The Joy Tribe Co.

The Joy Tribe Co. Self Discovery Coach
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✨helping you find confidence, clarity, self-trust and most of all JOY on your inner journey to discovering yourself.💗

11/25/2025

There’s a point in everyone’s life where we have a “WTF how did i get here?” moment and realize we’ve’ve been going through the motions of life… rather than living it.

Because somewhere between being the kid who chased inspiration for absolutely no reason and the adult who’s supposed to be “adulting,” we stopped letting ourselves imagine & explore.

✨We stopped feeling sparks let alone following them.
✨We stopped chasing the “hmm… what if?” and replaced it with “probably not”
✨We started choosing the safest “most socially accepted” path rather than the one that makes us feel alive.

But here’s what no one reminds us of👇

Life is full of adventure… it’s always been.
we’ve just never thought we were allowed to look for it.

Adventures are found in the small, unexpected places:
✨When something pulls your attention and you actually follow it.
✨When you meet someone who unlocks a new part of you.
✨When you face a personal “dragon” — fear, self-doubt, old patterns and you don’t run away screaming… you get curious.

This is the moment everything shifts:
You stop waiting for life to get exciting and start making it exciting again. Become someone who builds their own discoveries, who listens to their intuition, who lets wonder and magic back in.

If something in you is whispering,
“I want to live like that… I want to feel that again,” then this is your invitation and you’re in the right place

✨ Join my Inner Adventure list (link in bio).
Where I take you on a journey to learn how to feel & follow your sparks, face your dragons, and step back into the heroine of your own story — one small, brave discovery at a time.

You Ready?💃 Comment below if you’re game.

I can’t tell you how many times that I went on a date and thought:“Wait… this is the same person from that profile? Beca...
11/24/2025

I can’t tell you how many times that I went on a date and thought:

“Wait… this is the same person from that profile? Because wow, your profile does not showcase this.”

You’re not the problem.
Your profile is just underselling who you really are.💥

Because the apps can’t show the things that make you genuinely magnetic.

📵 Apps can’t feel your groundedness.
📵 Apps can’t sense your kindness or compassion for others.
📵 Apps can’t hear your voice or your hilariously dry humour.
📵 Apps can’t pick up how safe it feels to stand next to you.

Most people were never taught how to present themselves authentically on a digital app.
So you do what everyone else does — you showcase the most superficial parts of yourself.

🤦🏻 A few decent photos probably a gym selfie or one holding a fish.
🤦🏻 A generalized bio that somewhere includes "tacos" and "ask and find out"
🤦🏻 A dating profile that won’t get judged too hard.

And guess what?
Safe… fades in to the background. You deserve better.

But you know what doesn't?
Showing up in person.
You’re not blending.
❤️‍🔥 You’re courageously showing up — as a fully imperfect human.

Your presence, your energy, the way you listen, the way you hold yourself…
This is the stuff people who want to find a real relationship... find attractive.💜

And honestly, that’s exactly why I created Date on Purpose.
Because I’m tired of seeing good people being flattened into forgettable profiles.
I want people to meet that version of you — the one the apps completely MISS.

If you’ve ever thought, “If they could just meet me in person, it’d be different…”
👉 This is me telling you: you’re probably right.

Date on Purpose where — real people meet real people.
The ones who show up with courage, curiosity, and maybe a little vulnerability to be open to something different.

❄️ Join us at Date on Purpose on December 11th. TICKET LINK IN BIO. Don't wait - limited spots available!

❤️

Another December has rolled around. You’re swiping the same people with the same almost-plans.You tell yourself you’re “...
11/18/2025

Another December has rolled around. You’re swiping the same people with the same almost-plans.

You tell yourself you’re “busy.”
Busy with work. Busy with family. Busy with holiday plans.

But if you’re honest with yourself…
You’re not busy — you’re bracing.

🤝 Bracing for another season of being the single one at the table.
🤝 Bracing for the “So, seeing anyone?” questions.
🤝 Bracing for the quiet drive home where it’s just you, the empty seat next to you, and a brain that won’t shut up.

