Active Aging Week

09/09/2025

Last year, 5,000 organizations took part in over 20,000 Active Aging Week events across 14 countries, generating more than 1.7 billion media impressions. To enhance your media and social media presence during Active Aging Week, consider attending the upcoming webinar:

Webinar: Maximizing your Active Aging Week initiatives: Media and social media strategies.

Sponsored by Humana Abbott LeadingAge

Presenter's: Colin Milner, Angela Dean, and Sarah Clevenger
Date: September 16, 2025
Time: 9:00 am PT, 11:00 am CT, Noon ET
Length: 60 minutes

Description:

Active Aging Week celebrates the contributions and spirit of older adults and shines a spotlight on your organization’s wellness initiatives—but are you maximizing your reach and impact? Join Colin Milner, Angela Dean, and Sarah Clevenger, for this essential campaign webinar. Together, they’ll guide you through strategies to amplify your Active Aging Week initiatives across media and social media channels. Learn how to craft your story, identify the right audience, and maintain momentum before, during, and after the campaign. It’s never too late to gain exposure and make an impact.

Learning objectives:

By the end of this webinar, participants will be able to:

--Craft and communicate your story: Define your key messages, target audiences, and the most effective methods to share your story.

--Plan for maximum exposure: Implement strategies to engage media and social media before, during, and after Active Aging Week.

--Measure and sustain impact: Extend the reach and influence of your initiatives beyond the week to ensure lasting engagement.

Register now https://us02web.zoom.us/webinar/register/WN_cpLz-1o-TweoQbCL1GH9ZA #/registration

Speaker biographies:

Angela Dean – Brand Strategy Principal at Humana, Angela leads initiatives that celebrate healthy aging and community wellness. She is a recognized leader in health promotion and media engagement strategies for older adults.

Sarah Clevenger – Corporate Communications Director at Humana, Sarah is a seasoned communications leader with 20 years of experience in the digital and social media space. She brings a strategic and creative approach to corporate reputation, executive visibility, and content strategy—all grounded in data-driven insights and performance.

Colin Milner – CEO of ICAA, Colin has spent decades helping senior living communities and wellness professionals create engaging programs that promote active aging. He brings deep expertise in strategy, media engagement, and community impact.

09/09/2025

Exciting news in the world of fitness technology! A recent report by Verified Market Research® forecasts significant growth for the Global Fitness Tracker Market. The market, valued at USD 52.29 Billion in 2024, is set to soar to USD 189.98 Billion by 2032, representing a remarkable Compound Annual Growth Rate (CAGR) of 17.50% over the period. Stay tuned for the latest advancements shaping the fitness tracker industry!

Read more https://finance.yahoo.com/news/fitness-tracker-market-expected-generate-141500409.html

07/21/2025

EXCITING NEWS! LeadingAge partners with ICAA for Active Aging Week 2025.

The International Council on Active Aging® (ICAA) is pleased to announce a new partnership with LeadingAge, the Washington D.C.-based association representing over 5,400 nonprofit and mission-driven providers of aging services.

The two organizations will collaborate on Active Aging Week 2025 (Presented by Humana) to broaden the event’s reach across the United States and promote healthy, engaged aging in more communities.

Now in its 22nd year, Active Aging Week is a worldwide initiative that honors the spirit and contributions of older adults while encouraging active lifestyles and changing perceptions of aging. In 2024, over 5,000 organizations across 14 countries hosted more than 20,000 events, engaging over one million participants—a clear reflection of the movement’s expanding influence.

Tapping the enthusiasm of residents at its thousands of member organizations nationwide, LeadingAge will help drive even greater participation in 2025. “Active Aging Week is more than just a celebration; it’s a movement that redefines aging and showcases the vital role older adults play in our communities,” said Colin Milner, CEO and Founder of ICAA. “We’re thrilled to welcome LeadingAge as a partner. Their commitment to innovation and support for older adults, wherever they call home, aligns perfectly with our mission to promote wellness and purpose at every age.”

“We value the contributions of older adults and strive to expand possibilities for aging,” said Katie Smith Sloan, President and CEO of LeadingAge. “Active Aging Week reflects that mission by fostering connection, well-being, and joy in aging. We’re proud to stand with ICAA in championing older adults and helping to build inclusive, positive communities.”

