02/04/2026
The end of Q1 is a natural checkpoint for any business.
Customer experience is a clear priority, but many organizations are still struggling to deliver on it.
According to Forrester:
45% of decision-makers say improving customer experience is a top priority
Yet only 24% have a cross-functional structure in place to align teams, processes, and technology around it
In other words, CX is a priority, but many organizations aren’t set up to deliver it effectively.
That often shows up in disconnected teams, inconsistent customer journeys, and initiatives that don’t lead to measurable results.
So the real question is: Did your CX efforts in Q1 translate into impact?
If not, Q2 is your opportunity to course-correct.
Now is the time to align teams, clarify ownership, and connect CX efforts to clear business outcomes.
Q1 is over. Q2 is where it needs to come together.