Midtown Eye Care

Midtown Eye Care Positive, family-friendly, full-scope optometry clinic​ serving the Midtown Toronto Community.

Feature Friday: SOFIA frame by . Inspired by one of the most famous Italian actresses of the 70s Sofia Loren, the frame ...
01/09/2026

Feature Friday: SOFIA frame by .

Inspired by one of the most famous Italian actresses of the 70s Sofia Loren, the frame features a bold rounded lens shape, offering a charming look. The boldness reflects a timeless flavor, and the premium acetate is unique in the way that it is constructed. Cool and classic, Sofia is the perfect eyewear for those who always want to have a sophisticated look with a modern touch.

This frame has been worn (as a sunglass) by actress Philippine Leroy-Beaulieu as Sylvie in Netflix’s series EMILY IN PARIS.

Explore the new line of LGR sunglasses and ophthalmic frames by visiting Midtown Eye Care today!

We wrapped up the year with a holiday lunch at , celebrating the season with our Midtown Eye Care team. ✨Great food, lot...
12/20/2025

We wrapped up the year with a holiday lunch at , celebrating the season with our Midtown Eye Care team. ✨

Great food, lots of laughs, and a little extra joy with two of our tiniest team members joining us. We’re so grateful for this team and everything we accomplished together this year. Looking forward to an even bigger, more exciting 2026 ahead! 🎉

We wrapped up the year with a holiday lunch at , celebrating the season with our Midtown Eye Care team. ✨Great food, lot...
12/20/2025

We wrapped up the year with a holiday lunch at , celebrating the season with our Midtown Eye Care team. ✨

Great food, lots of laughs, and a little extra joy with two of our tiniest team members joining us. We’re so grateful for this team and everything we accomplished together this year, and excited for an even bigger, more exciting 2026 ahead!

11/27/2025

What an incredible day at our Black Friday Friends & Family Event!
Thank you to everyone who came out, tried on new frame styles, and helped make it such a successful event.

A huge thank you to Dan & Steve from for their expert frame styling, and to Tanis from for being our lens sponsor and generously providing the delicious food and refreshments.

We loved sharing new collections and helping you explore fresh frame styles from independent frame lines like , , , and . We hope to see you again at our next year’s Black Friday event! 🖤

We appreciate everyone who took the time to join us last Friday, for our first ever Multifocal Contact Lens Fitting Even...
11/24/2025

We appreciate everyone who took the time to join us last Friday, for our first ever Multifocal Contact Lens Fitting Event! Special thanks to our rep, Bruno who organized the event and helped make it a great success.

Patients had the opportunity to experience the new ULTRA® ONE DAY Multifocal Contact Lenses, an innovative daily lens recently launched in Canada. These lenses feature advanced anti–dry eye technology, excellent moisture retention, clear vision at all distances, and built-in UVA and UVB protection.

If you were unable to attend but are interested in learning whether these lenses are right for you, please contact our office to schedule a personalized contact lens fitting.

📞 (416) 266-7929
📧 info@midtowneyecare.ca

Our team recently participated in a Teamwork & Communication training courtesy of . The session emphasized understanding...
11/10/2025

Our team recently participated in a Teamwork & Communication training courtesy of . The session emphasized understanding different communication styles and fostering stronger teamwork to ensure we continue delivering the highest standard of care to our patients. It was both insightful and engaging as we gained valuable tools to strengthen collaboration while keeping the experience lighthearted and fun.

A sincere thank-you to our trainer, David Stone, for leading such an impactful session, and to for your continued dedication to independent optometry.

Feature FridayFrame Model: SKIING by Eyelet Eyewear combines smart engineering with thoughtful design to create frames t...
10/10/2025

Feature Friday
Frame Model: SKIING by

Eyelet Eyewear combines smart engineering with thoughtful design to create frames that are stable, durable, and comfortable. Crafted from high-quality Japanese titanium, these frames are built to keep up with every adventure of childhood.

October is also Children’s Vision Health Month in Canada. National data shows that 1 in 4 school-aged children have a vision problem that could affect their ability to read, learn, and play. Many of these issues go unnoticed because children often don’t realize their vision is impaired. Left undetected, vision problems can impact a child’s academic achievement, social confidence, and long-term eye health.

