐˜† ๐—ง๐—ผ๐—ผ๐—น๐˜€, ๐—ง๐—ผ๐—ผ ๐—Ÿ๐—ถ๐˜๐˜๐—น๐—ฒ ๐—ฃ๐—ฟ๐—ผ๐—ด๐—ฟ๐—ฒ๐˜€๐˜€?Letโ€™s walk through a real-world scenario (based on composite client experience):An e...
09/10/2025

๐—ง๐—ผ๐—ผ ๐— ๐—ฎ๐—ป๐˜† ๐—ง๐—ผ๐—ผ๐—น๐˜€, ๐—ง๐—ผ๐—ผ ๐—Ÿ๐—ถ๐˜๐˜๐—น๐—ฒ ๐—ฃ๐—ฟ๐—ผ๐—ด๐—ฟ๐—ฒ๐˜€๐˜€?

Letโ€™s walk through a real-world scenario (based on composite client experience):

An early-stage SaaS company wanted to scale content production using AI.

๐—ง๐—ต๐—ฒ๐—ถ๐—ฟ ๐—ถ๐—ป๐—ถ๐˜๐—ถ๐—ฎ๐—น ๐˜€๐˜๐—ฎ๐—ฐ๐—ธ:
โœ–๏ธ ChatGPT + Grammarly + Jasper + Copy.ai + Writesonic
โ€” Fast? Yes.
โ€” Effective? Not quite.

๐—ช๐—ต๐—ฎ๐˜ ๐˜„๐—ฒ ๐—ณ๐—ผ๐˜‚๐—ป๐—ฑ:
๐Ÿšซ Tools were overlapping
๐Ÿšซ Nobody was trained on use cases
๐Ÿšซ Marketing output felt generic
๐Ÿšซ No workflow or system in place

๐—›๐—ฒ๐—ฟ๐—ฒโ€™๐˜€ ๐˜„๐—ต๐—ฎ๐˜ ๐˜„๐—ฒ ๐—ต๐—ฒ๐—น๐—ฝ๐—ฒ๐—ฑ ๐˜๐—ต๐—ฒ๐—บ ๐—ฑ๐—ผ:
โœ”๏ธ Simplify to 2 tools: Claude for content, Grammarly for polish
โœ”๏ธ Align use with real campaign needs
โœ”๏ธ Build a repeatable workflow (brief โ†’ draft โ†’ refine โ†’ launch)
โœ”๏ธ Measure output and iterate

๐—ฅ๐—ฒ๐˜€๐˜‚๐—น๐˜:
โ†’ 40% faster production
โ†’ Better content performance
โ†’ Less team confusion

Want to see how your teamโ€™s stack compares?

Download the free Report Highlights โ†’ https://aiab.world

Bonus: Free access to the AI Accelerator Bootcamp sessions in October.

โ€œS๐˜ช๐˜ฎ๐˜ฑ๐˜ญ๐˜ช๐˜ง๐˜บ ๐˜ต๐˜ฉ๐˜ฆ ๐˜š๐˜ต๐˜ข๐˜ค๐˜ฌ. ๐˜‰๐˜ถ๐˜ช๐˜ญ๐˜ฅ ๐˜š๐˜ฎ๐˜ข๐˜ณ๐˜ต๐˜ฆ๐˜ณ ๐˜š๐˜บ๐˜ด๐˜ต๐˜ฆ๐˜ฎ๐˜ด.โ€ โ€” ๐˜Œ๐˜ณ๐˜ช๐˜ค ๐˜Ž๐˜ช๐˜จ๐˜ถรจ๐˜ณ๐˜ฆ

๐—ฆ๐˜๐˜‚๐—ฐ๐—ธ ๐˜„๐—ถ๐˜๐—ต ๐—”๐—œ ๐—ฆ๐—ผ๐—น๐˜‚๐˜๐—ถ๐—ผ๐—ป๐˜€? ๐—ช๐—ต๐—ฎ๐˜ ๐˜๐—ผ ๐——๐—ผ?You bought the tools. But your team still isnโ€™t using them.Sound familiar?Youโ€™re not...
09/09/2025

๐—ฆ๐˜๐˜‚๐—ฐ๐—ธ ๐˜„๐—ถ๐˜๐—ต ๐—”๐—œ ๐—ฆ๐—ผ๐—น๐˜‚๐˜๐—ถ๐—ผ๐—ป๐˜€? ๐—ช๐—ต๐—ฎ๐˜ ๐˜๐—ผ ๐——๐—ผ?

You bought the tools. But your team still isnโ€™t using them.

