23/02/2026
At Amcor, our values shape our daily decisions💡, especially our focus on putting customers first. Lara Alemany joined us in 2022 with over ten years of experience in B2C brand marketing. Since the start of her career, she has followed one key principle: “Always start with the customer.”
As a product line director, wellness & beauty for Amcor Rigid Packaging Solutions International, this means more than just providing a packaging solution. Before launching something new, Lara and her teams make sure concepts are tested and validated 🎯with end consumers. She looks at usability, shelf impact, how people prefer our products compared to others and overall likeability. This approach not only helps our launches succeed, but also gives our teams better insights, more credibility and stronger partnerships with customers.
Because when we truly put customers at the center, we elevate customers and grow together🫶.
How do you show customer commitment in your role?
Learn more about our culture here: https://www.amcor.com/about/overview/culture
