Destinature

Destinature Superior Plywood. Official Representative for MaxPly. Baltic Birch, Rubber Wood, Poplar, and Acacia.

How do you empower your team or even yourself to show up stronger every day? Share your tips below! 💬    "
01/27/2025

How do you empower your team or even yourself to show up stronger every day? Share your tips below! 💬 "

Your business exists to serve and create value for your community. What’s one way you’ve made a difference recently?    ...
01/20/2025

Your business exists to serve and create value for your community. What’s one way you’ve made a difference recently? "

Your attention to detail can set your business apart. What’s one small act of excellence you’re proud of this week?    "
01/13/2025

Your attention to detail can set your business apart. What’s one small act of excellence you’re proud of this week? "

Ready to let your systems work harder so you don’t have to? Start with a free 15-min call to find the best tools for YOU...
01/07/2025

Ready to let your systems work harder so you don’t have to? Start with a free 15-min call to find the best tools for YOUR business. 🔗 www.makerainnow.com "

When you focus on customer delight, success follows. What’s your go-to method for wowing your clients? Share your secret...
12/30/2024

When you focus on customer delight, success follows. What’s your go-to method for wowing your clients? Share your secrets! "

Every big success begins with a single step. What’s one step you can take this week to simplify your business or delight...
12/23/2024

Every big success begins with a single step. What’s one step you can take this week to simplify your business or delight your customers? "

Overwhelmed by your business’s daily grind? The right tools and strategies can simplify your workload and amplify your s...
12/16/2024

Overwhelmed by your business’s daily grind? The right tools and strategies can simplify your workload and amplify your success. Let’s make it happen. "

🎯 BUSINESS GROWTH MINI SERIES (5/5): Your Best Focus"The missing link between knowing what to do and actually doing it -...
12/16/2024

🎯 BUSINESS GROWTH MINI SERIES (5/5): Your Best Focus

"The missing link between knowing what to do and actually doing it - here's the final piece that makes everything stick..."

[Previously: Best Payday → Perfect Client → Lead Magnet → Perfect Sales System]

You've got all the pieces of a profitable business system. Now let's make sure they actually work together...

🎯 THE MISSING PIECE:

Even the perfect system needs the right focus to keep it running. Here's why most entrepreneurs get stuck:
• Too many goals
• Constant "shiny object" syndrome
• Reactive instead of proactive
• No clear priority list
• Scattered energy

💡 THE FOCUS FORMULA:

Goal Filter:
• Does this move me closer to my target?
• Is this the BEST use of my time?
• Can this wait or be delegated?
• Will this amplify what's working?
Priority Stack:
• Revenue-generating activities first
• System improvements second
• New experiments last
• Everything else gets delegated or deleted
Daily Power Habits:
• Check numbers before noon
• Review top goals weekly
• Measure what matters
• Double down on winners
• Cut losers fast
🚫 FOCUS KILLERS:
• Multiple competing priorities
• Unnecessary meetings
• Social media rabbit holes
• Perfectionism
• "Emergency" interruptions

✅ FOCUS AMPLIFIERS:
• Morning routine
• Time blocking
• Regular reviews
• Clear metrics
• Celebration of wins

🎯 PUTTING IT ALL TOGETHER:

Your complete system now has:
• Best Payday (profit maximizer)
• Best Buyer (perfect client)
• Best Bait (lead magnet)
• Best Process (sales system)
• Best Focus (this is what makes it all work!)

🎯 ACTION STEPS:

Review your complete system
Identify your #1 priority
Schedule daily focus time
Remove 3 distractions
Track weekly progress
Want the complete blueprint? Watch the full training where I break down how top entrepreneurs maintain laser focus (link in comments)!

❓Share below: What's your biggest focus challenge and how do you handle it?

Thanks for following this series! Remember: A perfect system with perfect focus equals perfect profits!

