Norman Prince Ascot

22/07/2025

Zeiss lens wipes available in practice.

15/07/2025

☀️ Heading out this summer? Whether it’s the beach, a festival, the park or a picnic, make sure you look great and protect your eyes from harmful UV rays. 😎

Your eyes are the only exposed part of your body you can’t apply sunscreen to—and yes, they can get sunburnt!

Thinking about updating your sunglasses? We’ve got you covered. 👓

📞 Call us to book an appointment—we’ll help you find the perfect prescription sunwear solution.

✨ Complete prescription sunglasses start from just £115, with full UV protection included.

03/07/2025

Sun-cream for the eyes?

UV protection comes to mind in the hot sunny weather, and we take steps to protect our skin from sun damage - but do we remember to also protect our eyes?

Sunglasses are the most obvious route: we can offer prescription and non-prescription sunglasses, plus clip-ons for your existing specs, photochromic lenses (e.g. Transitions) and also a range of frames with discreet magnetic clip-ons for full versatility.

Your regular glasses can be equipped with a UV-protective coating for year-round protection against harmful UV.

Drop in to talk with us about your needs and our current seasonal offers.

17/06/2025

Please note that our opening hours are slightly reduced this week due to Royal Ascot. However, our team is here to assist you as usual.

10/06/2025

We had so much fun with the Kate Spade rep checking out their gorgeous new range! We picked some fresh colours and playful styles that’ll pair beautifully with the rest of our collection – can’t wait for you to see them

03/06/2025

We have a new parking system in place.
Please enter your vehicle registration on the tablet at reception upon arrival.

20/05/2025

👁️ Myopia Awareness Week 👁️
Myopia is now considered one of the most significant threats to eye health worldwide, especially in children. If left unmanaged, it can lead to serious complications later in life, including retinal detachment, glaucoma, and macular degeneration.

But the good news? We can take action.

✅ Just 2+ hours outdoors daily can significantly reduce the risk of developing Myopia in children.
✅ Early diagnosis and customised treatment plans—including specialised lenses, eye drops, and lifestyle changes—can help slow its progression.

Let’s protect our vision—early action matters.


"We need to spread the message that children who don’t spend enough time outdoors are at greater risk of developing myopia, which can progress to irreversible vision loss.

While we don’t yet know everything about myopia, we know far too much to remain passive.“

Yvette Waddell, CEO, BHVI

07/05/2025

If you want to learn more about Myopia and the technology we now have which can help slow the progression of this common condition in children using either spectacle lenses or contact lenses please contact us on 01344 625511.

03/05/2025

Are you enjoying this beautiful sunny weather as much as we are?
It’s the perfect reminder to refresh your sunwear! Our latest collection of stylish sunglasses is now in practice.

And to help you avoid damaging your frames by wearing them on your head, why not pick up one of our chic new chains or cords? They’re practical, fashionable, and perfect for keeping your sunglasses safe.

30/04/2025

After a very quiet start to the morning our phone lines are now back and ringing.

Send a message to learn more

30/04/2025

We're currently experiencing an OS issue impacting our phones. Please reach out to us via ascot@nprinceopticians.co.uk and we will get back to you. We're working to resolve this quickly.

15/04/2025

Specially formulated and Doctor approved, Optase Life Sensitive Eye Makeup Remover adopts a different approach to makeup removal. If you’re one of the 46% who suffer with sensitive eyes, consider using this product for makeup removal which helps protect the skin around your eyes. Now in stock at Norman Prince Opticians.
https://optase.com/wp-content/uploads/2024/12/Optase_FNLY_US-Version_AI-VO__2.mp4?_=2