Lifelong passion and purpose
By: Carol Crenna
With a passion for healing that began in adolescence, Lovie Wesolowski-Spicer
has become an icon as health retailer and athletic performance coach. When the late Phil Brunner from Albi Naturals made a trip to the Prairies to introduce products to a new health retailer who’d contacted him, he arrived at the door of a teenager’s parents’ house. He parked his Winnebago and tried not to look surprised as he waited for her, eyed closely by the cautious parents. That was in 1977 when, at 17, Lovie Wesolowski-Spicer took daring steps to realize her dream to open a health store, cold-calling suppliers whose products she’d tried and trusted. With a $21,000 bank loan co-signed by her parents and another $7,000 from brother Jules, the enterprising youngster opened Nature’s Health Centre in Saskatoon’s Grosvenor Park Centre, a mall concept never attempted in Canada before. It opened under a business model and bookkeeping system that she developed in her grade 12 business class which she still uses today. Spicer has become a health and performance-nutrition pioneer, establishing the store in the same location for 35 years.
“I was fascinated by the human body at an early age, and asked for models or coloring books of the organs whenever I was offered a gift. Our family physician kept telling my parents about my affinity for healing, saying he conversed with me like a colleague when I was an adolescent,” states Spicer. Her strengths remain in chemistry – choosing product ingredients that are most effective, regardless of brand – and in building relationships with customers by giving health consultations. At the same time she opened Nature’s Health Centre, Spicer became a sports nutrition coach, using her body-building brother as a guinea pig. She explains, “I felt, ‘If I can help people who are sick, can you imagine what I could do with people who are well?’” His lean body mass grew so large that athletes wanted to know his secret. Spicer launched Performance Nutrition, a consulting company, and has worked with many famous athletes. She recounts notable names: Charles Servizio, in the Guinness Book of World Records for the most pushups (46,001 in 24 hours) was trained by her. Winnipeg Jets GM, Kevin Cheveldayoff has been a client since he played Juniors. Trainer-to-the-stars Grant Roberts, who trained Hilary Swank for Million Dollar Baby, was a customer at Spicer’s store when he was 15, and was then coached by her. Marcia Kilgore, owner of Bliss New York Spa, who has clients including Julia Roberts, worked for Spicer and continued getting advice while opening her business. Spicer advised Olympic bobsledder Jamie Cruikshank, Olympic decathloner Winchester Johnson, and Superbike racer Brett McCormick. She’s worked with NHL players Devin Setoguchi (Minnesota Wild) and Luke Schenn (Toronto Maple Leafs) since their teens. Agents asked Spicer to help increase the athletes’ muscle-to-fat ratio, enabling them to play in the NHL. In 2004, former Saskatoon Blades GM Brent McEwen (current scout for Los Angeles Kings) asked Spicer to work with the team. She recounts, “The team had been dead last even though they had Mike Green, Wacey Rabbit and Devin Setoguchi, who later became some of the NHL’s highest paid players.” She created individual off-season programs for 33 on-ice players and 28 prospects. As a result, in one off-season, the average muscle gain per player was 22 pounds, and speed or endurance gains were extraordinary. Now a Registered Nutritional Consultant (RNC), Certified Natural Health Practitioner (CNHP), and ISSA Specialist in Sports Nutrition, she lectures to national audiences. Orthomolecular pioneer Dr. Abram Hoffer and Order of Canada recipient and pediatric expert Dr. John Gerrard visited her often because their patients shopped her store. She was taught by icons Dr. Morton Walker, Dr. Bernard Jensen and Dr. Earl Mendell. She knew Udo Erasmus as a zoologist before he launched his product line and lectured at her store, and the late Charlie Fox, Kyolic’s founder, was “a phenomenal storyteller” during his store lectures. Jack Gahler, a construction worker who sold supplements part-time, didn’t have initial success with Spicer. “I didn’t like the products he sold, so wouldn’t buy them, and encouraged him to start a higher-end line. He did, and called it Natural Factors. Jack’s fibre is woven into the structure of the industry; grandson Michael stays true to his grandfather’s humbleness and integrity. ”
Spicer obtained a second business loan a decade ago when health products went mainstream –– her biggest-selling brand was introduced in the mall’s supermarket. “I invested in introducing products that no other store had to regenerate the lost business. It worked.”
Today, in her 50s, Spicer continues coaching and managing the store every day and now greets third-generation customers. How does she keep going, even after raising eighteen-year-old twins? She concludes, “There was never any choice. I was brought to where I need to be. I still feel 17, having the same passion, and living by the same philosophies.” Spicer has now committed to writing a book to “give back” to the hockey industry. https://www.cnhr.ca/issues/2017-jan-feb/mobile/index.html =1