🎯 BUSINESS GROWTH MINI SERIES (4/5): Your Perfect Sales System"Running multiple sales processes? Here's the hidden cost ...
12/13/2024

🎯 BUSINESS GROWTH MINI SERIES (4/5): Your Perfect Sales System

"Running multiple sales processes? Here's the hidden cost nobody talks about (and why focusing on ONE changes everything)..."

Now that we've built your Perfect Client Pipeline, it's time to eliminate the chaos and focus on what actually works...

[Previously: Best Payday → Perfect Client → Lead Magnet]
Next week: Your Best Focus - the scientific method to choose what deserves your attention first (and what to purposely ignore until later)!

Let's find your SINGLE most profitable sales process...

📊 THE SCORING SYSTEM:

gherkin

Copy
Process Type | Net Profit (x2) | Ease | Goodwill | Sustainability | Energy | TOTAL
-------------|----------------|------|-----------|----------------|--------|-------
1:1 Consult | 10 | 3 | 5 | 4 | 4 | 26
Group Program| 8 | 4 | 4 | 5 | 5 | 26
Webinar | 6 | 5 | 3 | 4 | 3 | 21
Live Event | 4 | 2 | 5 | 3 | 3 | 17
🎯 SCORING CRITERIA:

Net Profit (x2 weight):
5 = 80%+ margin
4 = 60-79% margin
3 = 40-59% margin
2 = 20-39% margin
1 =

🎯 BUSINESS GROWTH MINI SERIES (3/5): The Perfect Lead Magnet Formula"Most lead magnets collect dust in digital graveyard...
12/12/2024

🎯 BUSINESS GROWTH MINI SERIES (3/5): The Perfect Lead Magnet Formula

"Most lead magnets collect dust in digital graveyards. Here's how to create one that actually attracts perfect clients (and repels the wrong ones)..."

Previously, we identified your Best Payday offering and your Ideal Client profile. Now let's create the perfect bait that connects them! 🎣

Coming next week: Your Simple Sales System that converts leads into clients!

📋 THE PERFECT LEAD MAGNET FORMULA:

Step 1: VALUE ALIGNMENT
Your lead magnet must solve ONE of these:
• Their most urgent problem
• Their biggest desire
• Their costliest mistake

🎯 SCORING SYSTEM:
Rate your lead magnet idea 1-5 on:
• Specificity (generic = 1, laser-focused = 5)
• Urgency (nice to have = 1, need now = 5)
• Implementation speed (months = 1, instant = 5)
• Proof potential (theory = 1, guaranteed = 5)

💡 EXAMPLES BY TYPE:

Quick Wins (Best for B2C):
• Assessment tools
• Checklists
• Templates
• Swipe files
• Quick-start guides

Strategic Tools (Best for B2B):
• ROI calculators
• Decision matrices
• Process maps
• Evaluation frameworks
• Comparison tools

🚫 COMMON MISTAKES:
• Too broad ("Complete Guide to Marketing")
• Too basic (common Google findings)
• Too complex (overwhelming)
• Wrong format (PDF when video needed)
• Poor alignment with paid offer

✅ BEST PRACTICES:
• Solves ONE specific problem
• Delivers quick win
• Naturally leads to paid offer
• Demonstrates expertise
• Easy to consume

📊 REAL-WORLD EXAMPLES:

B2B Lead Magnet:
"5-Minute Profit Leak Detector"
• Specific problem ✓
• Quick implementation ✓
• Clear value proposition ✓
• Leads to consulting ✓
Score: 19/20

B2C Lead Magnet:
"3-Day Sugar Detox Plan"
• Urgent need ✓
• Immediate results ✓
• Easy to follow ✓
• Leads to coaching ✓
Score: 18/20

🎯 CREATE YOURS:

List your clients' top 3 problems
Choose the most urgent one
Create solution in simplest form
Add proof/credibility elements
Link to your paid solution
💡 FORMAT SELECTION:
• Text learners: PDF/checklist
• Audio learners: Podcast/audio guide
• Visual learners: Video/infographic
• Interactive learners: Quiz/calculator

⚡ DELIVERY OPTIMIZATION:
• Instant access
• Mobile-friendly
• Easy to implement
• Clear next steps
• Strong call-to-action

🎯 Action Steps:

Score your current lead magnet
Identify gaps and weaknesses
Create new version using formula
Test with small audience
Measure conversion rates
Want to see this system in action? Watch the complete training where I break down my highest-converting lead magnets (link in comments)!

