Musheez

20/05/2026

Thanks to all the existing and potential clients and partners who took the time to visit us at Vitafoods 2026 in Barcelona.

Lots of exciting conversations and it's clear the functional mushroom food supplement category is not only growing in size but also becoming more professional.

Brands/companies are increasingly looking for transparency about the qualities of products and ingredients on offer so they can make more informed choices about the price/quality ratios that fit their requirements.

We welcome that trend!

Additionally demand and curiosity is growing for functional mushroom powders and extracts (powder and liquid formats) as food (not food supplement) ingredients. We handed out a huge number of free printed research reports on that topic at the show.

If you have not read our free downloadable report

Functional Mushroom Extracts for Food & Beverages
For EU-aligned markets procurement and R&D teams

then check it out at www.musheez.eu/reports

07/05/2026

In their latest article, the Cannabis Trades Association explores why credibility, documentation and regulatory engagement will define the long term winners in the mushroom category.

A category growing faster than its framework

28/04/2026

Every picture tells a story.

Proud to share another year of growth at MUSHEEZ®.

Revenue and profit continue to move in the right direction — proof that making mushrooms easy is resonating with more clients every year.

Thank you to our team, partners, and customers for being part of the journey.

31/03/2026

Big new release from MUSHEEZ® 🍄

Our new free report on functional mushroom extracts for food & beverages is now live.

We created it to help brands and manufacturers understand how mushroom extracts really behave in:
☕ drinks
🥣 savoury bases
🍫 bars & snacks
🥤 RTDs
🥐 bakery

The report includes independent sensory analysis, practical formulation guidance, and real-world data on bitterness, sediment and mixability.

If you’re working with mushrooms beyond supplements, this should be a useful read.

👉 Read it here: https://musheez.eu/reports/

Feel free to share with anyone in product development, sourcing or food innovation.

16/03/2026

Coming soon. Our latest free report.

03/03/2026

Thanks to MycoStories for the profile and news update

Article in partnership with MUSHEEZ, leading Estonian functional mushroom supplier of certified organic extracts, ingredients & food supplements.From forest village to Europe's fast-growing mushroom supplierSomewhere deep in Pillapalu, a tiny Estonian village 12 kilometres from the nearest shop, MUS...

19/02/2026

Proud moment for our team in Pillapalu, Estonia

Natural Chaga OÜ (MUSHEEZ) has been recognised in Estonia’s Gasell 2026 / Äripäev TOP data as:

#42 largest food company in Estonia

#3 fastest-growing food company in Estonia

#1 fastest-growing food supplement company in Estonia

#1 fastest-growing organic certified company in Estonia

Over the past couple of years, we deliberately repositioned from selling branded products to becoming a European private-label supplier of functional mushroom extracts and ingredients. That strategic shift has paid off:

~90% of sales are exports supplying 60+ brands across 30 European countries and production capacity increased 10x in 3 years (currently using about 25% so plenty of room to support more clients.)

This recognition belongs to our incredible team and to the clients and partners who trust us to deliver consistently, with quality and transparency at the core.

We’re excited about what’s next: strengthening our reputation, expanding our portfolio, and moving into new food categories beyond supplements.

24/12/2025

We don't usually share the MUSHEEZ newsletter publicly but it's Christmas :)
Enjoy our December edition with new product announcements, industry news and views and more.
https://zwkab7dq.webcopy.smai.ly/post?mid=HPrumP5rb&oid=10564&sig=521ca2a62feac83c8d8a64cb91ea01419922472d6e5c37b890f4474d1773e809

1. MUSHEEZ® PureMushroom™ organic extract capsules are finally available (group pic). A big quality improvement as they now contain our PureMushroom™ organic extract powders. They are available in black pots of 60x400mg (MUSHEEZ branded, unlabelled or with your own label.) and loose in bags of ...

12/12/2025

12.6 million, a total expansion of 44.7%, and a healthy CAGR of 3.6%. The industry is expected to grow nearly 1.45X over the decade, supported by rising health consciousness, expansion in functional foods, and widespread adoption of natural, clean-label ingredients across nutraceuticals, cosmetics, and wellness applications.

Demand for chaga mushroom powder in the UK is entering a strong growth phase, increasing from USD 28.2 million in 2025 to USD 40.8 million by 2035. This represents an absolute rise of USD 12.6 million, a total expansion of 44.7%, and a healthy CAGR of 3.6%. The industry is expected to grow nearly 1....

18/11/2025

Looking forward to meeting old faces and new in Sweden this week. Visit us at the Nordic Organic Expo
https://www.nordicorganicexpo.com/products/musheez-puremushroom-extracts/