CGL Communications, Toronto, ON (2025)

07/17/2025

Let it fly! Here's how to launch your disinformation-conquering superpower:

Ever thought of yourself as a dupe? Or maybe a superhero? You may be the former, but you could also easily transform into the latter. For instance, have you ever passed along info to friends or fam…

03/14/2025

3 Communication Tactics Every Canadian Can Use to Fight this War

With an economic war rapidly spreading worldwide, many Canadians are asking what we, personally, can do to fight back.

Adopting three communications tactics can be a powerful counterattack. Here’s what they are and how to use them.

With an economic war rapidly spreading worldwide, many Canadians are asking what we, personally, can do to fight back against US attacks. Adopting three communications tactics can be a powerful c…

01/27/2025

Are you struggling with questions about content creation and AI disclosure?

Read how best to disclose AI content to build trust with your audiences >

Are you struggling with questions about content creation and AI disclosure? In a recent PRNews article, author Nicole Shuman asks the question, “Since the launch of ChatGPT, OpenAI and other l…

05/28/2024

Ever have that confused, upsetting feeling when someone who has treated you badly claims they are the injured party and accuses you of being the culprit? “That’s not the way it happened. You’re imagining that.” “We didn’t do that. You’re trying to make us look bad.” “Don’t accuse me of being unethical. You are the one who is unethical.” If so, you may be a casualty of DARVO....

Ever have that confused, upsetting feeling when someone who has treated you badly claims they are the injured party and accuses you of being the culprit? “That’s not the way it happened. You’re ima…

01/09/2024

The last time you spent an hour with a business associate or a personal acquaintance, what new things did you learn about that person? And what new things did that person learn about you? Too often the answer to these questions is “nothing.” As the world digitizes, it’s becoming more challenging to establish and build personal and business relationships. While instant messaging, texting and collaboration tools and apps are proliferating, productive dialogue is dwindling....

The last time you spent an hour with a business associate or a personal acquaintance, what new things did you learn about that person? And what new things did that person learn about you? Too often…

05/18/2023

Do your target audiences trust your organization? Do your stakeholders have confidence in leadership? According to the new Confidence in Leaders Report by Environics Institute for Survey Research, the number of Canadians who have confidence in business leaders has declined substantially over the past 17 years, falling to 42% this year. This decline in confidence in business leaders is greater than that of government and political leaders....

Do your target audiences trust your organization? Do your stakeholders have confidence in leadership? According to the new Confidence in Leaders Report by Environics Institute for Survey Research, …

01/30/2023

If negative messages attract more attention than positive ones, how can we and our organizations compete with a steady stream of sensational negative news headlines to communicate constructively with our audiences?

If negative messages attract more attention than positive ones, how can we and our organizations compete with a steady stream of sensational negative news headlines to communicate constructively wi…

09/22/2022

It often seems that loud disagreements and major conflicts are more common these days than calm, productive discussions. The problem is, when we take the position, you’re wrong and I’m right, we don’t accomplish anything other than discord and alienation. We all lose. Whether tackling major work projects or regular tasks, if we want to achieve goals with other people – whose experiences, thinking and opinions are invariably different than our own – we need to find common ground....

It often seems that loud disagreements and major conflicts are more common these days than calm, productive discussions. The problem is, when we take the position, you’re wrong and I’m right, we do…

03/11/2022

During these fraught days of high-stakes communication, the Canadian Public Relations Society shares a timely reminder of the critical role of communications in democracy. With recent events demonstrating the fragility of democracy, in a recent communique to members, CPRS points out, “In Canada, democracy is still strong, but it is under attack. As citizens, all of us must be aware that through our personal conduct, we can either strengthen it or weaken it.”...

https://communicateeffectively.wordpress.com/2022/03/11/the-critical-role-of-communications-in-supporting-democracy/

During these fraught days of high-stakes communication, the Canadian Public Relations Society shares a timely reminder of the critical role of communications in democracy. With recent events demons…

01/26/2022

This blog post offers 3 suggestions for common missed communication courtesies.

https://communicateeffectively.wordpress.com/2022/01/26/a-little-communication-courtesy-yields-big-benefits/

“Hey –“ Who? Me? We’re so used to scrolling through social media feeds and mass emails that we can overlook one of the most important principles of business communication – courtesy. A pioneering c…

08/26/2021

Why We Need to Pay Attention to Get Attention

Attention, please!

In an environment of 24/7 social media and news, capturing the elusive attention of our target audiences is increasingly challenging for organizations.

Attention has become a scarce commodity....
https://communicateeffectively.wordpress.com/2021/08/26/to-get-attention-we-need-to-pay-attention/

Attention, please! In an environment of 24/7 social media and news, capturing the elusive attention of our target audiences is increasingly challenging for organizations. Attention has becom…

01/05/2021

There’s tough competition for organizations that are trying to provide audiences with meaningful, helpful content. False information spreads “farther, faster, deeper, and more broadly than the truth,” according to a 2018 study by MIT Sloane researchers. Getting honest information - delivered through blog posts, article, eBooks and other forms of content - to be heard by our audiences is becoming an increasingly difficult challenge....

https://communicateeffectively.wordpress.com/2021/01/05/can-your-content-pass-the-craap-test/

There’s tough competition for organizations that are trying to provide audiences with meaningful, helpful content. False information spreads “farther, faster, deeper, and more broadly than the trut…

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