03/03/2026
What's your "why"?
This is a common question when it comes to training and really any goal setting. Today, I am going to answer this question related to the way I roll for this new business model.
Firstly, WHAT am I doing?
I am still a physiotherapist. I am still doing a thorough PT assessment. But rather than booking physiotherapy treatments afterwards one by one, I am booking people on as coaching clients. Coaching clients will pay a monthly rate and we will follow up at least weekly either in-person or by phone/email (depending on what is needed) to progress an individualized program.
What is my WHY?
I believe whole-heartedly in the value of active rehabilitation. Research proves the value of active rehabilitation over and over again. My experience, both with clients and my own injuries, has been that those that do the work, get better sooner and experience less reinjuries.
I do still believe in the value of manual therapy. I still use acupuncture needles in practice. I will still recommend those things if I feel they will make a meaningful difference in your path toward your goals. But I firmly believe, most of the time, those are the bits that just assist. It's the active rehab / exercise bit that allows clients to see real change.
I book appointments after a consult call to ensure we are a good match, that I can meet your expectations and help you toward your goals.
When will I refer you on?
~ You are not interested in adding more exercise / activity to your day. You want to focus on manual therapy (massage, joint mobilization etc), modalities (laser, shockwave, ultrasound etc).
~If you are interested in the coaching piece but it is felt that you will see further improvement with the addition of modalities, I am also happy to refer you on.
Not sure but interested? Give me a call. We can chat and I will give you my thoughts as to how I can help and/or who else may be able to help.
403-638-7580 / shari@thetrailheadsundre.ca