LIFE IS FOR FUN We’re here to help today’s youth discover affordable little joys
The MINISO brand founder Jack Ye gained inspiration for MINISO .
which stocked good quality, well designed, and inexpensive products that were mostly manufactured in China. with his knowledge and experience in product development, supply chain, and the fashion industry, Jack established MINISO with its headquarters in Guangzhou, China, a brand catering to young people around the world. Following 7 years rapid growth, MINISO has now opened more than 4,200 stores in over 80 countries and regions, including the US, UK, Canada, Australia, Spain, UAE, India, and Mexico. A retailer delivering fun, high-quality new goods
We have a saying at MINISO that “a better life has nothing to do with the price” – and that is the mission that drives us to deliver well-made and highly-designed goods for value- and quality-conscious consumers worldwide. From our product development to the feeling we want our customers to have, MINISO is based on three core principles:
· Affordable high quality: guides our decisions from design to materials
· Joy: the response our customers experience while in our stores
· Lighthearted: the relaxed and happy feeling when encountering the large variety of goods available
And in 2020, MINISO launched a new slogan, “Life is for fun, MINISO.” MINISO aims to become a brand that is even better in tune with today’s youth, more clearly understanding their attitudes and behaviors in order to bring them the most enjoyable shopping experience possible. It is their voices we hear when we create “back to basics” designs that mimic nature or select new brand partnerships. MINISO has collaborated with world-famous brands including Coca Cola, Marvel, Hello Kitty, Sesame Street, Mickey and Minnie, Pink Panther, We Bare Bears and Beijing’s Palace Museum, releasing playful crossover products that have been hugely popular with our shoppers. We believe we have one of the most flexible retail business models – from our franchise operation structure to our world-class supply chain sourcing materials and manufacturing – that allows us to bring new and trendy products to shelves frequently. To keep that product pipeline full and in a continued commitment to original design, we have established the MINISO Design Academy (MDA), and teamed up with some of the best designers from Finland, Denmark, Norway, Spain and South Korea to create high-quality products that skillfully blend creativity and practicality – winning the brand a series of international design accolades such as the iF, Red Dot and A’ Design awards. We believe these core elements of our business will continue to be our winning retail formula in years to come. MINISO has opened its branch in Egypt in 2017 with a total of 19 stores including: (City Center Maadi - City Stars - Cairo Festival City Mall - Downtown Mall - Point 90 1&2 - City Center Almaza - Madinaty Open air Mall - Dandy Mall - Mall of Arabia 1&2 - Mall of Egypt - Lebanon St. - Alex City Center - San Stefano Mall - Hurghada City Center - Senzo Mall - Mall of Tanta - Mansoura)
02/12/2025
We're Hiring at MINISO! 🌟
لو بتدور على فرصة عمل مميزة في بيئة احترافية ... دلوقتي ميني سو بتعلن عن فتح التقديم لعدة وظائف
Accounting Manager
Purchasing Specialist
Chinese Translator (Operation Assistant)
Store Manager
IT specialist
Area Manager
لو شايف إنك مناسب لأي من الوظائف دي ابعت الـسيرة الذاتية على الإيميل المرفق في الصور أو من خلال الواتس أب على رقم 01017854999
انضم لفريق ميني سو وابدأ خطوة جديدة في مسيرتك المهنية! 🚀
27/11/2025
باريس هيلتون اشترت الفرع كله في ال Black Friday وانت لسة 😁.
مستنينكم في جميع فروعنا ومتنساش تقدر تطلب اون لاين من خلال موقعنا الرسمي: https://minisoegypt.com/collections
24/11/2025
عروض ال Black Friday مدمره الدنيا في جميع فروعنا حتى اسألو katy perry😉.
ومتنساش تقدر تطلبو جميع منتجاتنا من خلال موقعنا الرسمي: https://minisoegypt.com/collections
22/11/2025
باريس هيلتون اشترت الفرع كله في ال Black Friday وانت لسة 😁.