Here’s the truth you already know: nothing changes until you do.

Love isn’t a package arriving after a couple of swipes on the app.
It’s not in the half-hearted “we should grab a drink sometime” that never actually becomes a plan.

Love lives in the moments with other humans you can’t script:
The joke that makes you snort a little, you didn’t see coming.
The conversation that makes you curious to learn more.
The way your nervous system drops because, for once, you feel safe to be yourself.

But to get there, you have to do the uncomfortable thing:
✔️ You must take a risk and give real connection a shot.
✔️ Make the braver move.
✔️ Shut down the app that makes you feel like a piece of disposable garbage.

Put on clothes (yes, the good sweater you have in the back of the closet).
Go where the people with intention are.
Not to prove anything. Not to be someone else.
But just to be present and see what happens when you’re in a room full of humans who want what you want: something honest, something kind, something real.

The thing you’re hoping will “just happen”?
❄️ It doesn’t happen when you’re hibernating in your living room.
❄️ It doesn’t happen when you’re waiting for the algorithm to populate better matches.
❄️ It happens when you do.

✨ So stop swiping. Start connecting.
Your next chapter isn’t on an app — it’s here.

And if you’re ready to stop hoping for a miracle and start showing up for one?
Come find us at Date on Purpose: The Holiday Meet-Cute. 🎄

✍️ Everyone keeps talking about dating “standards,” non-negotiables, red & green flags and “must-haves.”But if we’re hon...
11/13/2025

✍️ Everyone keeps talking about dating “standards,” non-negotiables, red & green flags and “must-haves.”

But if we’re honest?

More than HALF of the things on those lists aren’t even yours.

They’re inherited from your younger self, the Disney movies you watched, your family, your ex, or the version of you who felt pressured to “have everything figured out by now.”

But those "checklists" might be the very thing keeping you from love.

So let me take some of that weight off your shoulders:

The only thing that should be on your relationship checklist this year is… ALIGNMENT.

✨ Not potential.
✨ Not spark or chemistry.
✨ Not the fantasy of what your partner or life should look like.
✨ Not the panic of timelines or what age you “should” be doing this all by.

Alignment asks different questions:

✨ Do I feel like myself with this person — or am I trying to be someone else?
✨ Do our values point in the same direction?
✨ Is this connection supporting who I’m becoming?
✨ Am I choosing them from calm & clarity — or from anxiety, fear, loneliness, or pressure?

Here's what I’ve learned firsthand👇

We don’t end up in painful relationships because we CHOOSE “wrong.”

We end up in them because we choose from the wrong PLACE.

From dopamine, from fantasy, from trauma thats feels like chemistry,
from stories about what we “should” want.

Dopamine gives you the spark.
But alignment? Gives you the life.

And if you DO want a relationship that actually lasts?

Don’t ask “Do they want me?” instead ask “Does this connection align with the life I’m choosing for myself? Do I feel curious and intrigued?” If so, keep going.

Everything else? That’s is just distraction from your truth.

If you choose alignment. Your future self will thank you, I promise.

Don't know where to start? Try Date on Purpose. https://www.facebook.com/events/720211363726221/permalink/720211370392887/

❤️

11/04/2025

Let’s call it. Dating in 2025 sucks. It’s a merry go round you can’t get off of. It can make even the most confident person feel like they’re disposable cup.

You scroll. You hope for better. You lower your bar. You tell yourself, Why even bother?

🤦‍♀️ Because the last “singles night” you went to felt like a like an awkward interview party with mediocre cocktails.
🤦‍♀️The apps have turned connection into a superficial game of “hot or not”.
🤦‍♀️ small cities/towns have given you the same ten faces and same red flags for YEARS.

What’s the next move?

That’s exactly why I built Date on Purpose—I launched our first event at on a very cold and rainy evening…the best part? Intentional people showed up. They made connections. And they left with a little more hope than they came with.

Here’s what they said:

✨“I almost didn’t go… I was so nervous. I pushed through and had an amazing time.”
✨“Welcoming and meaningful—a real change from the online grind of dating.”
✨ “It got me out of my comfort zone and gave me a different way to meet someone.”
✨ “Thank you for what you do… I’m glad I met _______.”

