Erdmann Design

Erdmann Design Human Centered Design and Corporate Branding

Erdmann Design ist eine kompakte Struktur mit einem breiten Angebotsspektrum mit Schwerpunkt Medical Design, Human Centered Design und Corporate Branding. Unser Team umfasst vier Designer mit Spezialausbildungen, die in einem ausgedehnten Netzwerk mit international kompetenten Entwicklungspartnern zusammenarbeiten: Von der Idee bis zum fertigen Prototyp.

PN Update: PART III – An HCD process for life sciences design: Through innovation to brand value In a series of inspirin...
01/05/2025

PN Update: PART III – An HCD process for life sciences design: Through innovation to brand value In a series of inspiring TED Talks between 2009 and 2012, Tim Brown, Don Norman, Gerhard Beckau and David Kelley variously illustrated HCD’s potential for profound changes in product development, promoting the genuine innovation that McKinsey has identified as the principal driver of corporate growth and market success. Further, the […]

The post PART III – An HCD process for life sciences design appeared first on Pharmaceutical Networking.

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PN Update: PART II – HCD as a new design approach: Human Centered Design is an umbrella term for user-oriented design an...
23/04/2025

PN Update: PART II – HCD as a new design approach: Human Centered Design is an umbrella term for user-oriented design and product development processes. HCD derives its fundamental principles from the sociological work of Swiss design theorist Lucius Burckhardt, who focused on personal experience of living amid architecture to formulate his proposal that “Design is invisible”. For HCD designers, this means that design is not […]

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PN Update: HCD Part I – The evolution of Human Centered Design: Human Centered Design (HCD) is the key ethos that drives...
16/04/2025

PN Update: HCD Part I – The evolution of Human Centered Design: Human Centered Design (HCD) is the key ethos that drives Erdmann Solutions in its mission to create sustainable market-friendly platforms for national and international enterprises, with emphasis on medtech and healthcare. The Erdmann Solutions team sees HCD as a principal means of fostering genuinely innovative solutions that strengthen brand value and create meaningful design milestones […]

The post HCD Part I – The evolution of Human Centered Design appeared first on Pharmaceutical Networking.

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PN Update: Product Circularity – A Roadmap to Implementation: Our first article identified the considerable implications...
25/03/2025

PN Update: Product Circularity – A Roadmap to Implementation: Our first article identified the considerable implications and potential benefits of the Circular Economy model for pharma and medical device industries in greater business sustainability and improved efficiencies: the case for ‘Why Go Circular.’ In the second, we identified the substantial obstacles and challenges in the way: the case for ‘Why Not.’ Since the arguments […]

The post Product Circularity – A Roadmap to Implementation appeared first on Pharmaceutical Networking.

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PN Update: Product Circularity – Confronting the Challenges: In our first article on the Circular Economy model for phar...
19/03/2025

PN Update: Product Circularity – Confronting the Challenges: In our first article on the Circular Economy model for pharma and medical device industries, we examined its considerable implications and potential benefits in circular economy. We saw how the overall business case is strong for adopting the circular paradigm to leverage the ‘3 Rs’ of reuse, recycling and reducing material consumption as the way […]

The post Product Circularity – Confronting the Challenges appeared first on Pharmaceutical Networking.

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PN Update: Embracing the Circular Model in Pharma and Medtech: The pharmaceutical and medical device industries are show...
10/03/2025

PN Update: Embracing the Circular Model in Pharma and Medtech: The pharmaceutical and medical device industries are showing increased interest in Circular Economy concepts as paths to greater sustainability. This series of three articles summarizes Erdmann Solutions’ experiences in this field with the design of take-back programs and reusable devices, along with the design consultancy’s assessment of what the future may hold. In this initial […]

The post Embracing the Circular Model in Pharma and Medtech appeared first on Pharmaceutical Networking.

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PN Update: Dental Design for Mininavident – A Navigated Eye: Erdmann Design works across a broad range of industries and...
08/10/2024

PN Update: Dental Design for Mininavident – A Navigated Eye: Erdmann Design works across a broad range of industries and sectors with particular strength and expertise in Human Centered Design for Pharma, Healthcare, Life Sciences and MedTech. Erdmann has a portfolio of successful projects. Take a look at how the forward-looking product of the young company Mininavident supported by Erdmann Design has received several awards […]

The post Dental Design for Mininavident – A Navigated Eye appeared first on Pharmaceutical Networking.

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26/07/2024

PN Update: Erdmann Solutions deepens sustainability collaboration with Stanford University: Neuhausen, Switzerland: – Award-winning design and engineering agency Erdmann Solutions (ES) has entered a formal collaboration with Stanford University, California to develop innovative medical technologies focused on sustainability. This collaboration will pool the expertise of a European group with business background and an American group with engineering focus in a joint problem-solving exercise. This will […]

The post Erdmann Solutions deepens sustainability collaboration with Stanford University appeared first on Pharmaceutical Networking.

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PN Update: Erdmann Solutions – Human Centered Design for Pharma: Erdmann Solutions is a champion of Human-Centered Desig...
26/06/2024

PN Update: Erdmann Solutions – Human Centered Design for Pharma: Erdmann Solutions is a champion of Human-Centered Design (HCD) concepts that have been successfully applied across the pharma and life sciences industries to create successful and award-winning design solutions and product success. These concepts have been particularly useful in the development of Medtech devices where key success factors are usability, patient experience, and practitioner acceptance. […]

The post Erdmann Solutions – Human Centered Design for Pharma appeared first on Pharmaceutical Networking.

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PN Update: Erdmann Solutions helps Sophi go global with Rayner: Neuhausen, Switzerland: – Award-winning design and engin...
16/05/2024

PN Update: Erdmann Solutions helps Sophi go global with Rayner: Neuhausen, Switzerland: – Award-winning design and engineering agency Erdmann Solutions has played an influential role in the scaling up of the Swiss Ophthalmology Innovation (Sophi) phaco-surgical concept into a globally marketed solution. The Erdmann Solutions design team used Human Centered Design (HCD) methodology to help shape the initial Sophi concept for a safe, simple, and […]

The post Erdmann Solutions helps Sophi go global with Rayner appeared first on Pharmaceutical Networking.

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PN Update: Erdmann Solutions reports to Circulab on progress with JnJ circular economy initiative: Neuhausen, Switzerlan...
27/03/2024

PN Update: Erdmann Solutions reports to Circulab on progress with JnJ circular economy initiative: Neuhausen, Switzerland: – Award-winning design and engineering agency Erdmann Solutions has presented highlights of its pioneering work with Johnson & Johnson (JnJ) subsidiary Janssen to develop circular economy (CE) concepts. Erdmann presented Its interim results on the ‘in progress’ Janssen CarePath Safe Returns® project to the international CE community dedicated to advancing sustainability through circular […]

The post Erdmann Solutions reports to Circulab on progress with JnJ circular economy initiative appeared first on Pharmaceutical Networking.

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PN Update: New Erdmann Solutions website shows power of innovative thinking: Neuhausen, Switzerland: – Award-winning des...
08/02/2024

PN Update: New Erdmann Solutions website shows power of innovative thinking: Neuhausen, Switzerland: – Award-winning design agency Erdmann Solutions has rolled out a redesigned website that shows how its innovative solutions can make the crucial differences needed for market success. The new by Erdmann Solutions designed website, which went live in early January 2024, is available in German and English language and places the emphasis on […]

The post New Erdmann Solutions website shows power of innovative thinking appeared first on Pharmaceutical Networking.

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