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The Infinite Project - Stephen Gauld, Turriff, Banff (2025)

20/09/2025

𝐀 𝐍𝐢𝐤𝐞 𝐚𝐝𝐯𝐞𝐫𝐭 𝐜𝐡𝐚𝐧𝐠𝐞𝐝 𝐦𝐞 𝐚𝐬 𝐚 𝐜𝐡𝐢𝐥𝐝…⁣
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I’ve loved training for as long as I can remember.⁣
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When I was about 10, I saw this Nike ad.⁣
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A young athlete was up before the world, training basketball in the dark. ⁣
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It was like 4am, everyone else was asleep…but he was out there putting the work in.⁣
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Something about that lit a fire in me and was so inspiring. ⁣
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Back then, I played a lot of football. ⁣
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After seeing that advert, I started getting up before school. ⁣
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Usually before 6am, to train. ⁣
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Constantly practising my skills, controlling the ball, step overs etc. ⁣
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In the winter, I’d balance a little light on a bin just so I could see the ball in the dark.⁣
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It was tough, most mornings I didn’t want to get up. ⁣
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It was always tempting to just hit snooze and go back to sleep. ⁣
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That’s one of my strongest childhood memories: not the games, not the goals…the training. ⁣
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The mornings where I did the work even when I didn’t feel like it.⁣
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That’s where I first built self-respect and discipline.⁣
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Over the last few years, I’ve rediscovered that feeling in a big way. ⁣
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Setting goals that scare me a little. Training for things that force the best out of me.⁣
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Because when you show up, day after day, and do what you said you’d do…⁣
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That’s when you start becoming the person you knew deep down you could be.⁣
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Training isn’t just exercise for me, it’s a way of life.⁣
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It’s why I created The Infinite Project.⁣
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This isn’t a game you ever “complete.”⁣
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There’s always another level. Always more growth. Always more potential.⁣

19/09/2025

𝗪𝐡𝐚𝐭 𝐰𝐞 𝐝𝐨 𝐝𝐢𝐟𝐟𝐞𝐫𝐞𝐧𝐭𝐥𝐲 𝐢𝐧𝐬𝐢𝐝𝐞 𝐈𝐧𝐟𝐢𝐧𝐢𝐭𝐞…⁣
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Here’s the difference 👇⁣
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The old ‘generic’ way:⁣
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❌ Unrealistic training plan you can’t stick to long term⁣
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❌ Cutting out all your favourite foods⁣
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❌ Falling off track the second life gets busy >>> “I’ll start again when things calm down”⁣
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❌ Forever starting over⁣
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The Infinite way:⁣
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✅ A realistic plan that works around you (not the other way around)⁣
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✅ A way of eating you actually enjoy (that still gets results)⁣
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✅ Accountability that pulls you back on track when life gets in the way ⁣
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✅ Becoming the type of person who’s lean, fit, and ready to take on challenges (building the new you)⁣
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It’s not about doing more.⁣
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It’s about doing the right things, consistently.⁣
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That’s why people inside Infinite don’t just lose weight, they step into a whole new identity.⁣
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👉 Example: Sean.⁣
(I posted about him a couple of weeks ago) ⁣
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He lost 24lbs in 2 months while running his business and looking after his family.⁣
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No mental diets or insane trainings plans in sight.⁣
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He’s actually enjoying the process (imagine that, enjoying fat loss 🙌).⁣
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Now he’s leaner, fitter, and stronger than he’s been in years…⁣
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And the mad thing? He’s only just getting started.⁣
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When you do things the right way…⁣
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The sky is the limit to what’s possible.⁣

19/09/2025

𝐇𝐨𝐰 𝐈𝐚𝐢𝐧 𝐆𝐨𝐭 𝐢𝐧 𝐭𝐡𝐞 𝐁𝐞𝐬𝐭 𝐒𝐡𝐚𝐩𝐞 𝐨𝐟 𝐇𝐢𝐬 𝐋𝐢𝐟𝐞 & 𝐓𝐨𝐨𝐤 𝐇𝐢𝐬 𝐅𝐢𝐭𝐧𝐞𝐬𝐬 𝐓𝐨 𝐍𝐞𝐰 𝐋𝐞𝐯𝐞𝐥𝐬…⁣
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And Became the Kind of Guy Who Runs Ultra Marathons & 10+ Hyrox Events 🤯⁣
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A lot of people lose body fat.⁣
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But the real story isn’t just about dropping the weight — it’s about what comes next.⁣
Iain didn’t just get lean.⁣
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In just 4–5 months, he built a strong, athletic physique — and then he took things to the next level.⁣
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👉 He set new challenges that gave his training purpose.⁣
👉 He kept the fire alive with goals that pushed him harder.⁣
👉 He went from the occasional jog to smashing marathons, ultra marathons, and 10 Hyrox’s ⁣
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Each race, each mile, built his confidence and belief in what he could achieve.⁣
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Fat loss is just one part of the process.⁣
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The real transformation happens when you ask yourself: “What’s my next challenge?”⁣
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When you take on something your former self wouldn’t have believed you could do…⁣
That’s when real change happens — and it sticks.⁣
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So, if you’re getting lean or working toward it — don’t stop or settle once you hit your goal.⁣
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Find a new challenge that excites and drives you forward.⁣
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That’s how you keep growing.⁣
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That’s how you build a new identity.⁣
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That’s how you become unstoppable.⁣
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Be like Iain — and discover what you’re truly capable of 👊⁣

