Story behind the brand name “BAWA-G”:
The brand name is derived from one of the most peaceful ancient religion “Zoroastrianism”. Currently at a brink of extinction, this religion has less than 200,000 adherents and the population is steadily declining. Persian Zoroastrian descendants who migrated to India between the 8th and 10th century CE, are also known as Parsis. A very commonly known nickname given to a Parsi male in India is “BAWA”.
“Ji” in India means “Respect” and is therefore, added at the end of a name as an honor. We replaced the “Ji” with a “G” which still sounds similar but has a twist where the “G” in the brand name stands for “Gear”. That is how the brand was named “BAWA-G”. Why “CONCEPTUALIZED IN SWITZERLAND”? BAWA-G is based in Zurich – Switzerland. There are lot of factors that are taken into consideration: required craftsmanship, skills & creativity, machinery & other infrastructure, conditions, production costs, final price affordability etc. The entire creative process before a product is manufactured, right from the time an idea is conceived and given shape happens here in Switzerland. The product may get manufactured anywhere in today’s global world but it’s those brilliant concepts which become reality into quality products. Therefore; the brand BAWA-G is “CONCEPTUALIZED IN SWITZERLAND”. Why choose BAWA-G? BAWA-G is not for “COMMERCE” but for “CREATIVITY”. We do not mass produce like other fashion giants, so everything we sell is limited edition and exclusive. Buying a BAWA-G product, you not only support us to grow but also the skilled artisans who earn their livelihood by making our products. Each sale simply motivates us to bring out better products and work harder to maintain your trust, love and support.
