Musheez

18/11/2025

Looking forward to meeting old faces and new in Sweden this week. Visit us at the Nordic Organic Expo
https://www.nordicorganicexpo.com/products/musheez-puremushroom-extracts/

24/10/2025

MUSHEEZ® PureMushroom™ organic extract capsules will be launched at the Nordic Organic Expo.
Meet us there on the Organic Estonia G37 stand.
Register here for your free ticket to Nordic Organic Food Fair & The Good Food Fair.
These new capsules are EU Certified Organic and contain our very special PureMushroom™ organic extract powders.
A real upgrade in quality with only a minor price difference compared to the current range.
https://register.visitcloud.com/survey/1k6g45no2ia0r?actioncode=NTWO000124NTA&partner-contact=11djdcuro4qu9&verifier=POGM3btADLHPW4Z7YTuAk0UIWSs

17/10/2025

From Baseline to Breakthrough: The Role of β-Glucans in Next-Generation Mushroom Extracts

We were planning to write a report but ran out of time so a blog post will have to suffice.

A report published recently by KÄÄPÄ Biotech, one of the key European players in our fledgling industry, argues that the functional mushroom industry has leaned (too) heavily on β-glucan content as a universal quality metric, and calls for a “scientific reset”. They urge that species-specific bioactives (such as triterpenes, hericenones, cordycepin, etc.) deserve equal or greater emphasis.

We agree and dig deeper...

Enjoy.

Mushroom extracts are surging in popularity across functional food, nutraceuticals, and wellness. Old news already. Yet as the industry matures, so must our metrics of quality. A report published recently by KÄÄPÄ Biotech, one of the key European players in our fledgling industry, argues that the...

10/10/2025

We love AI at MUSHEEZ but how we use it matters.
It must be used responsibly and transparently for positive outcomes.
So we have created a responsible usage policy.
Feel free to use this as in inspiration for your own responsible AI policy.

Check it out.

We love RESPONSIBLE AI usage Created 10 October 2025 At Musheez, we believe technology should make work smarter, not replace the people doing it.We use artificial intelligence (AI) tools in our day-to-day work to help with research, writing, design, and communication — much like using any modern d...

09/10/2025

As we are growing fast, we are hiring in Estonia. Not remote work.

02/09/2025

We have been in the news a fair amount in recent months.
Here are some links if you missed the articles.

30/08/2025

Will you be at the All Things Fungi Festival in the UK on Saturday September 13th?

I will.

If you are an exisiting MUSHEEZ client, partner or want to discuss potential collaboration then lets meet up for a quick chat.

Please DM me.

I am only there on the Saturday.

The 2025 All Things Fungi Festival lineup is here: fungi experts, artists, live performances, and immersive nature experiences.

26/08/2025

Is Reishi still the ‘Queen of Mushrooms’ in the eyes of the consumer?

Reishi has long held a dominant position in the medicinal mushroom market, but with younger consumers seeking immediate effects that the variety cannot offer, will it be able to continue its popular trajectory?

I gave my views to the media. Enjoy.

Reishi, long hailed as the ‘Queen of Mushrooms,’ faces growing competition from fast-acting functional mushrooms like Lion’s Mane and Cordyceps. As younger consumers seek immediate wellness benefits, the future of Reishi in the adaptogenic and medicinal mushroom market is being redefined.

25/08/2025

It seems my comments to the media have ruffled a few feathers.

Until someone shows me independent data I will remain an anti-fan of MOG mycelium-or-grain products because our tests have shown low amounts of compounds of interest (compared to liquid mycelium fermations or fruiting body extracts).

MOG producers are welcome to prove me wrong.

Go ahead.

In the meantime check this - EFSA: Phoenix oyster mushroom mycelium is novel.

Phoenix oyster mushroom mycelium has been officially classified as a novel food by German authorities, triggering regulatory hurdles for its use in functional products. Unlike the well-known fruiting body, this lesser-studied fungal material must now undergo safety assessments before entering the EU...

18/07/2025

Our thoughts on the future of lion's mane mushroom extract ingredient and food supplement markets in Europe.

Long celebrated for its cognitive benefits, the lion’s mane mushroom is gaining renewed attention, but not just for boosting brainpower.

17/07/2025

Why Don’t Extraction Ratios Accurately Reflect Quality in Mushroom Extracts?

Extraction ratios like “10:1” or “20:1” are common in marketing — but they’re often misleading and don’t reliably indicate quality. Here's why:

1. Extraction Ratios Tell You Nothing About Bioactive Compounds
A “10:1” extract means 10 kg of raw material made 1 kg of extract. But it says nothing about what was actually extracted — bioactives like ganoderic acids, beta-glucans, or hericenones, or mostly starch and degraded biomass.
Without chemical analysis, the ratio is meaningless.

2. Poor Starting Material = Poor Extract
High ratios can come from:
๏ Low-quality mushrooms
๏ Substrate-grown mycelium
๏ Reused or “spent” biomass
Even a 20:1 extract is weak if the starting material is bad.

3. Weak or Inappropriate Extraction Methods
A high ratio doesn't mean effective extraction. Little is gained if:
๏ Temps are too low
๏ Extraction time is too short
๏ Wrong solvents are used
Water extraction can yield triterpenoids like ganoderic acids (if optimized). LC-MS proves it.
Alcohol isn’t always essential. Water extracts can contain ganoderic acids under high-temp or long-duration methods. Claims that they contain “zero” triterpenes are outdated.

There are many recycled myths in mushroom extract marketing. One favorite: chaga “fruiting body” extracts — despite chaga not being a mushroom and not producing visible fruiting bodies used in supplements.

These myths persist because people repeat what others say. We did too. But no longer. We want data, not dogma.

4. Extraction Ratios Can Be Manipulated
Let’s not detail shady tricks used by unethical processors. The point:
๏ A 5:1 extract could be rich in triterpenes
๏ A 20:1 could be mostly bitter fibre

What Actually Matters:
๏ LC-MS quantified compounds (ganoderic acids, hericenones, etc.)
๏ NMR species validation, purity, fruiting body content
๏ Organic certification
๏ Transparency: Real data > marketing claims

If you're making, researching, or buying mushroom extracts, ask for independent analytical data (LC-MS, NMR). If budgets are tight, HPLC and HPTLC are also valid.

27/06/2025

Watch my presentation "Mushroom Marketing BS: Myths, Fillers & Fungi Fakes" from Hololife Biohacker Summit
https://vimeo.com/1095261202/82b5fc5f1d