Sound familiar?

Youโ€™re not alone.

Weโ€™ve seen 100+ leaders over the years โ€” and most face the same internal blockers.
Itโ€™s not a tech problem.
Itโ€™s a clarity problem.

The ๐—ง๐—ผ๐—ฝ ๐Ÿฑ ๐—”๐—œ ๐—”๐—ฑ๐—ผ๐—ฝ๐˜๐—ถ๐—ผ๐—ป ๐—–๐—ต๐—ฎ๐—น๐—น๐—ฒ๐—ป๐—ด๐—ฒ๐˜€:
1๏ธโƒฃ No clear workflow use case
2๏ธโƒฃ Misfit between tool and task
3๏ธโƒฃ No internal champion
4๏ธโƒฃ Lack of onboarding/training
5๏ธโƒฃ Leadership overwhelmed by options

In a study by Wolters Kluwer:
โžก๏ธ While ๐Ÿต๐Ÿฒ% of executives say they want to integrate AI
โžก๏ธ Fewer than ๐Ÿฏ๐Ÿฏ% of employees have actually used AI tools
โžก๏ธ Only ๐Ÿญ๐Ÿฒ% use AI at work weekly

Showing a ๐—ต๐˜‚๐—ด๐—ฒ ๐—ฑ๐—ถ๐˜€๐—ฐ๐—ผ๐—ป๐—ป๐—ฒ๐—ฐ๐˜ ๐—ถ๐—ป ๐—ฎ๐—ฑ๐—ผ๐—ฝ๐˜๐—ถ๐—ผ๐—ป.
(This is the kind of stats that triggered our SIX:A1 AI Market Benchmark Report, 2025)

๐—ช๐—ต๐—ฎ๐˜ ๐—ฎ๐—ฐ๐˜๐˜‚๐—ฎ๐—น๐—น๐˜† ๐˜„๐—ผ๐—ฟ๐—ธ๐˜€?
โœ… Diagnose workflow pain points
โœ… Pick tools based on real use cases
โœ… Pilot with one department
โœ… Train the team for quick wins
โœ… Build momentum before scaling

AI success doesnโ€™t start with the tech.

It starts with alignment, clarity, and a smart rollout.

Download the free Report Highlights

๐—š๐—ฒ๐˜ ๐—ฐ๐—น๐—ฎ๐—ฟ๐—ถ๐˜๐˜† ๐—ผ๐—ป ๐˜†๐—ผ๐˜‚๐—ฟ ๐˜‚๐˜€๐—ฒ ๐—ฐ๐—ฎ๐˜€๐—ฒ
Bonus: Youโ€™ll also unlock access to our daily AI Accelerator Bootcamp sessions (in October)

๐Ÿ‘‰ https://aiab.world

Write โ€œAI Readyโ€ in the comments if you want help diagnosing your teamโ€™s next step.

โ€œAI adoption isnโ€™t a tech upgrade โ€” itโ€™s a leadership decision.โ€ โ€” Eric Giguรจre

09/05/2025

๐—ฆ๐˜๐—ผ๐—ฝ ๐—ฐ๐—ต๐—ฎ๐˜€๐—ถ๐—ป๐—ด ๐˜๐—ผ๐—ผ๐—น๐˜€. ๐—ฆ๐˜๐—ฎ๐—ฟ๐˜ ๐—–๐—ต๐—ผ๐—ผ๐˜€๐—ถ๐—ป๐—ด & ๐˜‚๐˜€๐—ถ๐—ป๐—ด ๐˜๐—ต๐—ฒ๐—บ ๐˜„๐—ถ๐˜€๐—ฒ๐—น๐˜†.

โ†’ Teams don't fail because of tools โ€” they fail because they didn't choose properly!

โ†’ This week, we shared how an eCommerce marketing team dropped 6 tools and doubled their content output using just two.

๐—ง๐—ต๐—ฒ๐˜† ๐—ณ๐—ผ๐—น๐—น๐—ผ๐˜„๐—ฒ๐—ฑ ๐—ฎ ๐—ฐ๐—น๐—ฒ๐—ฎ๐—ฟ ๐—ฝ๐—ฟ๐—ผ๐—ฐ๐—ฒ๐˜€๐˜€:
โ€ข Diagnose their actual use cases
โ€ข Score tools based on fit
โ€ข Build a system โ€” not just a list

โ†’ The 2025 AI Tools Benchmark Report gave them the clarity to act with confidence.

โ†’ This isnโ€™t just about tools โ€” itโ€™s about better decisions on which tools to use.

โ†’ Want that kind of clarity?