19/09/2025

𝗪𝐡𝐞𝐧 𝐩𝐞𝐨𝐩𝐥𝐞 𝐣𝐨𝐢𝐧 𝐈𝐧𝐟𝐢𝐧𝐢𝐭𝐞, 𝐭𝐡𝐞𝐲 𝐜𝐡𝐚𝐧𝐠𝐞…⁣
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They go from:⁣
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❌ Overweight, unconfident & fed up⁣
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❌ Struggling for motivation, time & energy⁣
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❌ Lacking drive & feeling like their best years are behind them⁣
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❌ Frustrated, knowing deep down they could be so much better⁣
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To becoming:⁣
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✅ Leaner, stronger, fitter & confident again⁣
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✅ The person their family, friends & colleagues actually look up to⁣
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✅ Full of energy for work, kids, and training⁣
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✅ Someone who takes on challenges that once felt impossible — 10Ks, HYROX, marathons, ultras, fitness events⁣
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This isn’t just another cookie-cutter fat loss program.⁣
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It’s a lifestyle.⁣
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It’s an identity shift.⁣
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It’s a new way of living.⁣
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It’s becoming the person you always knew you could be.⁣

17/09/2025

𝗪𝐡𝐚𝐭 𝐢𝐟 𝐠𝐞𝐭𝐭𝐢𝐧𝐠 𝐢𝐧 𝐬𝐡𝐚𝐩𝐞 𝐝𝐢𝐝𝐧’𝐭 𝐡𝐚𝐯𝐞 𝐭𝐨 𝐛𝐞 𝐬𝐨 𝐛𝐥𝐨𝐨𝐝𝐲 𝐡𝐚𝐫𝐝…⁣
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Now, I’m not going to bu****it you and say it’s easy.⁣
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Change is always challenging…that’s what makes it so rewarding when you get there.⁣
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But here’s the thing → it doesn’t need to be miserable.⁣
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Some feel like it’s impossible & I’m not surprised when you’ve failed again & again. ⁣
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Inside Infinite, we focus on building a lifestyle that becomes your new normal.⁣
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✅ One you actually enjoy.⁣
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✅ One that works with your commitments, your time, and your life.⁣
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If you’ve followed this page, you’ll have seen proof after proof of clients who’ve done exactly that.⁣
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They didn’t just “lose weight.”⁣
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They built a lifestyle that made them leaner, fitter and stronger…⁣
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That gave them the confidence to take on things they once thought were impossible.⁣
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Do you think they’d have got there if I made the process miserable & unenjoyable?⁣
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No chance.⁣
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We don’t just build results.⁣
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We build the new you…by building you a new lifestyle.⁣

16/09/2025

⁣𝐌𝐨𝐬𝐭 𝐩𝐞𝐨𝐩𝐥𝐞 𝐢𝐧 𝐭𝐡𝐞𝐢𝐫 𝟑𝟎𝐬 & 𝟒𝟎𝐬 𝐞𝐧𝐝 𝐮𝐩 𝐬𝐭𝐮𝐜𝐤 𝐢𝐧 𝐭𝐡𝐞 𝐬𝐚𝐦𝐞 𝐥𝐨𝐨𝐩…⁣
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👉 They think the only way to get lean is by suffering through another miserable diet.⁣
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👉 They convince themselves they need to go “all in” with some crazy, unrealistic plan.⁣
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👉 And when it all feels too much? ⁣
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They convince themselves with… “I’m too busy” or “I’m just getting older.”⁣
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This is the old way.⁣
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It’s built on fad diets and sh*tty cookie cutter training plans that leave you drained & fed up. ⁣
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Literally counting down the days until it’s over.⁣
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The real enemy here → that belief that you need to eat and train like a bloody bodybuilder just to look and feel good.⁣
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Or that getting lean should be ridiculously hard & miserable. ⁣
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That’s just not true.⁣
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The new way?⁣
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We build the new you.⁣
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We build a lifestyle that actually fits your life.⁣
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When you do that, you never need to “start another diet” again.⁣

