Musheez

31/03/2026

Big new release from MUSHEEZ® 🍄

Our new free report on functional mushroom extracts for food & beverages is now live.

We created it to help brands and manufacturers understand how mushroom extracts really behave in:
☕ drinks
🥣 savoury bases
🍫 bars & snacks
🥤 RTDs
🥐 bakery

The report includes independent sensory analysis, practical formulation guidance, and real-world data on bitterness, sediment and mixability.

If you’re working with mushrooms beyond supplements, this should be a useful read.

👉 Read it here: https://musheez.eu/reports/

Feel free to share with anyone in product development, sourcing or food innovation.

16/03/2026

Coming soon. Our latest free report.

03/03/2026

Thanks to MycoStories for the profile and news update

Article in partnership with MUSHEEZ, leading Estonian functional mushroom supplier of certified organic extracts, ingredients & food supplements.From forest village to Europe's fast-growing mushroom supplierSomewhere deep in Pillapalu, a tiny Estonian village 12 kilometres from the nearest shop, MUS...

19/02/2026

Proud moment for our team in Pillapalu, Estonia

Natural Chaga OÜ (MUSHEEZ) has been recognised in Estonia’s Gasell 2026 / Äripäev TOP data as:

#42 largest food company in Estonia

#3 fastest-growing food company in Estonia

#1 fastest-growing food supplement company in Estonia

#1 fastest-growing organic certified company in Estonia

Over the past couple of years, we deliberately repositioned from selling branded products to becoming a European private-label supplier of functional mushroom extracts and ingredients. That strategic shift has paid off:

~90% of sales are exports supplying 60+ brands across 30 European countries and production capacity increased 10x in 3 years (currently using about 25% so plenty of room to support more clients.)

This recognition belongs to our incredible team and to the clients and partners who trust us to deliver consistently, with quality and transparency at the core.

We’re excited about what’s next: strengthening our reputation, expanding our portfolio, and moving into new food categories beyond supplements.

24/12/2025

We don't usually share the MUSHEEZ newsletter publicly but it's Christmas :)
Enjoy our December edition with new product announcements, industry news and views and more.
https://zwkab7dq.webcopy.smai.ly/post?mid=HPrumP5rb&oid=10564&sig=521ca2a62feac83c8d8a64cb91ea01419922472d6e5c37b890f4474d1773e809

1. MUSHEEZ® PureMushroom™ organic extract capsules are finally available (group pic). A big quality improvement as they now contain our PureMushroom™ organic extract powders. They are available in black pots of 60x400mg (MUSHEEZ branded, unlabelled or with your own label.) and loose in bags of ...

12/12/2025

12.6 million, a total expansion of 44.7%, and a healthy CAGR of 3.6%. The industry is expected to grow nearly 1.45X over the decade, supported by rising health consciousness, expansion in functional foods, and widespread adoption of natural, clean-label ingredients across nutraceuticals, cosmetics, and wellness applications.

Demand for chaga mushroom powder in the UK is entering a strong growth phase, increasing from USD 28.2 million in 2025 to USD 40.8 million by 2035. This represents an absolute rise of USD 12.6 million, a total expansion of 44.7%, and a healthy CAGR of 3.6%. The industry is expected to grow nearly 1....

18/11/2025

Looking forward to meeting old faces and new in Sweden this week. Visit us at the Nordic Organic Expo
https://www.nordicorganicexpo.com/products/musheez-puremushroom-extracts/

24/10/2025

MUSHEEZ® PureMushroom™ organic extract capsules will be launched at the Nordic Organic Expo.
Meet us there on the Organic Estonia G37 stand.
Register here for your free ticket to Nordic Organic Food Fair & The Good Food Fair.
These new capsules are EU Certified Organic and contain our very special PureMushroom™ organic extract powders.
A real upgrade in quality with only a minor price difference compared to the current range.
https://register.visitcloud.com/survey/1k6g45no2ia0r?actioncode=NTWO000124NTA&partner-contact=11djdcuro4qu9&verifier=POGM3btADLHPW4Z7YTuAk0UIWSs

17/10/2025

From Baseline to Breakthrough: The Role of β-Glucans in Next-Generation Mushroom Extracts

We were planning to write a report but ran out of time so a blog post will have to suffice.

A report published recently by KÄÄPÄ Biotech, one of the key European players in our fledgling industry, argues that the functional mushroom industry has leaned (too) heavily on β-glucan content as a universal quality metric, and calls for a “scientific reset”. They urge that species-specific bioactives (such as triterpenes, hericenones, cordycepin, etc.) deserve equal or greater emphasis.

We agree and dig deeper...

Enjoy.

Mushroom extracts are surging in popularity across functional food, nutraceuticals, and wellness. Old news already. Yet as the industry matures, so must our metrics of quality. A report published recently by KÄÄPÄ Biotech, one of the key European players in our fledgling industry, argues that the...

10/10/2025

We love AI at MUSHEEZ but how we use it matters.
It must be used responsibly and transparently for positive outcomes.
So we have created a responsible usage policy.
Feel free to use this as in inspiration for your own responsible AI policy.

Check it out.

We love RESPONSIBLE AI usage Created 10 October 2025 At Musheez, we believe technology should make work smarter, not replace the people doing it.We use artificial intelligence (AI) tools in our day-to-day work to help with research, writing, design, and communication — much like using any modern d...

09/10/2025

As we are growing fast, we are hiring in Estonia. Not remote work.

02/09/2025

We have been in the news a fair amount in recent months.
Here are some links if you missed the articles.