❓Share below: What's your current lead magnet and how well is it converting?

Next week: The Simple Sales System that turns these leads into happy clients!

If you want to learn a super simple 20-minute exercise which has helped hundreds of business owners increase their profitability while reducing stress and overwhelm, drop me a note and I will send it to you.

🎯 BUSINESS GROWTH MINI SERIES (2/5): Your Perfect Client BlueprintStill buzzing from last week's Best Payday Formula rev...
12/11/2024

🎯 BUSINESS GROWTH MINI SERIES (2/5): Your Perfect Client Blueprint

Still buzzing from last week's Best Payday Formula revelations? Now let's focus on WHO you should be selling to - because having the perfect offering means nothing if it's reaching the wrong people!

[Next week: I'll show you how to create the perfect lead magnet that attracts these dream clients automatically!]

Let me share MY ideal client criteria as an example (yours will be different based on your unique business and values):

📋 HERE'S WHO I CHOOSE TO WORK WITH:

Business Foundation
• Established business (can't multiply zeros!)
• Clear forward momentum
• Resources ready to deploy
• Existing customer base
• Basic systems in place
Mindset Alignment
• Abundance thinking
• Values expertise
• Embraces direct response marketing
• Seeks simplicity
• Takes consistent action
Values Match (deeply personal to me)
• Environmental consciousness
• Social responsibility
• Positive societal impact
• Ethical standards
• No harmful products
Now, let's discover YOUR perfect client criteria...

🏢 B2B CONSIDERATIONS:
Company Profile
• Size (revenue, employees, market share?)
• Industry maturity (startup, growing, established?)
• Decision-making structure
• Budget authority
• Growth trajectory

Contact Person
• Role/Position
• Authority level
• Communication style
• Technical knowledge
• Implementation capacity

👥 B2C CONSIDERATIONS:
Demographics
• Income level
• Life stage
• Geographic location
• Education/expertise level
• Time availability

Psychographics
• Lifestyle choices
• Shopping habits
• Brand preferences
• Problem-solving approach
• Investment mindset

📊 YOUR CLIENT EVALUATION MATRIX:

Must-Have Traits:
• List your 3 absolute requirements
• What makes success guaranteed?
• What can't you compromise on?

Nice-to-Have Traits:
• List your 3 preferred qualities
• What makes the work easier?
• What accelerates results?

Red Flags:
• List your 3 immediate "nos"
• What past experiences taught you?
• What values clash with yours?

🎯 Action Steps:

Write YOUR non-negotiable criteria
Score current clients against your criteria
Identify where compromises hurt your business
Plan your transition to ideal-only clients
Want to dive deeper? Watch the complete training (link in comments) where I break down exactly how to attract and convert your perfect clients!

❓Share below: What's one client criterion you won't compromise on anymore?

Next week: The Perfect Lead Magnet Formula - How to attract your dream clients automatically!

If you want to learn a super simple 20-minute exercise which has helped hundreds of business owners increase their profitability while reducing stress and overwhelm, drop me a note and I will send it to you.

🎯 BUSINESS GROWTH MINI SERIES (1/5): The Best Payday FormulaEver notice how some business owners seem to work less but m...
12/10/2024

🎯 BUSINESS GROWTH MINI SERIES (1/5): The Best Payday Formula

Ever notice how some business owners seem to work less but make more? Over the next 5 posts, I'm sharing the exact system that helps smart entrepreneurs identify and focus on their most profitable activities.