๐—ช๐—ฒ ๐—ท๐˜‚๐˜€๐˜ ๐—ฟ๐—ฒ๐—น๐—ฒ๐—ฎ๐˜€๐—ฒ๐—ฑ ๐—ผ๐˜‚๐—ฟ ๐Ÿฎ๐Ÿฌ๐Ÿฎ๐Ÿฑ ๐—”๐—œ ๐—ง๐—ผ๐—ผ๐—น๐˜€ ๐— ๐—ฎ๐—ฟ๐—ธ๐—ฒ๐˜ ๐—•๐—ฒ๐—ป๐—ฐ๐—ต๐—บ๐—ฎ๐—ฟ๐—ธ!

Drop โ€œSTACKโ€ in the comments if youโ€™d like help optimizing yours.

โ€œS๐˜ช๐˜ฎ๐˜ฑ๐˜ญ๐˜ช๐˜ง๐˜บ ๐˜ต๐˜ฉ๐˜ฆ ๐˜›๐˜ฐ๐˜ฐ๐˜ญ๐˜ฌ๐˜ช๐˜ต. ๐˜‰๐˜ถ๐˜ช๐˜ญ๐˜ฅ ๐˜ด๐˜บ๐˜ด๐˜ต๐˜ฆ๐˜ฎ๐˜ด ๐˜ต๐˜ฉ๐˜ข๐˜ต ๐˜ธ๐˜ฐ๐˜ณ๐˜ฌ.โ€ โ€” ๐˜Œ๐˜ณ๐˜ช๐˜ค ๐˜Ž๐˜ช๐˜จ๐˜ถรจ๐˜ณ๐˜ฆ

๐—ช๐—ต๐—ถ๐—ฐ๐—ต ๐—”๐—œ ๐—ง๐—ผ๐—ผ๐—น๐˜€ ๐˜๐—ผ ๐—”๐—ฑ๐—ผ๐—ฝ๐˜... ๐˜๐—ผ ๐—”๐—ฐ๐—ฐ๐—ฒ๐—น๐—ฒ๐—ฟ๐—ฎ๐˜๐—ฒYou can use this eCommerce marketing team as an example.See how they cut through...
09/04/2025

๐—ช๐—ต๐—ถ๐—ฐ๐—ต ๐—”๐—œ ๐—ง๐—ผ๐—ผ๐—น๐˜€ ๐˜๐—ผ ๐—”๐—ฑ๐—ผ๐—ฝ๐˜... ๐˜๐—ผ ๐—”๐—ฐ๐—ฐ๐—ฒ๐—น๐—ฒ๐—ฟ๐—ฎ๐˜๐—ฒ

You can use this eCommerce marketing team as an example.

See how they cut through the clutter:
๐Ÿ”น Replaced 6 tools with 2 top-performers
๐Ÿ”น Doubled content output
๐Ÿ”น Reduced AI spend by 40%

They used our AI Tools Benchmark Report and saw how we:
โœ… Score each tool based on real criteria
โœ… Map tools to their business use cases
โœ… Build a lean, effective stack

๐——๐—ผ๐˜„๐—ป๐—น๐—ผ๐—ฎ๐—ฑ ๐˜๐—ต๐—ฒ ๐—ณ๐—ฟ๐—ฒ๐—ฒ ๐—ฅ๐—ฒ๐—ฝ๐—ผ๐—ฟ๐˜ ๐—›๐—ถ๐—ด๐—ต๐—น๐—ถ๐—ด๐—ต๐˜๐˜€ (7 / 67 pages) to see how the market is shaping up and how we think it will evolve in the coming years โ†’ https://aiab.world/
๐—•๐—ผ๐—ป๐˜‚๐˜€: Youโ€™ll also get free access to the ๐—”๐—œ ๐—”๐—ฐ๐—ฐ๐—ฒ๐—น๐—ฒ๐—ฟ๐—ฎ๐˜๐—ผ๐—ฟ ๐—•๐—ผ๐—ผ๐˜๐—ฐ๐—ฎ๐—บ๐—ฝ daily sessions when it goes Live in October.

"Simplify the Toolkit. Build systems that work." โ€” Eric G

Address

Montrรฉal-Ouest, QC
H3C0B1

Website

https://sixa1.com/, https://workshops.sixa1.com/webinar-1

Alerts

Be the first to know and let us send you an email when Eric Giguere posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Share

Share on Facebook Share on Twitter Share on LinkedIn
Share on Pinterest Share on Reddit Share via Email
Share on WhatsApp Share on Instagram Share on Telegram