15/09/2025

𝐇𝐨𝐰 𝐎𝐮𝐫 𝐂𝐥𝐢𝐞𝐧𝐭 𝐋𝐨𝐬𝐭 𝐎𝐯𝐞𝐫 𝟐.𝟓 𝐒𝐓𝐎𝐍𝐄 𝐨𝐟 𝐁𝐨𝐝𝐲 𝐅𝐚𝐭 & 𝐓𝐫𝐚𝐧𝐬𝐟𝐨𝐫𝐦𝐞𝐝 𝐇𝐞𝐫 𝐅𝐢𝐭𝐧𝐞𝐬𝐬 👇⁣
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Here’s how we made it happen 👇⁣
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1️⃣ 𝐒𝐡𝐨𝐰𝐞𝐝 𝐡𝐞𝐫 𝐄𝐗𝐀𝐂𝐓𝐋𝐘 𝐰𝐡𝐚𝐭 𝐭𝐨 𝐞𝐚𝐭 𝐭𝐨 𝐠𝐞𝐭 𝐥𝐞𝐚𝐧⁣
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No unrealistic rules or meal plans. ⁣
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We built a way of eating that worked for her. ⁣
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That she enjoyed and could stick to long term 👌⁣
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2️⃣ 𝐁𝐮𝐢𝐥𝐭 𝐚 𝐭𝐫𝐚𝐢𝐧𝐢𝐧𝐠 𝐩𝐥𝐚𝐧 𝐭𝐡𝐚𝐭 𝐰𝐨𝐫𝐤𝐞𝐝 𝐚𝐫𝐨𝐮𝐧𝐝 𝐡𝐞𝐫 𝐥𝐢𝐟𝐞⁣
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There’s no point trying to follow some crazy plan if it’s unrealistic long term. ⁣
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We removed the guesswork and gave her a plan she actually stick to. ⁣
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So that each week she knew EXACTLY what she needed to do exercise wise. ⁣
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3️⃣ 𝐇𝐞𝐥𝐝 𝐡𝐞𝐫 𝐚𝐜𝐜𝐨𝐮𝐧𝐭𝐚𝐛𝐥𝐞 𝐞𝐯𝐞𝐫𝐲 𝐬𝐢𝐧𝐠𝐥𝐞 𝐰𝐞𝐞𝐤⁣
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Most people know what to do… but actually doing it? ⁣
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That’s where accountability changes the game. ⁣
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We made sure she stayed on track even when life got In the way. ⁣
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4️⃣ 𝗪𝐞 𝐬𝐞𝐭 𝐜𝐥𝐞𝐚𝐫 𝐠𝐨𝐚𝐥𝐬 (𝐋𝐨𝐧𝐠 𝐓𝐞𝐫𝐦 𝐆𝐨𝐚𝐥 𝐁𝐫𝐨𝐤𝐞𝐧 𝐃𝐨𝐰𝐧 𝐈𝐧𝐭𝐨 𝟑𝟎 & 𝟗𝟎 𝐃𝐚𝐲𝐬)⁣
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We got clear on her long term goals, where she wanted to be 6months+ from now. ⁣
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We then worked our way back so we knew exactly where we need to be 30 & 90 days from now. ⁣
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Having clear goals to work with is a game changer. ⁣
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After 9 months…the results were insane 🤯⁣
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✅ 2.5 stone of body fat gone⁣
✅ Went from struggling to run 5k to smashing 15k with ease⁣
✅ Energy levels through the roof⁣
✅ Dropped clothes sizes & feeling more confident⁣
✅ Found a plan she can actually stick to long term⁣
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If you’ve read this far and want to see if I can help you get results like this…⁣
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📩 We have some spaces opening up for new clients at the end of the month…⁣
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Interested in starting your own transformation and finishing off the year in a better place…⁣
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Message with the word “𝐈𝐍𝐓𝐄𝐑𝐄𝐒𝐓𝐄𝐃” to find out more 👍

