Agnostic

06/07/2021

June is Pride month! Every year, the month of June commemorates and celebrates the LGBTQ+ community, their culture, and the struggles and barriers that members of the community have endured and continue to endure. Every year, we also see the ways that companies and brands capitalize on Pride month through campaigns, merch, and sandwiches (?).

This week, our corporate/tech intern, Patrice, asks when do corporations overstep the fine line between showing support for Pride month and exploiting the movement? Let us know what you think in the comments!

05/26/2021

As vaccination in the province is ramping up, a return to the office seems to be on the horizon. However, there are many mixed feelings about what this return might look like. In fact, a recent The Toronto Star article suggests that only 25 to 30 per cent of Toronto office workers will return to their desks in the first 60 days of reopening.

For this , our Account Executive, Natalia Ysambert asks, what are some of the biggest challenges companies will be facing as we prepare to head back into the office? Let us know what you think in the comments! 👇

05/20/2021

Just because we have to stay at home this long weekend, doesn't mean we can't enjoy some fresh air (and flowers) 🌷

Make plans to enjoy the sunshine and start growing your summer garden. Everything you need can be found at Metro Ontario garden centres, which are now open!

05/18/2021

Fresh air, hot nights, long weekends; a few of our favourite things. Make this long weekend one to remember with Go RVing Canada.

Stay tuned for some other suggestions for fun things to do this May 2-4!

05/13/2021

Remember when we told you we are a carbon-neutral agency? Well, we're proud to share that Turo recently announced it will offset 100% of its carbon emissions through a partnership with leading carbon offset developer, Bluesource.

This commitment will offset emissions based on an estimated total number of miles driven on Turo trips, as well as all emissions from its global office footprint. As the only carbon-neutral peer-to-peer car sharing marketplace, we're excited to see Turo pioneer this step in making the industry sustainable and further helping to fight climate change.

05/12/2021

Reality TV shows can feel like real life, but for BIPOC viewers, it can be impossible to relate if you're not seeing yourself or someone who resembles you on screen. We've seen networks promising more inclusive casting practices, with CBS announcing its goal of having a minimum of 50 per cent BIPOC cast members starting this year for shows like Big Brother and Love Island.

This week, our in-house entertainment expert Summer Candice shared that Tychon Carter-Newman made history as Big Brother Canada's first Black winner, and while there have been some strides to work toward diversity in the entertainment industry, there is still much to do. How would you like to see your favourite reality TV shows become more inclusive?

05/10/2021

Did you know that our team has nearly doubled in size over the last year? With many of our new teammates starting remotely, we asked them what advice they have for anyone with virtual first day jitters. Read our tips for starting a new job remotely here: https://www.thinkagnostic.com/blog/five-tips-starting-remote-job

Starting a new job remotely might lack that same luster than in-person would, especially when your whole team is spread across the province (or beyond!). We’ve made a list of tips to help those starting a new team, without being able to meet or work in-person.

05/07/2021

Self-described as your classic Capricorn, Kate Nishida is a Senior Manager on the consumer team. No two days are the same in communications (IYKYK), but Kate finds the rush of anticipating what's next to be exciting and what "keeps her young".

Having lived in Thailand for a year, Kate has lots of stories to share, especially about her time staying at a silent retreat in Bali (!!). Despite her many travels, she agrees that the best part about working at Agnostic is "100% the team" (anyone else seeing a pattern here? ). Fun fact: Kate was a child star, so to speak, appearing on two YTV shows (including Ghost Trackers!)

05/03/2021

April’s showers may bring May flowers, but April’s news is what got us through yet another pandemic month. From hopeful vaccine updates to devilish shoes, April is sure to be a month we won’t forget. We’ve recapped some of the bigger news in this month's digital time capsule! Read more here: https://www.thinkagnostic.com/blog/april-digital-time-capsule

April’s showers may bring May flowers, but April’s news is what got us through yet another pandemic month. From hopeful vaccine updates to devilish shoes, April is sure to be a month we won’t forget. We’ve recapped some of the bigger news from the month below!

