MedEngine

19/06/2025

☀️ Our summer picnic is a beloved MedEngine tradition that we look forward to every year. Remarkably, we’ve been blessed with good weather time and again—somehow, the weather always cooperates, even if the days before have been rainy!

Most of our team will take a well-deserved break in July. Whenever you get a chance to slow down and enjoy the season, we wish you a sunny and relaxing summer!

12/06/2025

💡 Our recent population-based study from Finland offers unique insights into the total economic burden of overweight and obesity.

🔍 We combined body mass index (BMI) data from the FinHealth 2017 population health examination survey with comprehensive data from the national health and social care registers. Using this combined dataset, theyassessed both direct costs (healthcare resource utilization, medication) and indirect costs (lost productivity) across BMI categories.

💶 Key findings among working-age (18–64 years; n=3,914) individuals:

• Age- and sex-adjusted total costs were 31% higher for individuals with overweight, 83% higher for class I obesity, and 95% higher for class II–III obesity compared to individuals with normal weight.

• At the national level, overweight was associated with 1.23bn and obesity with 2.37bn additional cost per year.

• Overweight was associated with an additional total cost of €1,124 per person per year and obesity with €3,146 per person per year.

📊 Indirect costs constituted a major part of the total costs of obesity in the working-age population, highlighting the importance of thinking beyond the cost of direct medical care when evaluating the economic impact of obesity.

🧠 These results underline the importance of health programs and policies that focus on systemic solutions that tackle the root causes of overweight and obesity, as well as sufficient support and treatment for people living with obesity.

📖 Read the full article here: https://bmcpublichealth.biomedcentral.com/articles/10.1186/s12889-025-22978-9

📚 Read more of our studies: https://www.medengine.fi/publications/

🤝 The study was a collaboration by researchers from MedEngine, Finnish Institute for Health and Welfare, University of Helsinki, and Novo Nordisk Farma Oy.

05/06/2025

🎥 When it comes to communicating scientific topics, national guidelines, or clinical treatment practices, Expert Opinion Videos offer a compelling, accessible format—especially when tailored to local contexts.

“Local relevance really matters when you're speaking to healthcare professionals,” says Klaus Elfving, Digital Content Lead at MedEngine. “These videos are a great way to bring expert voices directly into the conversation, in a format that’s both engaging and informative.”

From the client’s perspective, a smooth production process is everything. “Fluency in ex*****on comes from solid planning, deep understanding of scientific content, and strong technical expertise. We aim to make it seamless.”

The experience for the experts involved is equally important. “We want them to feel comfortable, respected, and confident on camera.”

For Klaus, the best part of the job is the people. “I truly enjoy collaborating with a wide range of professionals: clients, healthcare experts, and of course our own incredible MedEngine team. Every project is a creative and intellectual exchange.”

📲 https://www.medengine.fi/

03/06/2025

💡Generating high-quality real-world evidence (RWE) takes serious effort. In our latest Nordic Insights blog, we explore how RWE can become one of pharma’s most strategic assets—when it’s shared, activated, and used to drive real impact.

📲 Read the article: https://www.medengine.fi/news/turning-real-world-evidence-into-real-impact/

Generating high-quality real-world evidence (RWE) takes serious effort.

27/05/2025

📢 Struggling to turn complex real-world data into clear, credible insights?High-quality Real-World Evidence doesn’t happen by accident.

MedEngine’s Data Scientist Maria Guzman Castillo shares what really makes the difference:

Start with a strong study design—it’s the backbone of valid, reliable results. Combine solid data science with deep understanding of the clinical context to ensure your findings are both technically sound and clinically meaningful. And above all, stay curious and validate relentlessly—because in RWE, quality is everything.

Want to learn more? Send us a message or contact info@medengine.fi

23/05/2025

🔬 For MedEngine’s Data Scientist Maria Guzman Castillo, successful data analysis is about far more than just crunching numbers. It’s about combining technical expertise with curiosity, communication, and the ability to grasp the nuances of each project.

“A strong foundation in study design is essential,” Maria explains. “The quality of your analysis is only as good as the structure of the research behind it.”

She emphasizes the importance of knowing which methods fit different study types and research questions, and being able to break down complex problems into well-structured analytical plans.

“It’s also crucial to understand the scientific context of the work. You need to both analyze and interpret results within their real-world context.”

Maria brings to her work both quantitative insight and the ability to simplify complexity. “One of the most rewarding aspects is unveiling patterns in the data—especially the unexpected ones. I also love translating complex results into insights that non-technical audiences can act on. It’s meaningful work that can genuinely impact human lives.”

