11/04/2025
My business went into debt.
Basing your rates on what other people are charging doesn't take into account what YOU need to thrive.
You need to base your numbers on DATA. How much do you need to pay yourself each month? How much do you need to put back into your business for things like rent, supplies, etc.? How much do you need to put away to make sure you have money to pay yourself when you are sick or need to take vacation?
All these things need to be taken into account when you're setting your rates. The massage clinic down the street isn't paying your bills, so why should you let them set your rates?