18/12/2025
It’s been a decade since I was featured in .uk magazine and a lots changed since this article was written !!
I barely recognise the old version of me, I had to dismantle and rebuild myself piece by piece, in order for the real me locked inside to emerge,
I’ve been in the beauty / aesthetic industry since 2008, and as a male therapist I’ve always felt like an outsider, like I don’t belong or fit into the industry,
I’ve always felt like I’ve had something to prove to myself and the world, because I’ve had so many doors closed in my face,
In the early days clients would refuse to let me treat them, so many people told me I would never succeed as skin therapist or businessman,
But you should never underestimate Finchie, I am the original reinvention artist, I don’t give up without a fight 💪
I spent years playing the role society expected a male skin therapist to play, but I felt trapped and constrained by the chains placed upon me,
I could no longer live in the clinical white prison I had built for myself, deep down inside I was drowning suffocating as each year went by,
Eventually I had to break free, that’s when Finchie my alter ego showed up, he taught me to be brave, fierce and embrace my sassy side !!!
That’s when something magical happened, I stopped caring what other people thought of me, and I started building a business and career on my own terms,
I’m in my own lane, carving out my own niche, setting my own trends, refusing to conform or comply to what the world or industry expect of me,
I’m flying the flag for all the males in the industry that feel overlooked, under represented, miss understood and beaten down,
Together we are rewriting the rule book, covering new ground, kicking down doors, dismantling stereotypes,
and showing that men can succeed in the beauty / aesthetic industry 💪