So, what does this mean for you? It’s proof that dating is not dead.

This event isn’t forcing anyone into sparks, but to give space for them to appear. It’s for the people who want to be seen—past the profile, past the clever bio, the witty first texts and into the human behind the curtain.

Now, I’m not going to lie coming to an event like this is a risk. I get it.

But that risk? Just might just change your life. Or at least make you realize that good people do exist.
That humans can show up on purpose.

And maybe—you’ll leave with a number that makes your stomach do that little weird flip you haven’t felt since you were sixteen. But in any case a really delicious cookie.

The next Date on Purpose is December 11th on Drouillard just in time for the holidays. Sign up to be on the guest list NOW! Link in Bio!

I’m going to be honest… this event goes beyond dating for me. I created this because I wanted to remind people what real...
10/29/2025

I’m going to be honest… this event goes beyond dating for me.

I created this because I wanted to remind people what real connection feels like.

Connection that doesn’t need to be filtered before being experienced. Connection that listens and actually SEES you. The real you not the one on Instagram.

Connection that makes us realize… oh wait. I’m not alone. There are people like me that want to experience life the way I do… on purpose.

We’ve been swiping and self-protecting for so long
That we’ve forgotten how good it feels to be human together.

That’s why I created Date on Purpose for intentional singles 30ish to 50ish who are looking to date like they mean it.

✨Not to force sparks or chemistry but to make SPACE for them to appear organically.
✨To be able to connect with people beyond empty & superficial conversation
✨To help good humans remember what it feels like to be curious and hopeful again.
✨To help good humans find other good humans.

Whether you’re looking for something serious or to deeply connect with a community of intentional people, either way… you won’t be disappointed.

Show up as you are. Stay for the connection, beverages, cookies and holiday spirit… ❄️

What you’ll leave with? More of yourself… and maybe a phone number.

Because the world doesn’t need more dating apps.

It needs more us.

🍪 Date on Purpose: Holiday Meet-Cute on Drouillard in Windsor.
📅 December 11th 2025 | 7pm – 9pm EST
👉Get on the guest list - https://www.eventbrite.ca/e/1902251327929?aff=oddtdtcreator

NOTE: if you are in the 30ish to 50ish range and would like to attend the event... Drop your email in the LINK IN BIO for the registration form to apply. We value vibes over age here. 👌

❤️

10/28/2025

Cuffing season can be sneaky when you’re single.�
You know the whisper… “Maybe I should give that person another chance because… well, they’re nice enough.” Trust me, I heard this more times than I can count.
�Before you know it, you’re halfway into something that feels… fine.�
But “fine” isn’t love.
“Fine” is a situationship covered in glitter & fake snow. �“Fine” is what we settle for when we’re afraid to spend the holidays alone.

BUT…�
What if connection didn’t have to be all or nothing?�What if there was a space to meet people who get it?
�♥️ People who are tired of ghosting, breadcrumbing and the same faces all tied in a holiday bow. �♥️ People who still believe in connection that feels real, grounded, and kind.
♥️Connection that feels HUMAN again.

✨Enter Date on Purpose: The Holiday Meet-Cute Edition on Thursday, December 11th from 7pm – 9pm at on Drouillard.

A cozy night out for self-aware singles (30ish to 50ish) who want to meet like-minded people without the small talk and are showing up for the same reasons you are.
�Here’s what to expect:
�🍷 One complimentary festive beverage (because we’re classy like that)
🍪One complimentary cookie of your choice
One holiday gift bag with a few goodies�💬 Curated conversation prompts that make you want to learn more about someone�🙌 Curated guest list of intentional singles because vibes and values matter here
🎟 Limited tickets available!

Because cuffing season doesn’t have to mean settling for whoever texts back first.
�It can mean showing up somewhere new, meeting people who see you, and remembering that connection can actually feel good again.