13/09/2025

𝐎𝐯𝐞𝐫 𝐭𝐡𝐨𝐬𝐞 𝟗 𝐦𝐨𝐧𝐭𝐡𝐬 𝐭𝐫𝐚𝐢𝐧𝐢𝐧𝐠 𝐟𝐨𝐫 𝐭𝐡𝐞 𝐈𝐫𝐨𝐧𝐦𝐚𝐧 𝟕𝟎.𝟑, 𝐞𝐯𝐞𝐫𝐲𝐭𝐡𝐢𝐧𝐠 𝐜𝐡𝐚𝐧𝐠𝐞𝐝.⁣
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I lost 2 stone of body fat and looked lean again. ⁣
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I felt like I was the fittest I’d ever been. ⁣
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And the best part…it didn’t even feel like I was on a “diet.”⁣

Getting lean happened almost by accident…because the focus wasn’t on restricting myself, it was on performance.⁣

Getting lean happened almost by accident…because the focus wasn’t on restricting myself it was on performance.⁣
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But the real win wasn’t just the physical change…⁣
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It was the purpose. The mission.⁣
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The reason to get up early and get those sessions in before the kids were up. ⁣
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Or heading out for a late workout once the kids were bedded. ⁣
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Once the Ironman came round and I crossed that finish line…it seriously changed me. ⁣
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I had 2 big takeaways from it;⁣
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1️⃣ I’m capable of far more than I ever imagined.⁣
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2️⃣ You can train for absolutely anything.⁣
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That identity shift is why I now help people in their 30s and 40s.⁣
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Because I know what it’s like to feel stuck.⁣
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To feel like you are coasting. ⁣
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To break promise after promise to yourself.⁣
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And I also know what happens when you finally step up.⁣
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When you build the version of yourself who’s fitter, leaner, and ready to take on challenges that actually excite you.⁣
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That’s why I created my coaching community…so you don’t have to do it alone.⁣
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So you can feel part of something bigger.⁣

12/09/2025

𝐇𝐞𝐫𝐞’𝐬 𝐭𝐡𝐞 𝐟𝐮𝐧𝐧𝐲 𝐭𝐡𝐢𝐧𝐠… 𝐰𝐡𝐞𝐧 𝐈 𝐬𝐢𝐠𝐧𝐞𝐝 𝐮𝐩, 𝐈 𝐜𝐨𝐮𝐥𝐝𝐧’𝐭 𝐞𝐯𝐞𝐧 𝐬𝐰𝐢𝐦 𝐟𝐫𝐨𝐧𝐭 𝐜𝐫𝐚𝐰𝐥 😅⁣
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I hadn’t been swimming properly since school.⁣
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I could make it to the pool bar on holiday… but that was about it and usually it was doggie paddle. ⁣
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My first session in the pool…an absolute shambles. ⁣
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I barely made it one length of front crawl before switching to breaststroke.⁣
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Couldn’t seem to breath right and felt like I was a drinking half the pool each length. ⁣
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Not a great start.⁣
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But with my coach’s help, I got a plan together:⁣
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✅ 1x swim⁣
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✅ 2x cycles⁣
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✅ 2x runs⁣
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✅ 2x strength sessions⁣
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At first, I thought how the hell am I going to fit this all in? ⁣
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But with early mornings, less wasted time on the sofa, and a bit of discipline, I made it work.⁣
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The mad thing is, it wasn’t actually that bad. Most of it anyways. ⁣
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There was one brutal 4-week block where training peaked, where I did the most amount of miles. ⁣
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But outside of that, it was manageable.⁣
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I also had to overhaul my nutrition.⁣
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I was carrying too much body fat, and it wasn’t helping.⁣
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So I focused on 80% nutritious, whole foods…⁣
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And left 20% for the stuff I loved…family meals, the odd takeaway, ice cream with the kids.⁣
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The majority of the week was planned out so I knew exactly what I was having. ⁣
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Haivng that structure & balance again was a game changer. ⁣
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I wasn’t trying to cut everything out like I’d done previously…⁣
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So it sort of felt like I was just eating normally and not on a ‘diet’. ⁣
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For the first time in years, I felt in the zone again. ⁣
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I felt focused. ⁣
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Training had purpose. My nutrition had structure.⁣
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And most importantly, it was built around my life now.⁣
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Not how things used to look before kids.⁣
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That really was the key…building my nutrition & training around my life. ⁣

