05/01/2026
This week at the ICAA Culinary, Nutrition and Hospitality Think Tank, an innovative idea emerged: a Senior Living at a mall or event. This concept serves as a strategic tool for repositioning senior living. Instead of reshaping perceptions through traditional messaging, it offers a live, immersive experience that invites engagement in an unexpected manner.
Food acts as the entry point—universally understood, emotionally resonant, and immediately tangible. This approach bypasses the assumptions that often define senior living, establishing a fresh reference point grounded in quality, connection, and relevance.
What do you think of this idea? Have you tried it?
Thank you to our sponsors Sysco, CCL Hospitality Group NEXDINE Hospitality
Our next Think Tank is scheduled for November. If you are interested in attending or becoming a sponsor, please direct message me. Participation is open to multi-location operators of senior living and active adult communities, specifically targeting CEOs, COOs, Presidents, Owners, VPs, National Directors, or those in charge of culinary service across all communities.
https://www.linkedin.com/pulse/reframing-senior-livingone-bite-time-colin-milner-1jtpe/?trackingId=mK3pQGwxTem9IvkkiZlX8w%3D%3D