Musheez

Musheez Organic mushroom extract ingredients, finished products & custom formulations for business buyers.

Private label options with low MOQ.

Our thoughts on the future of lion's mane mushroom extract ingredient and food supplement markets in Europe.
18/07/2025

Our thoughts on the future of lion's mane mushroom extract ingredient and food supplement markets in Europe.

Long celebrated for its cognitive benefits, the lion’s mane mushroom is gaining renewed attention, but not just for boosting brainpower.

17/07/2025

Why Don’t Extraction Ratios Accurately Reflect Quality in Mushroom Extracts?

Extraction ratios like “10:1” or “20:1” are common in marketing — but they’re often misleading and don’t reliably indicate quality. Here's why:

1. Extraction Ratios Tell You Nothing About Bioactive Compounds
A “10:1” extract means 10 kg of raw material made 1 kg of extract. But it says nothing about what was actually extracted — bioactives like ganoderic acids, beta-glucans, or hericenones, or mostly starch and degraded biomass.
Without chemical analysis, the ratio is meaningless.

2. Poor Starting Material = Poor Extract
High ratios can come from:
๏ Low-quality mushrooms
๏ Substrate-grown mycelium
๏ Reused or “spent” biomass
Even a 20:1 extract is weak if the starting material is bad.

3. Weak or Inappropriate Extraction Methods
A high ratio doesn't mean effective extraction. Little is gained if:
๏ Temps are too low
๏ Extraction time is too short
๏ Wrong solvents are used
Water extraction can yield triterpenoids like ganoderic acids (if optimized). LC-MS proves it.
Alcohol isn’t always essential. Water extracts can contain ganoderic acids under high-temp or long-duration methods. Claims that they contain “zero” triterpenes are outdated.

There are many recycled myths in mushroom extract marketing. One favorite: chaga “fruiting body” extracts — despite chaga not being a mushroom and not producing visible fruiting bodies used in supplements.

These myths persist because people repeat what others say. We did too. But no longer. We want data, not dogma.

4. Extraction Ratios Can Be Manipulated
Let’s not detail shady tricks used by unethical processors. The point:
๏ A 5:1 extract could be rich in triterpenes
๏ A 20:1 could be mostly bitter fibre

What Actually Matters:
๏ LC-MS quantified compounds (ganoderic acids, hericenones, etc.)
๏ NMR species validation, purity, fruiting body content
๏ Organic certification
๏ Transparency: Real data > marketing claims

If you're making, researching, or buying mushroom extracts, ask for independent analytical data (LC-MS, NMR). If budgets are tight, HPLC and HPTLC are also valid.

On my way to Vienna for a few days to participate in, and speak at, the Active Nutrition Summit about the role of functi...
23/06/2025

On my way to Vienna for a few days to participate in, and speak at, the Active Nutrition Summit about the role of functional and medicinal mushroom extracts in supporting a healthy, active lifestyle

Active Nutrition Summit 2025 - Partners Profile page

“If you’re playing in the European nutraceutical market, you’re in the right place.47% of European consumers take supple...
12/06/2025

“If you’re playing in the European nutraceutical market, you’re in the right place.

47% of European consumers take supplements.

Europe isn’t just keeping pace with global
innovation, it’s leading the charge – outpacing
North America and Asia Pacific in new product
launches.1 And with the market projected to soar
from USD $83 billion in 2025 to USD $111.83
billion by 2030,2 it’s only getting stronger, making
it one of the most lucrative in the industry.

This growth isn’t happening by chance. European
consumers are proactive when it comes to their
health in response to rising lifestyle-related diseases,
creating considerable demand for functional foods,
beverages, and supplements. Like most regions
worldwide, the population in Europe is ageing
too, with 21.3% of citizens currently over the age
of 65 (and life expectancy rising).3 Given this,
the appetite for healthy ageing, immunity, and
cognitive health products is only set to rise.
This offers unique opportunities for nutraceutical
brands – near and far – to capture market share in
Europe’s thriving wellness economy and leave a
lasting mark on the broader nutraceutical landscape.”

Note from editor
Francesca Berry, Head of Content
Programming, Informa Markets
Source< Vitafoods Europe 2025 Trends Report

If you are going to Hololife Summit in Tallinn then come and say hello on the MUSHEEZ stand and check out our new mushro...
09/06/2025

If you are going to Hololife Summit in Tallinn then come and say hello on the MUSHEEZ stand and check out our new mushroom extract products available at discount prices. (Bring cash, we don't accept cards.)

