26/01/2026
I'm seeing a lot of over marketing at the moment about expensive machines, devices and therapies that claim to “heal tissue”, “boost cellular energy” or even “increase ATP production”.
As a clinician with a Master’s degree in Pharmacology & Orthopaedic Medicine, I feel it’s important to gently demystify some of this,
not to dismiss technology entirely, but to help people make informed decisions and avoid being misled by clever marketing and huge over simplifications.
ATP (adenosine triphosphate) is the body’s energy molecule. It is produced inside our cells through complex metabolic processes that depend on oxygen, nutrients, enzymes and healthy mitochondria. There is no external machine that can directly switch this process on or “recharge” cells in the way some claims suggest. When you see language like “boosts ATP” or “energises cells”, this is usually marketing shorthand rather than a literal biological effect.
Many electro-physical therapies such as radiofrequency, TENS, PEMF or laser can absolutely have a role in healthcare. Where the evidence is strongest, these tools help by reducing pain, improving circulation by tissue heating, modulating the nervous system, or making movement more comfortable. That can be valuable. But that is very different from directly healing damaged tissue, regenerating tendons, or accelerating biology in a way that bypasses how the body actually works.
True tissue healing is driven by load, movement, time, blood supply, nutrition, and appropriate rehabilitation. Technology can sometimes support that process indirectly, but it cannot replace it. When claims sound too good to be true, they usually are.
As patients, you deserve honest explanations not hype. And as clinicians, it’s our responsibility to explain what a treatment can realistically do, what it can’t do, and where it fits within a bigger rehabilitation plan.
The most effective care is rarely about the “latest machine”. It’s about accurate diagnosis, good clinical reasoning, evidence-based treatment, and helping the body do what it’s designed to do:
recover, adapt and strengthen.
If you ever have questions about a treatment you’ve seen advertised, ask. An informed patient is always a stronger one.