If you’re ready for something real, maybe a festive drink or two, some sweet treats, and the phone number of someone you had an emotionally intelligent conversation with…�
✨Grab your ticket, bring your curiosity, and come see what happens when you date on purpose. 👉LINK IN BIO!

10/27/2025

❄️ It’s that time of the year where the air’s gets colder and suddenly everyone wants to star in their very own holiday rom com with a cuddle buddy. 🍿

You guessed it - It’s cuffing season. ⛄️

The season where people start to crave connection. Where “looking for something serious,” translates to “I just don’t want to be alone watching Love Actually again.” 🙀

It’s not necessarily bad—it’s human. Trust me… I experienced it every year… 👋 The trick is knowing if you’re choosing connection for the right reasons (shared values, emotional resonance) or just to avoid being alone over the holidays.

🧣What if I told you there’s a place where you can find connection for all the right reasons AND feel like you’re living out your own Hallmark holiday movie? ✨

💗 Enter: Date on Purpose: The Holiday Meet Cute Edition — a holiday inspired evening of connection for singles 30ish to 50ish who still believe that REAL connection can last beyond January.

We’re rewriting cuffing season — and this time it’s intentional, worth your time and energy and smells like fresh cookies. 🍪🍪🍪 thanks to our friends

Come sip something cozy, laugh with people who actually want to show up, and maybe—just maybe—find the kind of spark that doesn’t melt when the snow does. ❄️

✨♥️JOIN US FOR DATE ON PURPOSE THURSDAY, DECEMBER 11th - More details coming soon!✨

🚨👉 Want to get on the waiting list? JOIN OUR MAILING LIST! https://linktr.ee/dateonpurpose.co

07/17/2025

After a 7-year relationship that ended in a 4-month marriage, I looked in the mirror and realized—I had no idea who the hell I was anymore.(Side note: I think I beat Kim Kardashian for shortest wedding.)🤪When the dust settled, one thing was clear:I couldn’t go back.To who I was.To what I pretended to want.To the version of me that was afraid to write her own story. So when Halloween rolled around that year, I didn’t want to play it cute.I wanted to feel strong. Capable.Like someone who could walk through fire and come out holding the map.So I dressed up as my fearless heroine—Lara Croft. Tomb Raider. ⚡️What I didn’t expect?That while holding two plastic holster guns—for the first time in what felt like forever—I actually felt like myself.🫣Not the version of me trying to be enough for everyone.🫣Not the people-pleasing, low-key-anxious, make-it-look-perfect version.But the version of me who could stand in the ruins of her old life and still choose to uncover something powerful beneath it.💥That costume cracked something open.It gave me back something I didn’t know I was allowed to feel:✨ Agency. Adventure. Joy. Power. ✨That was my moment. My inner heroine waking up. 💪And it’s the moment The Joy Tribe Co. was born—when I decided to help other women find their spark too.Because self-discovery doesn’t have to look like bath bombs and glitter affirmation cards.The real transformation?🥾 Sometimes it looks like dusting off your boots, staring your inner dragons dead in the face,and picking up the controller to your own life again. 🎮So if you’re done performing for the algorithm of life, ready to reclaim the wild, creative, magical version of you that’s been buried under a pile of “shoulds”…✨ You’re in the right place. And ohhh, your inner adventure is about to pop off. 🔥

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Ditch the damsel in distress, ignite fierce self-love, and have the confidence to become the heroine of your own love story.

My coaching approach is simple. When you commit to consistently taking care of your body, mind, and soul with compassion - finding love is gets a whole lot easier.

After my divorce, I was forced to feel my raw feelings of pain, anxiety, identity loss, and surrender to the uncertainty of life. This undoubtedly was and is the biggest, most terrifying risk I’ve ever taken. Unapologetically, let go of ideas, thoughts, and people I held so closely to truly move forward. The choices weren’t easy and in fact, most times felt pretty fu***ng impossible. The struggle was real and pain was imminent but I made a choice to show up for myself and keep moving through my journey. I’m grateful I did.

That's great, Erin but how did you get your s**t together?

Holding your s**t together is tough and adding the stress of consistency is even tougher.