مستنينكم في جميع فروعنا ومتنساش تقدر تطلب اون لاين من خلال موقعنا الرسمي: https://minisoegypt.com/collections
20/11/2025
عروض ال Black Friday بدأ في MINISO مستنينكم في جميع فروعنا 🥰.
تقدر كمان تطلب العروض من خلال موقعنا الرسمي:
بما أن ال White Friday قرب🥳 عاوزين منتجات ايه يكون عليها العروض!؟ 🤔
ومتنساش تقدر تطلب اونلاين بشحن مجاني عند الشراء بأكثر من ٥٠٠ جنية من خلال موقعنا الرسمي:
Good quality well designed
14/11/2025
أنتظرونا قريبا منتجات هاري بوتر الأصلية هتوصل مصر
قولولنا… أنهي House بتحبوه أكتر؟
Gryffindor 🦁 ولا Slytherin 🐍 ولا Ravenclaw 🦅 ولا Hufflepuff 🦡؟
اختاروا فريقكم! ⚡️✨
ومتنسوش تقدرو تطلبو منتجاتنا اونلاين بشحن مجاني عند الشراء بأكثر من ٥٠٠ جنيه: https://minisoegypt.com/collections
13/11/2025
MINISO POINT 90 OPENING 🥳🥳
WAITING FOR YOU
13/11/2025
نحن في انتظاركم اليوم في حفل اعاده افتتاح فرع Miniso في Point 90 Mall الساعه الثامنه مساء 🥳🥳🥳.
Be the first to know and let us send you an email when MINISOEgypt posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.
MINISO is a Japanese -inspired variety store offering a wide range of selected goods for the youth of today. Founded in 2013 by Chinese entrepreneur Ye Guofu, MINISO has opened more than 3,900 stores in over 70 countries and regions in just seven years, including the US, Canada, Australia, Spain, Russia, India, and Mexico (by the end of 2019).
MINISO is not just a brand but also a lifestyle advocate, and shares its vision of “a better life has nothing to do with the price” with all its customers. The reason for MINISO’s rapid success is its dedication to bringing young consumers well-made products at reasonable prices, allowing them to enjoy a better quality lifestyle on a budget.
“Affordable high quality”, “Joy” and “Lighthearted” are the values at the very heart of the brand. “Affordable high quality” is its permanent goal in terms of product development, as it strives to offer consumers inexpensive and well-designed goods. “Joy” describes customers’ natural response to the open, comfortable shopping experience and fun vibes at MINISO, while “Lighthearted” defines their relaxed and cheerful mood when choosing from the wide range of affordable goods in-store.
In 2020, MINISO started afresh by endowing the brand with more meanings. On May 16, the brand announced a new slogan: Life is for fun, MINISO. MINISO aims to become a brand that is in tune with young people today, better understanding their attitude and feelings to bring them the most enjoyable shopping experience possible.
MINISO will always uphold its “product first” key corporate strategy and follows the very latest trends among Generation Z consumers, a quality-conscious group who the brand remains dedicated to. MINISO listens carefully to its customers’ needs when developing products, creating “back to basics” goods with simplistic designs that mimic nature. By updating its products every seven days, and sourcing from world-class suppliers while offering the best value, the brand can rapidly set trends, particularly in the fields of homeware, digital accessories, health and beauty, toys and textile goods.
Since founding, MINISO has collaborated with world-famous brands including Coca Cola, Marvel, Hello Kitty, Sesame Street, Mickey and Minnie, Pink Panther, We Bare Bears, and Beijing’s Palace Museum, releasing playful crossover products that are hugely popular with young consumers.
In a continued commitment to the original design, the brand has established the MINISO Original Design Academy (MOD) and teamed up with some of the best designers from Finland, Denmark, Norway, Spain, and South Korea to create high-quality products that skillfully blend creativity and practicality – winning it a series of international design awards such as iF, Red Dot and the A’ Design Awards.
