
05/09/2025
Forget the test kitchen—TikTok might be your brand’s next R&D lab. In our mid-year check-in on our (FREE!) 2025 Nourish Trend Report, we’re updating three of our fast-moving trends that are shaking up the Food & Beverage landscape: the rise of GLP-1 drugs and their impact on eating habits, the increased demand for enhanced—and tastier—hydration, and how the longevity movement is reshaping everything from our grocery lists to our pets’ diets.
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