Sullivan + Associates in Thunder Bay has been providing expert psychotherapy and assessments since 2007.
We're dedicated to enhancing mental well-being across Northwestern Ontario. Our psychology clinic, located in the heart of Thunder Bay, provides psychotherapy and assessment services for all age ranges.
04/24/2026
If rest doesn’t feel restorative.
If small tasks feel overwhelming.
If you’re emotionally numb or easily irritated.
It might not be “just stress.”
Burnout is real. And support helps.
You deserve more than survival mode.
👉 We can help.
04/24/2026
Is it true that what doesn’t kill you makes you stronger? Friedrich Nietzsche coined that famous phrase, but the psychology behind it is a bit more complicated than the greeting cards suggest.
While it is true that we get stronger when we add resistance—like lifting weights at the gym or gradually facing anxiety-provoking situations—the key is progressive resistance. Dealing with normal life setbacks can build emotional muscle, but major crises and traumatic incidents often do the exact opposite. Recent research shows that extreme distress actually sensitizes us and increases the risk of mental health struggles in the future. Instead of making us stronger, these events can actually make us more vulnerable. Let's stop romanticizing hardship and start understanding the real difference between healthy growth and actual damage.
04/20/2026
We get it, starting therapy can feel intimidating, especially if you don’t know what to expect.
Your first session is about:
✔️ Understanding the process
✔️ Feeling safe
✔️ Sharing at your comfort level
✔️ Building a plan together
It’s structured, but it’s also human.
👉 drsullivan.ca
04/16/2026
Work. Family. Appointments. Deadlines. Emotional labour no one sees.
You’re strong, but you don’t have to carry everything alone.
Virtual therapy can help.
👉 virtualtherapy.drsullivan.ca
04/14/2026
Struggling with focus, mood, learning, or emotional regulation?
A psychological assessment can provide answers as well as direction.
Understanding how your brain works helps you build strategies that actually fit.
Take the first step, we can help.
04/10/2026
Finding time for therapy can be one of the biggest barriers.
💻 Virtual sessions make it easier to book appointments that fit your schedule:
✖️ No commuting
✖️ No parking
✖️ No extra travel time.
Support that works with your life, not against it.
👉 virtualtherapy.drsullivan.ca
04/09/2026
At Sullivan + Associates, a common question we hear from parents is whether their child can catch depression from a friend. The good news is that research shows depression isn't contagious between peers. In fact, spending time with a healthy friend can actually help improve a struggling teen's mood without bringing the other down.
However, depression can sometimes spread between parents and children due to shared household environments, close bonds, or genetics. Whether it is a friend or family member navigating a difficult time, reaching out for proper support can make all the difference.
04/07/2026
Do you constantly feel like you are running out of time? That endless to-do list is probably making it worse.
How we experience time is actually driven by our emotions. When you feel stressed and take short, shallow breaths, the pressure builds. But by setting a realistic daily schedule, taking a moment to breathe deeply, and reframing that panicked feeling into high-energy focus, you can completely change how you experience your day.
Watch our latest video to learn more about overcoming time pressure and taking back control of your schedule.
04/06/2026
Many people think therapy is only for when things fall apart, but it’s not.
You don’t have to wait. Book your appointment today.
04/02/2026
🌼 Spring is often about cleaning, resetting, and starting fresh.
But emotional clutter deserves attention too.
Unprocessed stress.
Old patterns.
Conversations you’ve been avoiding.
Therapy can help you reset.
Sullivan + Associates offers compassionate psychotherapy and neuropsychology services. Discover therapy for depression and anxiety tailored to your needs. Contact us for psychotherapy, assessments, workshops, and more.
04/02/2026
Stop chasing a 10/10. Research shows that a healthy, stable mood usually sits at a "kinda good" 7/10. If you’re constantly waiting for perfection, you might be missing the fact that you’re already doing great.
Our latest video breaks down the four scientific signs of life satisfaction and why learning to adapt to the things you can’t change is the ultimate hack for happiness. Give it a watch to see how you measure up on the satisfaction scale.
03/26/2026
Supporting a partner with PTSD can feel overwhelming, but small changes in how we show up can make a world of difference. 💙
In my latest video, I’m breaking down 3 practical ways to support a loved one dealing with hyperarousal, dissociation, and avoidance.
✨ Key Takeaways:
🔹 Give them space and notice when they might be dissociating.
🔹 Be mindful of loud noises or approaching from behind.
🔹 Respect their boundaries around triggers and "no-go" places.
Meeting your partner where they’re at is the best starting point for recovery. Let's ruin tomorrow by taking the power back from the past today.
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Contact The Practice
Send a message to Sullivan + Associates Clinical Psychology:
Our passion for helping others inspired us to open a small private practice in 2007.
With only a small yellow page ad + positive word-of-mouth, our little practice quickly grew, requiring us to relocate to a more prominent office building within a year.
Since that time, we have remained committed to Our Values, our passion for excellence + desire to help people with a warm, down to earth style.
Today, we are proud to serve the community of Thunder Bay + Northwestern Ontario with 30 team members who are committed to providing an exceptional client experience.
Ten years later, we have achieved our dream of creating a full-service psychology clinic to help Children, Teens + Adults to Live The Lives They Deserve.