Natural Chaga from Estonia

24/12/2025

We don't usually share the MUSHEEZ newsletter publicly but it's Christmas :)
Enjoy our December edition with new product announcements, industry news and views and more.
https://zwkab7dq.webcopy.smai.ly/post?mid=HPrumP5rb&oid=10564&sig=521ca2a62feac83c8d8a64cb91ea01419922472d6e5c37b890f4474d1773e809

1. MUSHEEZ® PureMushroom™ organic extract capsules are finally available (group pic). A big quality improvement as they now contain our PureMushroom™ organic extract powders. They are available in black pots of 60x400mg (MUSHEEZ branded, unlabelled or with your own label.) and loose in bags of ...

12/12/2025

Demand for chaga mushroom powder in the UK is entering a strong growth phase, increasing from USD 28.2 million in 2025 to USD 40.8 million by 2035. This represents an absolute rise of USD 12.6 million, a total expansion of 44.7%, and a healthy CAGR of 3.6%. The industry is expected to grow nearly 1.45X over the decade, supported by rising health consciousness, expansion in functional foods, and widespread adoption of natural, clean-label ingredients across nutraceuticals, cosmetics, and wellness applications.

Demand for chaga mushroom powder in the UK is entering a strong growth phase, increasing from USD 28.2 million in 2025 to USD 40.8 million by 2035. This represents an absolute rise of USD 12.6 million, a total expansion of 44.7%, and a healthy CAGR of 3.6%. The industry is expected to grow nearly 1....

09/10/2025

Kas sina tahaksid olla meie järgmine töökaaslane 😀
Otsime inglise keele oskusega assistenti meie sõbralikku tiimi Pillapalus.
Kirjuta admin@musheez.eu või helista 5062170

18/07/2025

Long celebrated for its cognitive benefits, the lion’s mane mushroom is gaining renewed attention, but not just for boosting brainpower.

17/07/2025

Why Don’t Extraction Ratios Accurately Reflect Quality in Mushroom Extracts?

Extraction ratios like “10:1” or “20:1” are common in marketing — but they’re often misleading and don’t reliably indicate quality. Here's why:

1. Extraction Ratios Tell You Nothing About Bioactive Compounds
A “10:1” extract means 10 kg of raw material made 1 kg of extract. But it says nothing about what was actually extracted — bioactives like ganoderic acids, beta-glucans, or hericenones, or mostly starch and degraded biomass.
Without chemical analysis, the ratio is meaningless.

2. Poor Starting Material = Poor Extract
High ratios can come from:
๏ Low-quality mushrooms
๏ Substrate-grown mycelium
๏ Reused or “spent” biomass
Even a 20:1 extract is weak if the starting material is bad.

3. Weak or Inappropriate Extraction Methods
A high ratio doesn't mean effective extraction. Little is gained if:
๏ Temps are too low
๏ Extraction time is too short
๏ Wrong solvents are used
Water extraction can yield triterpenoids like ganoderic acids (if optimized). LC-MS proves it.
Alcohol isn’t always essential. Water extracts can contain ganoderic acids under high-temp or long-duration methods. Claims that they contain “zero” triterpenes are outdated.

There are many recycled myths in mushroom extract marketing. One favorite: chaga “fruiting body” extracts — despite chaga not being a mushroom and not producing visible fruiting bodies used in supplements.

These myths persist because people repeat what others say. We did too. But no longer. We want data, not dogma.

4. Extraction Ratios Can Be Manipulated
Let’s not detail shady tricks used by unethical processors. The point:
๏ A 5:1 extract could be rich in triterpenes
๏ A 20:1 could be mostly bitter fibre

What Actually Matters:
๏ LC-MS quantified compounds (ganoderic acids, hericenones, etc.)
๏ NMR species validation, purity, fruiting body content
๏ Organic certification
๏ Transparency: Real data > marketing claims

If you're making, researching, or buying mushroom extracts, ask for independent analytical data (LC-MS, NMR). If budgets are tight, HPLC and HPTLC are also valid.

