MAMA Academy, The Safer Pregnancy Charity

MAMA Academy, The Safer Pregnancy Charity Empowering expectant parents & their healthcare professionals. Stillbirth and baby loss prevention charity

Mums And Midwives Awareness Academy is a charity aiming to reduce stillbirth in the UK by keeping healthcare professionals up to date with all the latest research, studies and guidelines to help expectant parents have a safer pregnancy. We work in partnership with the Royal College of Midwives, Department of Health and NHS England. Join our mailing list to receive bi-monthly pregnancy guideline updates. You can also follow us on twitter

Share our page today with your colleagues & expectant friends so they too can be educated on the fascinating wonder of pregnancy!

***If you are expecting and have any concerns during your pregnancy, please contact your local maternity unit***

Last week, the NHS issued a national safety alert that could help protect babies. Growth charts are used to check how a ...
22/12/2025

Last week, the NHS issued a national safety alert that could help protect babies. Growth charts are used to check how a baby is growing during pregnancy. Evidence showed that some charts could miss warning signs.
After months of campaigning by ourselves, parents, and The Perinatal Institute, the NHS has now acted.
This is an important step forward for safer pregnancy care.
Thank you to every parent who spoke up, every professional who pushed for change, and everyone who helped make this happen. We will continue to share what this means for parents and how to ask questions about your care. To read more, follow the link in the top comment.

Pregnancy worries don’t pause for the holidays, and neither do we.If you’re feeling anxious, overwhelmed, or just need s...
22/12/2025

Pregnancy worries don’t pause for the holidays, and neither do we.
If you’re feeling anxious, overwhelmed, or just need someone to talk things through with during pregnancy, the MAMA Academy helpline remains open over Christmas and New Year.

This might be:
• a first pregnancy
• a pregnancy after loss
• a pregnancy following a difficult or traumatic birth
• or simply a time when things feel heavier than usual
Our free helpline is available for expectant parents, birthing partners and dads too.
You’ll speak with one of our experienced midwives, who can offer a calm, supportive space to talk things through.

📞 Call: 0203 6428 121

Leave a message with a time that works for you and we’ll call you back.

💡 Please remember: we can’t give medical advice. If you have urgent medical concerns, contact your midwife, GP, or maternity unit straight away.

We’re proud to share that our CEO, Heidi Eldridge, has been recognised as Best Maternal Health & Pregnancy Support CEO 2...
21/12/2025

We’re proud to share that our CEO, Heidi Eldridge, has been recognised as Best Maternal Health & Pregnancy Support CEO 2025 (UK).

Heidi’s work is driven by one thing: preventing baby loss and improving maternity safety through evidence, education and listening to parents. This recognition reflects the tireless efforts behind the scenes, the partnerships we’ve built, and the voices of families who continue to push for safer care.

Most of all, it belongs to the entire MAMA Academy community. Our supporters, healthcare professionals, partners and parents, who make this work possible every day.

Thank you for standing with us as we keep working towards safer pregnancies and better outcomes for families across the UK.

Read more here:

https://www.ceo-review.com/ceo-monthly-magazine-celebrates-the-winners-of-the-female-ceo-of-the-year-awards-2025/

Every story shared helps another parent feel seen.We’re collecting real experiences from mums, birthing people, partners...
19/12/2025

Every story shared helps another parent feel seen.
We’re collecting real experiences from mums, birthing people, partners and healthcare professionals, the moments you look back on and think:
“I wish I’d known…”
It might be something you learned the hard way.
It might be a small kindness that made all the difference.
Or something you wish every new parent could hear.

🎙️ You can share your story by:
💌 Sending us a DM
🎧 Recording a short voice or video message
✍️ Writing it out in your own words

We’ll be sharing selected stories (with permission) as part of our I Wish I’d Known campaign to help others feel informed, empowered, and never alone.

Ready to share yours? Tell us below or drop us a DM.

Resident doctors across England have been striking from yesterday (17th Dec). This action is going to last for 5 days (u...
18/12/2025

Resident doctors across England have been striking from yesterday (17th Dec). This action is going to last for 5 days (until the 22nd Dec). This may impact some doctor-led services at hospitals, but please be assured that emergencies, labour, and obstetric care will always be prioritised.

If you have any concerns, questions, or uncertainty about your pregnancy or care during this period, do not hesitate to contact your midwifery unit immediately. Midwives are available and ready to help. Or if you’d like non urgent, non medical advice you can ring our helpline at 0203 6428 121.

Stay safe, informed, and supported.

Amid the busy days, late nights, and festive plans if anything doesn’t feel quite right during your pregnancy, listen to...
17/12/2025

Amid the busy days, late nights, and festive plans if anything doesn’t feel quite right during your pregnancy, listen to that inner voice.
A change in your baby’s movements.
A worry you can’t shake.
Your own physical or emotional health feeling off.

📞 Call your Maternity Unit straight away.
They’re there for you 24 hours a day, 7 days a week, including Christmas Day.