And the learning never stops. “Staying current with new tools, trends, and advances in AI and machine learning keeps things exciting. This field evolves constantly—and that’s what makes it both challenging and fascinating.”

📲 https://www.medengine.fi/

20/05/2025

Mission: Accomplished! 🏅

This past weekend, two MedEngine teams took on the Helsinki City Running Day marathon relay — and let’s just say, the weather was perfect, the spirits were high, and the team picnic afterwards was the cherry on top. Whether cheering from the sidelines or charging down the track, every step reminded us of what collaboration can achieve.

A big thank you to everyone who participated and supported! Water stations were lifesavers, and the cheering really made a difference. 🚰 🏁

Now, back to the lab — though some of us might be walking a bit funny for a few more days. 😂

16/05/2025

⏱️ Time to Start: 1 days, 0 hours 40 minutes!

MedEngine’s hitting the track this week: We’re proud to be part of Helsinki City Running Day—this year with two teams, Team Sr. & Team Jr., competing against each other in Marathon Relay! 🏃‍♀️🎽🏃‍♂️

Whether we’re analyzing data or passing the baton, teamwork is at the core of what we do. Joining the race is not just about friendly competition—it’s a reminder of our shared mission to support better health and human wellbeing, in and outside the workplace. We’ll see you along the route! And yes, cheering from afar totally counts too. 😉

15/05/2025

🔬 Shaping Science into Clear Communication: The Craft of Medical Writing

At MedEngine, medical writing spans everything from scientific articles and clinical study reports to regulatory documentation and market access dossiers. It’s a diverse and demanding field—and one where Scientific Project Manager Anna Huhtinen thrives.

“One of the most important aspects of high-quality medical writing is the ability to quickly grasp new and sometimes unfamiliar topics,” Anna explains. “You need to identify what truly matters, then structure and supplement the content in a way that forms a coherent, logical whole.”

Equally critical is clarity. “Fluent, well-structured writing—at both the sentence and document level—makes scientific content easier to follow and more impactful for the reader.”

For Anna, the greatest satisfaction comes from the transformation process itself. “It’s rewarding to turn extensive, and sometimes fragmented, material into a clear, well-organized document. The best moments are when the final result works both scientifically and linguistically—and the client is truly happy with it.”

📲 https://www.medengine.fi/

06/05/2025

💡 💻 MedEngine Webinars: Why Prevention Matters for the Future of Healthcare Funding

📅 Tuesday, May 13 at 12:00 CET

How can smart prevention strategies reduce long-term healthcare costs and improve public health? Join Professor Kristian Bolin, Senior Health Economics Advisor at MedEngine, as he unpacks the economic impact of lifestyle-related risk factors—and demonstrates how targeted, data-driven interventions can reshape the future of care. This session draws on real-world modeling and in-depth data to explore the most cost-effective ways to support healthier populations. If you work in health policy, economics, or public health, this is something you don’t want to miss!

🎥 By registering, you’ll also get access to a full webinar replay and Q&A session.

✍️ SIGN UP HERE: https://us06web.zoom.us/webinar/register/WN_9PdLF39SRU6wd7b8FWp5Sg

📲 Read more: https://www.medengine.fi/news/medengine-webinars-why-prevention-matters-for-the-future-of-healthcare-funding/

29/04/2025

💡 Let’s be honest: pharma has historically lagged behind when it comes to digital communication.

In the latest post below, our CEO Tero Ylisaukko-oja dives into the challenges of engaging healthcare professionals in today’s noisy digital world. He unpacks why pharma’s traditional communication strategies are falling short and explores what it really takes to cut through the noise with content that’s timely, local, visual, and scientifically solid.

📲 Read the article: https://www.medengine.fi/news/winning-over-healthcare-professionals-in-a-noisy-digital-world/

Winning Over Healthcare Professionals in a Noisy Digital World. Let’s be honest: pharma has historically lagged behind when it comes to digital communication.

24/04/2025

🔬 In real-world evidence (RWE) studies, Scientific Consultants play a crucial role. They lead scientific planning, protocol development, and the interpretation and reporting of study results.

“You need to craft scientifically credible research questions that align with both client needs and clinicians’ interests,” says MedEngine’s Ulrika Hänninen. “And let’s be honest, those questions are not always easy,” she adds with a laugh.

Producing novel scientific insights is never simple, but it’s incredibly rewarding. “It’s true teamwork between MedEngine, the client’s team, and clinical experts. That collaboration is what makes this work so exciting!”

📲 https://www.medengine.fi/