11/09/2025

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𝐎𝐧𝐞 𝐧𝐢𝐠𝐡𝐭, 𝐚𝐟𝐭𝐞𝐫 𝐰𝐞’𝐝 𝐩𝐮𝐭 𝐒𝐤𝐲𝐞 𝐭𝐨 𝐛𝐞𝐝, 𝐈 𝐰𝐚𝐬 𝐜𝐡𝐢𝐥𝐥𝐢𝐧𝐠 𝐨𝐧 𝐭𝐡𝐞 𝐬𝐨𝐟𝐚.⁣
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As per usual, I was on YouTube (where I spend many hours 🤣)⁣
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My search history would surprise you…ghosts, aliens and black cats in the UK 😅⁣
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But this one night, I stumbled across a guy called Nick Bare.⁣
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He’d signed up for his first ever Ironman Triathlon and had documented the whole thing.⁣
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I watched the entire series he did on Youtube. Was totally hooked. ⁣
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I watched the setbacks, the breakthroughs, the brutal training he had to do…⁣
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And then I watched him cross the finish line.⁣
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Something clicked.⁣
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I realised that having a goal that big and scary forces you to evolve.⁣
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It pushes you to level up.⁣
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And that was exactly what I needed.⁣
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So after spending weeks looking at the Ironman website…I thought: F**K IT.⁣
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I signed up for Weymouth Ironman 70.3.⁣
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I had butterflies as I hit buy now then felt a little sick.⁣
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But deep down, I knew this was going to change me.⁣
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Looking back now… that was the best money I’ve ever spent.⁣
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It changed my life. ⁣

10/09/2025

𝐈 𝐮𝐬𝐞𝐝 𝐭𝐨 𝐛𝐞 𝐭𝐡𝐞 𝐦𝐚𝐬𝐭𝐞𝐫 𝐨𝐟 𝐞𝐱𝐜𝐮𝐬𝐞𝐬…⁣
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👉 “I don’t need to be that lean…”⁣
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👉 “I’ll sort things out next week…Monday” ⁣
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👉 “I’ve got too much on just now…once things settle down” ⁣
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I blamed my social life (even though that wasn’t a thing since having kids🤣)⁣
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I blamed my poor sleep. ⁣
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I blamed by business…I’ve got no time. ⁣
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I was always promising myself that in the future…things would change. ⁣
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But here’s the thing…⁣
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You break enough promises to yourself, you eventually get to a point where you go…⁣
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F**K THIS. ⁣
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Fed up of being fed up.⁣
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That’s when change really starts…⁣
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When the pain of staying the same becomes worse than the pain of changing. ⁣
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If I’m being honest, It took me almost a year to get to that point. ⁣
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I’d been coasting and so slack for far too long. ⁣
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Looking back, I was holding myself back. ⁣
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I was telling myself stories to keep me safe & comfortable. ⁣
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It meant that I could just glory on down the same road of comfort. ⁣
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The reality of things though was that what worked before, didn’t work anymore. ⁣
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Life had changed a lot since becoming a Dad. ⁣
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I need to build a new way of getting lean & fit. ⁣
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A way that actually fit round life now. ⁣
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And rediscover that fire & drive again…by having a mission. ⁣

09/09/2025

𝐁𝐲 𝐭𝐡𝐞 𝐞𝐧𝐝 𝐨𝐟 𝟐𝟎𝟐𝟏, 𝐈’𝐝 𝐣𝐮𝐬𝐭 𝐛𝐞𝐜𝐨𝐦𝐞 𝐚 𝐃𝐚𝐝…⁣
⁣
Life had changed A LOT.⁣
⁣
I wasn’t overweight…but I wasn’t lean either. ⁣
⁣
I’d slowly slipped into bad habits. ⁣
⁣
👉 Snacking on crap in the evenings. ⁣
👉 Half arsing workouts, feeling like I was just doing it to tick a box⁣
👉 Setting goals I wasn’t even excited about (let’s lose 10kg)⁣
⁣
I felt like I’d lost my spark and was just half arsing everything. ⁣
⁣
Some of the goals I set myself…just didn’t excite me. ⁣
⁣
After a week or two I’d half jacked them in. ⁣
⁣
I didn’t like how I Looked in the mirror and wasn’t happy with the direction I was heading. ⁣
⁣
I knew I could be better…but wasn’t. ⁣
⁣
That frustrated the hell out of me. ⁣
⁣
Because it wasn’t just about me anymore. ⁣
⁣
I wanted to lead by example. ⁣
⁣
I wanted my kids to grow up seeing what it looks like to look after yourself. ⁣
⁣
And inspire them to push past what they think they are capable of. ⁣
⁣
To challenge themselves and become better. ⁣
⁣
And right then, I realised…⁣
⁣
That’s what was missing…⁣
⁣
A mission. ⁣
⁣
A reason to grow & evolve again. ⁣

The Infinite Project - Stephen Gauld

20/09/2025

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