04/30/2021

Our Account Manager, Summer Martin, is energetic, eclectic and effervescent. She loves seeing a 30-minute brainstorm turn into an award-winning campaign and appreciates that no idea is too big or too small in this industry. She also doesn't mind that working in PR gave her the opportunity to meet her idol, Alanis Morrisette.

To Summer, working at Agnostic means working with the best communication professionals in the industry (which means a lot coming from her, she's lived around the world!). She's constantly inspired by the people on our team, despite only meeting most of us through a screen. When she's not trying to turn off the mute button on Zoom, you can find Summer leading our team tarot readings and sending us good vibes.

04/30/2021

While we wish we could have celebrated together in person, we had an absolute BALL celebrating our 2nd anniversary with a night of trivia hosted by Selena Vyle and tasty treats from Taste Supply Co.! Here's to two years!

04/26/2021

Have you heard?! Harvey’s has partnered with to plant 25,000 trees in Canada by the end of 2021.🌲 For every meal purchased from now until June 16, Harvey’s that a portion of proceeds will go towards tree planting initiatives.

Head over to their channels to find out how you could win 1 of 500 "Thanks" burgers! One lucky person will also win the grand prize of having the Harvey’s RV visit them and host a backyard BBQ!

04/26/2021

Last night’s Oscars were the most boring in the show’s history (source: Caroline Stelmach) and doesn’t bode well for the ratings freefall afflicting award shows, but there were some interesting takeaways to come out of the show beyond the gold-plated statues. From the event going totally maskless (except for commercial breaks?!) or the ads pushing post-pandemic experiences, it’s clear that brands are already thinking about life “after” the pandemic, and how to prolong – or rediscover – their relevance with consumers.

This week, our Account Manager Caroline Stelmach asks, is this a sign of a larger cultural relevance issue for awards shows? And how will brands need to rethink their engagement with these marquee events?

Let us know what you think! 👇

04/23/2021

We're !

We're looking for someone with 8+ years of experience to join the team as our VP Health. If you're growth-oriented, self-motivated, great with clients, passionate about the healthcare industry, and excited by the opportunity to opportunity to carve your own path, drop a line to hello[at]thinkagnostic.com with your resume and cover letter. Can't wait to meet you!

https://www.thinkagnostic.com/blog/2021/4/23/were-hiring-vp-health

04/22/2021

This , we're reflecting on what it means to be better thinkers, not just for our clients, but for our environment.

We are proud to be an entirely carbon-neutral agency. Being carbon neutral means that as an agency, we emit the same amount of carbon dioxide into the atmosphere that we offset by some other means, in our case, through annual audits and the purchasing of offsets sourced from the Nature Conservancy of Canada / Conservation de la nature Canada Darkwoods Forest Carbon Project initiative, a project with Verra Carbon Standard certification.

Read more about what the Nature Conservancy of Canada does here: https://www.natureconservancy.ca/en/

04/21/2021

Meet Samantha Campana, a Senior Director on our corporate team and our newest hire! Working in the tech space, Sam loves learning about new innovations, technological advancements, and industry transformations. To her, it makes the work all the more interesting!

As a lifelong-student/action-oriented food lover, Sam once took a 6-month backpacking trip in Asia with her best friend. The trip taught her a lot about herself and a corner of the world very different from the one she grew up in. The next thing she's learning is how to be a dog parent! We're just as excited as she is to meet her Bernedoodle puppy this summer. 🐶

04/20/2021

Just in time for 4/20, Truss Beverage Co. released SIX new products to their delicious lineup of cannabis-infused beverages last week.

This new round of innovation was inspired both by consumer feedback from Truss' community, and insights gathered from the broader beverage sector. The result? Tasty bevvies that pair nicely with just about any occasion.

Sip responsibly. Must be legal age.

04/20/2021

Every , we see new promises and commitments from brands around the world to do better by mother nature and take action against climate change. Despite these commitments, brands are often criticized for window dressing—putting in place programs that look good on paper but don’t actually make a meaningful impact to address the climate crisis.

As the climate crisis rages on, our Senior Account Executive, Sam Pinto asks: how can brands be held accountable as they take action against climate change? We think that if you're committing to making meaningful changes to protect our environment, there’s no better time to act than now.