01/27/2026
Your future clients aren't scrolling thinking "wow, I really hope someone uses fascial work, cupping and a ceremonial drum circle on my upper traps!"
They're thinking:
My neck hurts
My headaches are back
I'm stressed and I can't turn my brain off
Clients don't buy your toolbox, they buy the problem you solve.
Instead of marketing what you do, market what changes for them:
šLess jaw tension and fewer tension headaches
šShoulders that aren't earrings
š Low back pain relief that sticks between sessions
š Nervous system downshift so they can sleep, focus, and breathe again.
Your content should answer one question:
"Is this the person who can help with what I'm dealing with?"