25/02/2025
New work from our agency: the 360° campaign for České dráhy “We love trains. Fall in love with them too!” is launching, the hero of which is the most modern train on Czech railways – the ComfortJet. Our goal was to bring ČD closer to those who don’t travel by train regularly, and to show them that it can be a truly comfortable and inspiring experience.
“Once a ‘non-traveler’ takes a train ride, they’ll find something to love about it, whether it’s the view from a window, the comfort, or perhaps the peace of mind,” says our Chief Creative Officer Klára Palmer.
Together with a talented team including director Luboš Rezler, we created a strong visual style, composed a catchy song “Jedu jedu vlakem” with Oliver Fillner, and with this modern concept gave the ČD brand a fresh perspective.
We thank České dráhy for their trust and excellent cooperation!
