
06/08/2025
Thank you Tom for your clarity and experience. I agree, it is an exciting time to be a creator who’s aim is to add value and be an example of that value 🙏🌸
Everyone's panicking about AI killing info products. After helping 1,400+ founders navigate AI, here's the brutal truth:
AI doesn't make expertise worthless.
It makes fake expertise obvious.
Everyone has wrenches.
Not everyone can build a sports car.
AI amplifies what you already know.
If you know nothing unique, AI amplifies nothing.
If you solve real problems, AI helps you solve them faster.
But you still need to solve the actual problem.
AI is just a tool. The question is: what can you build with it?
Here’s how you can win when everyone has access to the same tools:
1. Signal > Speed
Fast content isn't the edge. Proof is. → Track what converts. Fix what leaks. Show what works.
2. Framework > Facts
AI gives answers. You sell understanding. → Teach people how to think, not just what to do.
3. Proof > Personality
Trust beats charisma. → Testimonials, ROI, case studies, every step earns belief.
4. Curation > Creation
Everyone's making noise. Be the one with clarity. → Pick one problem. One POV. One promise.
5. Leverage > Labor
AI is the tool. You are the system. → Use AI to move faster — not to replace the work only you can do.
AI didn't kill info products. It killed lazy ones.
The question isn't whether AI will disrupt info products. It's whether you'll be disrupted or be the disruptor.
Come to my free AI masterclass where I'll show you how to use ChatGPT to test and validate your business idea in 3 days.
https://buff.ly/cSNFPsL