27/06/2025

Watch my presentation "Mushroom Marketing BS: Myths, Fillers & Fungi Fakes" from Hololife Biohacker Summit
The password to access the page is hololife https://dicole.ai/events/publish/44dfa90c-2b58-4293-a1a2-65bc7d7b3918/program/9937428f-99bb-4ec5-9bec-fd47f1f8b8b2

23/06/2025

On my way to Vienna for a few days to participate in, and speak at, the Active Nutrition Summit about the role of functional and medicinal mushroom extracts in supporting a healthy, active lifestyle

Active Nutrition Summit 2025 - Partners Profile page

09/06/2025

If you are going to Hololife Summit in Tallinn then come and say hello on the MUSHEEZ stand and check out our new products available at discount prices. (Bring cash, we dont accept cards.)

Robin will also be speaking on the Solutions Stage on Sunday morning about: Mushroom Marketing BS: Myths, Fillers & Fungi Fakes

Check the full program at https://hololifesummit.com/2025europe/program/

06/06/2025

Otsime uut tiimiliiget!

Natural Chaga / Musheez väike töökas tiim Pillapalus otsib uut töötajat.

Töö on mitmekesine ja sisaldab erinevaid administraatiivseid, assisteerivaid ülesandeid, näiteks:
* Ostutellimuste vormistamine ja hankijatega suhtlemine
* Müügi ja turunduse toetamine ning andmete kogumine (MITTE MÜÜGITÖÖ), klientide andmebaasi haldamine
* Toote proovide saatmine laborisse, tulemuste kokku kogumine ja haldamine
* Muud assisteerivad kontori- ja arvutitööd

🕒 Esialgu osaline tööaeg ca 20 tundi nädalas (edasise täistööaja võimalusega)
📍 Töötamine kohapeal Pillapalus ja kodus

Ootame sõbralikku, kohusetundlikku, avatud meelega kiiret õppijat.
Vajalik Wordi ja Exceli kasutamise oskus ning inglise keel oskus suhtlustasandil (meie töökeeled on eesti ja inglise)
Muu väljaõpe kohapeal. Mingit raketiteadust töö ei sisalda :)

Huvi korral kirjuta birgitnaur@gmail.com või helista Birgitile 5062170

26/05/2025

We had a brilliant time exhibiting at Vitafoods Europe 2025 in Barcelona last week.

Over 50 meetings and lots of people especially interested in our new SUPERBLEND liquids (with EFSA approved ingredient claims) and the new PureMushroom Extract powder range.

Our free "Elevating Mushroom Extract Quality - A Science-Driven Approach to Transparency and Efficacy" report went out like hot cakes and its causing quite a stir.

Read it here: https://drive.google.com/file/d/1X0rtWQUV7Ql-5t3co-xJrVvZLK5ud8RB/view?usp=sharing

15/05/2025

Our company Natural Chaga aka MUSHEEZ® has just released its first in-depth industry report — Elevating Mushroom Extract Quality: A Science-Driven Approach to Transparency and Efficacy. Aimed at food supplement professionals, brand owners, and formulators, this 38-page document exposes the limitations of outdated testing metrics and makes the case for a shift to verified, compound-level analysis.
https://drive.google.com/file/d/1X0rtWQUV7Ql-5t3co-xJrVvZLK5ud8RB/view?usp=sharing

29/04/2025

We’re excited to welcome Attila Fodi to the MUSHEEZ team!
A field mycologist and registered mushroom expert, Attila brings over a decade of expertise in medicinal mushroom research, training, and authentication.
Attila will support the scientific validation and credibility of our soon-to-be-launched PureMushroom™ range, helping to strengthen the quality of our published materials and extend our connections across the field of functional mycology.

I am ready for the new challenges. Let's give mycotherapy education a higher level! · Experience: Natural Chaga · Education: Magyar Mikológiai Társaság (Hungarian Mycological Society) · Location: Byford · 279 connections on LinkedIn. View Attila Fodi’s profile on LinkedIn, a professiona...