You are never “bothering” anyone.
You are never wasting time.
And you never have to wait until after the holidays.

If in doubt, get checked out.

If you’re feeling anxious, unsure, or just need space to talk things through, MAMA Academy’s free pregnancy helpline is ...
16/12/2025

If you’re feeling anxious, unsure, or just need space to talk things through, MAMA Academy’s free pregnancy helpline is here for you.

You might be:
✔️pregnant for the first time
✔️navigating pregnancy after loss
✔️carrying worries from a previous complication or birth trauma
✔️supporting a partner and not sure who you can talk to
✔️just after a conversation with someone who understands.

Our trained midwives offers a calm, non-judgemental listening ear for birthing parents, partners and dads too.

📞 Call 0203 6428 121

Leave a message with a time that works for you, and one of our midwives will call you back.

Because no one should feel alone in pregnancy.

✨ This helpline offers emotional support and reassurance. If you have medical concerns, always contact your midwife, GP or maternity unit straight away. ✨

MAMA Academy has been shortlisted for an HSJ Partnership Award for our work alongside the NHS to improve pregnancy safet...
15/12/2025

MAMA Academy has been shortlisted for an HSJ Partnership Award for our work alongside the NHS to improve pregnancy safety. This recognition is really about parents, listening when something doesn’t feel right, asking questions, and being supported by professionals who care deeply about keeping babies safe.

We’re proud to work in partnership with maternity teams across the UK to help prevent avoidable baby loss and improve care for families.

👉 If MAMA Academy has supported you or helped you feel more confident during pregnancy, we’d love you to share this post or leave a comment below.

Your voices are why this work matters.

Thank you for being part of our community.

Many babies are born with blue or greyish-blue eyes, but their eye colour can change over the first few months, sometime...
14/12/2025

Many babies are born with blue or greyish-blue eyes, but their eye colour can change over the first few months, sometimes even into toddlerhood! This is because melanin (the pigment that gives colour to our eyes, skin, and hair) continues to develop after birth, especially with light exposure. So that dreamy newborn blue might gradually shift to hazel, green, or brown. 🌈

It’s one of the many little surprises your baby’s journey brings and we’re here to help you understand them all.

💬 Have questions about your baby’s development? Our free and confidential helpline is always here for you. Just call: 0203 6428 121

👉 Visit www.mamaacademy.org.uk for trusted advice and pregnancy support.

Our incredible founder, Heidi Eldridge, is now available to speak at your events!Heidi is passionate about pregnancy saf...
10/12/2025

Our incredible founder, Heidi Eldridge, is now available to speak at your events!

Heidi is passionate about pregnancy safety, maternal health, and driving positive change within the maternity industry. From inspiring keynotes to empowering power hours, Heidi brings deep insight, warmth, and actionable ideas to every stage.

Book Heidi for your next event to champion safer pregnancies and informed maternity care!

DM or email us over at: contact@mamaacademy.org.uk to enquire 💌

The Interim Amos Report has landed  and it confirms what too many families already know: maternity care in England is no...
09/12/2025

The Interim Amos Report has landed and it confirms what too many families already know: maternity care in England is not consistently safe.

Baroness Amos reports hearing experiences “far worse” than she expected, including:
💔 Women not listened to, even when reporting reduced movements
💔 Families left without clear communication, support or apology
💔 Poor basic care like unclean wards, missed meals, no help to use the bathroom
💔 Discriminatory treatment of Black, Asian, working-class and vulnerable parents
💔 Birth plans ignored, and parents having to repeat themselves during crises
💔 Families feeling blamed for their baby’s death
💔 Parents placed on postnatal wards with newborns after experiencing loss
💔 Long delays in autopsy reports, delaying grieving
💔 Difficulty accessing medical notes, and reports being redacted

But many families also shared positive experiences of compassionate care, showing change is possible.

For staff, the picture is equally tough:
⚠️ Unsafe workloads
⚠️ Aggressive behaviour from the public
⚠️ Broken systems and facilities
⚠️ Emotional toll of not being able to deliver the care they want to give

At the same time, midwives described how visible senior leadership, specialist midwifery roles, and better teamwork improve care and raise morale.

This review is not about blaming staff. It’s about fixing a system that leaves families unsafe and staff unsupported.

If you’d like to read our full response, click the link below ⬇️
https://www.mamaacademy.org.uk/news/systemic-failures-silenced-families-and-unsupported-staff-our-response-to-the-amos-interim-report/

08/12/2025

This week on The MAMA Podcast, we’re unpacking the gap between what people say you can do
and what actually happens in real maternity care for plus sized women.

Choice is powerful but only when it’s informed, realistic, and grounded in how the system truly works.

If you’ve ever wondered why certain debates get so heated (or so unhelpful), this conversation is for you.

Full episode drops Friday. Follow the link in the comments to subscribe.

Address

Addlestone

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

Telephone

+447427851670

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