Robin will also be speaking on the Solutions Stage on Sunday morning about: Mushroom Marketing BS: Myths, Fillers & Fungi Fakes

Also available on the MUSHEEZ stand are hard copies of the groundbreaking report: Elevating Mushroom Extract Quality -
A Science-Driven Approach to Transparency and Efficacy which you can also download for free here: https://drive.google.com/file/d/1X0rtWQUV7Ql-5t3co-xJrVvZLK5ud8RB/view?usp=sharing

Check the full program at https://hololifesummit.com/2025europe/program/

A little reminder. A lot of opportunities for our 50+ European client brands in the mushroom extract category
03/06/2025

A little reminder. A lot of opportunities for our 50+ European client brands in the mushroom extract category

I dont have time to write as much as I would like but I would like to dispel another mushroom myth. This time about lion...
27/05/2025

I dont have time to write as much as I would like but I would like to dispel another mushroom myth. This time about lions mane. I have seen "experts" comment that hericenones are only alcohol soluble.

While this is broadly true for many hericenone analogs, our LC-ESI-QTOF-MS analysis of hot water lions mane extracts tells a more nuanced story. We detected significant concentrations of hericenone C, D, E, and their isomers — over 2 mg/g in total (in our new PureLionsMane Water extract powder)

Several factors contribute to this: high-temperature extraction can improve solubility of semi-polar compounds; polar isomers may exhibit greater aqueous compatibility; and the complex mushroom matrix (rich in polysaccharides and proteins) may facilitate solubilisation through natural emulsifying or carrier effects.

In short, the blanket statement that “hericenones require alcohol” overlooks various biochemical dynamics. The extraction landscape is more complex — and more interesting — than such generalisations allow.

Want to see the data? Check our report. Its free

https://drive.google.com/file/d/1X0rtWQUV7Ql-5t3co-xJrVvZLK5ud8RB/view?usp=sharing

We had a brilliant time exhibiting at Vitafoods 2025 in Barcelona last week.Over 50 meetings and lots of people especial...
26/05/2025

We had a brilliant time exhibiting at Vitafoods 2025 in Barcelona last week.
Over 50 meetings and lots of people especially interested in our new SUPERBLEND liquids (with EFSA approved ingredient claims) and the new PureMushroom Extract powder range.
Our free "Elevating Mushroom Extract Quality - A Science-Driven Approach to Transparency and Efficacy" report went out like hot cakes and its causing quite a stir.
Read it here: https://lnkd.in/dmpkuMZT

MUSHEEZ® has just released its first in-depth industry report — Elevating Mushroom Extract Quality: A Science-Driven App...
15/05/2025

MUSHEEZ® has just released its first in-depth industry report — Elevating Mushroom Extract Quality: A Science-Driven Approach to Transparency and Efficacy. Aimed at food supplement professionals, brand owners, and formulators, this 38-page document exposes the limitations of outdated testing metrics and makes the case for a shift to verified, compound-level analysis.
https://drive.google.com/file/d/1X0rtWQUV7Ql-5t3co-xJrVvZLK5ud8RB/view?usp=sharing

Verified Functional Mushroom Extracts for Quality Brands MUSHEEZ® PureMushroom™ extract powders are certified organic. At MUSHEEZ® , we believe functional mushrooms deserve validation as strong as their tradition.Our PureMushroom™ range — PureChaga™, PureReishi™, and PureLionsMane™ .....

We’re excited to welcome Attila Fodi to the MUSHEEZ team!A field mycologist and registered mushroom expert, Attila bring...
29/04/2025

We’re excited to welcome Attila Fodi to the MUSHEEZ team!
A field mycologist and registered mushroom expert, Attila brings over a decade of expertise in medicinal mushroom research, training, and authentication.
Attila will support the scientific validation and credibility of our soon-to-be-launched PureMushroom™ range, helping to strengthen the quality of our published materials and extend our connections across the field of functional mycology.

I am ready for the new challenges. Let's give mycotherapy education a higher level! · Experience: Natural Chaga · Education: Magyar Mikológiai Társaság (Hungarian Mycological Society) · Location: Byford · 279 connections on LinkedIn. View Attila Fodi’s profile on LinkedIn, a professiona...

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