In Ontario, children and youth aged 0–19 are eligible for one OHIP-insured eye exam every 12 months, plus any necessary follow-up care.

Call or email us today to book your child’s visit!
📞 416-266-7929
📧 info@midtowneyecare.ca

Back-to-School Ready? Don’t forget your child’s eye exam! Why it matters:• Up to 80% of classroom learning is visual but...
08/26/2025

Back-to-School Ready? Don’t forget your child’s eye exam!

Why it matters:
• Up to 80% of classroom learning is visual but many vision issues go unnoticed.

• 1 in 4 school-age kids may have an undiagnosed vision problem.

Good vision supports reading, learning, and confidence in the classroom. In Ontario, annual eye exams for children and teens are covered by OHIP. Book an appointment today and give them the clear start they deserve.

📞 416-266-7929
📧 info@midtowneyecare.ca

We’re turning TWO, and we couldn’t have done it without you! 🎈 Join us for a full week of exciting events, exclusive tru...
04/28/2025

We’re turning TWO, and we couldn’t have done it without you! 🎈

Join us for a full week of exciting events, exclusive trunk shows, and amazing giveaways as we celebrate our 2nd Anniversary in style.

Anniversary Week Line-Up 🗓️:

Tuesday, May 6: & Trunk Show | 10AM–4PM

Wednesday May 7: Trunk Show | 10AM–4PM

Thursday May 8: Trunk Show | 10AM–3PM

Friday May 9: Dry Eye Info Session by .inmode | 10AM–12PM (by appointment only)

Bring a friend, try on the latest styles, learn about new dry eye solutions and
celebrate with us all week long 🎉

Thank you for being part of our journey.
We can’t wait to see you there!

Dr Karina Marcovitch | Dr Olena Moiseiykina
Dr Wendy Hatch | Dr Anna Yu

This past weekend, Dr. Marcovitch, Dr. Moiseiykina, Dr. Hatch, and Dr. Yu attended the Ontario Association of Optometris...
04/02/2025

This past weekend, Dr. Marcovitch, Dr. Moiseiykina, Dr. Hatch, and Dr. Yu attended the Ontario Association of Optometrists (OAO) Symposium & InfoMart. As proud OAO members, they spent the weekend learning from top speakers across North America, gaining valuable insights to enhance patient care.

Beyond continuing education, they also had the chance to connect with colleagues and industry partners, exchanging ideas and strengthening relationships within the profession. Midtown Eye Care remains committed to lifelong learning and advancing optometry in Ontario and Canada.

Midtown Eye Care is proud to have sponsored the Toronto Leaside Wildcats Intro to Hockey Program this season! From Septe...
03/27/2025

Midtown Eye Care is proud to have sponsored the Toronto Leaside Wildcats Intro to Hockey Program this season! From September 2024 to March 2025, we had the privilege of supporting an amazing group of girls (ages 7-14) who took on the challenge of learning hockey a little later than most—but with just as much passion and determination.

This program gave these young athletes the skills and confidence to hit the ice, mastering skating, puck-handling, passing, and shooting. Watching their progress over the season has been truly inspiring, and we can’t wait to see them continue in the House League next year!

Congratulations to all the players on an incredible season! 👏🎉

And a big shoutout to one of the players, Beatrix (and her parents) for providing the photos!

Feature Friday: MYSTIC frame in tortoise by (customized as ophthalmic). Designed for everything from casual wear to run...
12/27/2024

Feature Friday: MYSTIC frame in tortoise by (customized as ophthalmic).

Designed for everything from casual wear to running, these frames combine eco-friendly acetate, with a bold double-bridge square frame style. Featuring adjustable rubber nose pads and bent rubber temples to ensure a secure, all-day comfortable fit. Lightweight yet durable, the Mystic sunglasses are built to perform without compromising on modern style.

Explore the new Article One sunglasses and ophthalmic collection by visiting Midtown Eye Care today!

Address

1004-1867 Yonge Street
Toronto, ON
M4S1Y5

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 10am - 5pm
Thursday 9am - 5pm
Friday 9am - 4:30pm

Telephone

+14162667929

Website

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