Active Aging Week 2025, presented by Humana, will take place October 6 – October 12, with events hosted in a wide range of settings, from senior living communities and wellness centers to libraries, YMCAs, fitness clubs, and city parks. Activities may include health fairs, fitness classes, cultural events, intergenerational programs, and community service projects, each designed to bring people of all ages together in celebration of aging well.

Active Aging Week invites everyone to celebrate aging, embrace wellness, and recognize the vibrant contributions of older adults in our world.

Learn more about Active Aging Week at www.activeagingweek.com

LeadingAge International Council on Active Aging

05/19/2025

Last year, over ONE MILLION individuals across 13 countries actively participated in Active Aging Week. This presents an exciting opportunity for you to engage in the upcoming 2025 event.

Don't miss tomorrow's webinar titled "Learn how to maximize your Active Aging Week experience," featuring Angela Dean, Brand Strategy Principal at Humana, and Colin Milner, CEO/Founder of the International Council on Active Aging.

Details:

📅 Date: May 20, 2025

🕘 Time: 9:00am PT, 11:00am CT, Noon ET

⏳ Duration: 45 minutes

To register for the webinar, simply click here: https://us02web.zoom.us/webinar/register/WN_iRlpZ0_6SrGEm-y-Iva0ZA #/registration

Active Aging Week, a collaborative effort by Humana and the International Council on Active Aging®, aims to challenge aging stereotypes and highlight the valuable contributions of older adults. As a host site, you can access a range of tools for event planning and participant engagement, including articles, podcasts, and videos, all designed to align with the Seven Dimensions of Wellness.

For more on Active Aging Week visit www.activeagingweek.com

International Council on Active Aging Humana

Initiated in 2003 by the International Council on Active AgingR, Active Aging Week is a weeklong campaign that celebrates the positivity of aging and active living.

11/10/2024

The International Council on Active Aging (ICA) marks Active Aging Week September 30-October 6.

The aim is to celebrate the contributions of older adults and promote healthy physical and mental activities that combat the negative effects of aging and help bring joy and meaning to older peoples' lives.
As human beings are living longer, this is more important than ever.

Read this excellent article on our website: "Are we ready for a world of centenarians?"
https://t.ly/mNXte

11/10/2024

11/01/2024

Active Ageing Week is all about YOU. 🏃‍♀️🧘‍♂️💃 It’s time to celebrate how staying active keeps you feeling strong, energized, and connected. What’s your favorite way to keep moving? Share your tips in the comments!

11/01/2024

🌟💪 Wyomissing marketing and fitness teams hit the road for Active Aging Week, bringing exercise and wellness education to 79 wonderful seniors at St. Ignatius Senior Group! 🎉

Thank you for having us once again—we always cherish our time with you! Here’s to staying active and healthy together! ❤️✨

11/01/2024

👩‍🦳👨‍🦳🏃‍♀️🏊‍♀️🚴‍♀️ The week surrounding International Day of Older Persons, today, October 1, is Active Aging Week.

For an entire week, we celebrate aging and promote the benefits of a healthy lifestyle as we get older. The goal is to give older adults the means to experience wellness activities and exercise in a safe, friendly, and fun atmosphere.

Older people who actively focus on a healthy, vibrant lifestyle are those who avoid the dangers of sedentary aging.

Below are six reasons to stay active as you age:

~Every 29 minutes an older adult dies from a fall.
~Strength and balance training programs can reduce falls by 40 percent.
~Half of those 65+ who have fallen will fall again within the next 12 months.
~About 1,800 falls in older adults result in death.
~One-fourth of older people who have a hip fracture from a fall die within six months of the injury.
~9,500 deaths in older adults each year are correlated with a fall.

Get out and get active to lead a long, healthy life!

11/01/2024

🎉 Active Aging Week 2024 at The Forum! 🎉
What an amazing week we’ve had celebrating Active Aging Week! We kicked things off with inspiring presentations from a gerontologist, one of our very own resident cancer survivors, and fitness trainers who kept us motivated. The energy kept building with a powerful taiko drumming demonstration that had many of our residents joining in!
We also introduced exciting new activities like laughter yoga—bringing smiles, movement, and joy to everyone involved. It's been a fantastic celebration of health, wellness, and active living here at The Forum!