Let's start with a game-changing concept: Your Best Payday Formula 💰

Coming in this series:
Post 2: Your Ideal Client DNA

Here's what makes a true Best Payday offering:
✅ Strong profit margins
✅ Energizes you (instead of draining you)
✅ Sells with minimal resistance
✅ Easy to deliver
✅ Sustainable long-term
✅ Possible to automate or delegate

Let's do a quick audit of your offerings. Rate each one from 1-5 on these factors:

📊 REAL-WORLD EXAMPLE SCORECARD:

One-on-One Consulting
• Net Profit: 5/5 (Premium pricing)
• Energy Level: 5/5 (Love the deep work)
• Delivery Ease: 4/5 (Structured process)
• Sales Ease: 5/5 (High demand)
• Sustainability: 4/5 (Limited hours needed)
• Automation Potential: 3/5 (Parts can be systematized)
Total: 26/30 - TRUE BEST PAYDAY! 🌟

Group Coaching Program
• Net Profit: 4/5 (Good margins)
• Energy Level: 2/5 (Draining to manage groups)
• Delivery Ease: 2/5 (Complex coordination)
• Sales Ease: 4/5 (Attractive price point)
• Sustainability: 2/5 (Time-intensive)
• Automation Potential: 2/5 (Needs constant presence)
Total: 16/30 - Needs Optimization 🤔

Digital Course
• Net Profit: 3/5 (Lower price point)
• Energy Level: 4/5 (Fun to create)
• Delivery Ease: 5/5 (Automated)
• Sales Ease: 2/5 (Requires marketing)
• Sustainability: 5/5 (Create once, sell forever)
• Automation Potential: 5/5 (Fully automated)
Total: 24/30 - Strong Potential! 📈

Speaking Gigs
• Net Profit: 4/5 (Good fees)
• Energy Level: 3/5 (Travel drain)
• Delivery Ease: 3/5 (Preparation intensive)
• Sales Ease: 2/5 (Need constant outreach)
• Sustainability: 2/5 (Limited dates)
• Automation Potential: 1/5 (Requires you)
Total: 15/30 - Consider Reducing ⚠️

💡 Key Insights:
• Higher scores don't always mean higher revenue
• Look for offerings scoring 20+ overall
• Pay attention to energy drain vs. energy gain
• Consider automation potential for scaling

🎯 Action Steps:

List ALL your current offerings
Score each one using this system
Identify your top 2 Best Payday offerings
Plan to focus 80% of your energy there

If you want to learn a simple 20-minute exercise which has helped hundreds of business owners grow their business faster and remove overwhelm and stress, drop me a note and I will send it to you.

Address

Montreal, QC

Alerts

Be the first to know and let us send you an email when Destinature posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Contact The Practice

Send a message to Destinature:

Share

Destinature inc.

No we are not going to tell you how great we are and how cool and unique our products are. Our goal is to focus on YOU - the people we serve.We pledge to be as open, transparent and useful as possible. We want to help active parents and their kids live as healthy and happy as possible. Not just by “selling you the most amazing products which happen to be ours”. We shall share with you everything we know about conscious, healthy eating, parenting and living. And we encourage all the members of our community to comment and share ideas. Our goal is to build the most customer-centered online community that has ever existed. Yes, pretty lofty goal, we know. But if you like the idea you can help - we would love to hear from you. Not “how amazing it was to use our products” (you know, most businesses boast testimonials from happy customers)... if you could simply let us know what you like and dislike about ecommerce in general that would be greatly appreciated. For example we hate chatbots and popups that always ask for the customers’ emails in order to take advantage of a discount or whatever. So we give you the discount whether you sign up or not. Plus, a little secret - we are pretty lazy with emails and newsletters. It is way more fun to look for different ways to add more value to people’s lives and have them come back. If you love somebody, set them free. Oh, and by the way, we donate a portion of every order to the Art of living foundation. Yes, most businesses would mention this in the first few sentences. But we just wanted to make sure you care to read long enough so you get to the “giving back” claim ;-)