The Infinite Project - Stephen Gauld

The Infinite Project - Stephen Gauld The Infinite Project

Helping people in their 30s and 40s look and feel better than they did in their 20s.

๐ˆ๐ญโ€™๐ฌ ๐ง๐จ๐ญ ๐ญ๐ก๐š๐ญ ๐ฒ๐จ๐ฎ ๐ฅ๐š๐œ๐ค ๐๐ข๐ฌ๐œ๐ข๐ฉ๐ฅ๐ข๐ง๐ž ๐ฐ๐ข๐ญ๐ก ๐ฒ๐จ๐ฎ๐ซ ๐๐ข๐ž๐ญโ€ฆโฃโฃYou just donโ€™t have any bloody structure! โฃโฃMy diet used to be a bloo...
26/02/2026

๐ˆ๐ญโ€™๐ฌ ๐ง๐จ๐ญ ๐ญ๐ก๐š๐ญ ๐ฒ๐จ๐ฎ ๐ฅ๐š๐œ๐ค ๐๐ข๐ฌ๐œ๐ข๐ฉ๐ฅ๐ข๐ง๐ž ๐ฐ๐ข๐ญ๐ก ๐ฒ๐จ๐ฎ๐ซ ๐๐ข๐ž๐ญโ€ฆโฃ
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You just donโ€™t have any bloody structure! โฃ
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My diet used to be a bloody shambles. โฃ
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I used to fall into the same vicious cycle of eating all the wrong foods. โฃ
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Then promise myself that tomorrow will be different. โฃ
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It rarely was. โฃ
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The thing that changed the game for me was I started to plan my food intake for the week ahead. โฃ
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I wanted to remove the guesswork so that when life got mega busyโ€ฆโฃ
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I didnโ€™t have to rely on my willpower. โฃ
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Most beat themselves up about not being disciplined. โฃ
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You shouldnโ€™t have to be disciplined. โฃ
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If you plan ahead and actually build a way of eating that you enjoyโ€ฆโฃ
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You donโ€™t need to rely on discipline to keep you on track. โฃ
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Iโ€™ve got a free Educational Training that shows you how to do thisโ€ฆโฃ
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๐ˆ๐Ÿ ๐ฒ๐จ๐ฎโ€™๐ ๐ฅ๐ข๐ค๐ž ๐š๐œ๐œ๐ž๐ฌ๐ฌ ๐ญ๐จ ๐ข๐ญ ๐ฆ๐ž๐ฌ๐ฌ๐š๐ ๐ž: ๐“๐‘๐€๐ˆ๐๐ˆ๐๐†

I stopped tracking calories years ago and started doing this insteadโ€ฆMeal Planning. Because tracking calories was a nigh...
25/02/2026

I stopped tracking calories years ago and started doing this insteadโ€ฆ

Meal Planning.

Because tracking calories was a nightmare for me.

Iโ€™d start the day off with the right intentionsโ€ฆthen life would get in the way.

Iโ€™d forget to track lunch or end up having supper & canโ€™t be arsed to figure out exactly what iโ€™ve hadโ€ฆ

So Iโ€™d promise tomorrow Iโ€™d track everything.

This led me to being way too inconsistent which led to inconsistent progress.

What I do now is differentโ€ฆ

Instead of tracking as I go I pre plan my food intake ahead of time.

Iโ€™ll still use an app like MyFitnessPal but instead of tracking as I goโ€ฆ

Iโ€™ll input the entire day ahead.

That forces me to plan ahead instead of relying on my willpower in the moment to pick the right foods.

Or relying on me to remember to track everything as I go!

Iโ€™ll usually pre input the entire weeks food intake which takes me 10mins.

Then Iโ€™ll just use MyFitnessPal as my meal planโ€ฆcheck it to see what iโ€™ve got planned for the day ahead.

So if you are inconsistent with tracking calories >> try using it as a meal planner instead.

Then Iโ€™ll just use MyFitnessPal as my meal planโ€ฆcheck it to see what Iโ€™ve got planned for the day ahead. โ€ฆ

โ€œ๐ˆโ€™๐ฅ๐ฅ ๐ฃ๐ฎ๐ฌ๐ญ ๐ฌ๐ญ๐š๐ซ๐ญ ๐›๐ž๐ข๐ง๐  ๐ ๐จ๐จ๐ ๐š๐ง๐ ๐ž๐š๐ญ๐ข๐ง๐  ๐›๐ž๐ญ๐ญ๐ž๐ซโ€ฆโ€โฃโฃThat was my game plan back in the day. โฃโฃAnd I hear a lot of others who...
24/02/2026

โ€œ๐ˆโ€™๐ฅ๐ฅ ๐ฃ๐ฎ๐ฌ๐ญ ๐ฌ๐ญ๐š๐ซ๐ญ ๐›๐ž๐ข๐ง๐  ๐ ๐จ๐จ๐ ๐š๐ง๐ ๐ž๐š๐ญ๐ข๐ง๐  ๐›๐ž๐ญ๐ญ๐ž๐ซโ€ฆโ€โฃ
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That was my game plan back in the day. โฃ
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And I hear a lot of others who have tried that too. โฃ
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You decide you need to start getting leaner and the best way to do thatโ€ฆโฃ
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Is by trying to eat better each day with what you choose to eat. โฃ
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Often, it works for a wee whileโ€ฆbut then before you know it, you are back to your old ways. โฃ
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Leaving your food choices to what you fancy in the moment and relying on willpowerโ€ฆโฃ
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Is not a smart strategy! โฃ
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You end up with decision fatigue >> which leads your brain to pick whatโ€™s most convenient. โฃ
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What you need to do instead is this ๐Ÿ‘‡โฃ
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Get clear on what you plan to eat for the day ahead. โฃ
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Remove the guesswork and make it easier for you to make progress. โฃ
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What the hell do I eat though Stephen? >> I hear you. โฃ
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Well Iโ€™ve got an educational training showing you exactly how to build out your own nutrition plan. โฃ
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Help you remove the guesswork and most importantly >> see results!! โฃ
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If youโ€™d like access to it >> message โ€œ๐“๐‘๐€๐ˆ๐๐ˆ๐๐†โ€ โฃ
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Iโ€™ll send it straight over ๐Ÿ™Œ

๐€ ๐ฌ๐ญ๐จ๐ง๐ž ๐จ๐Ÿ ๐›๐จ๐๐ฒ ๐Ÿ๐š๐ญ ๐†๐Ž๐๐„โ€ฆ ๐š๐ง๐ ๐ฌ๐ก๐žโ€™๐ฌ ๐จ๐ง๐ฅ๐ฒ ๐ฃ๐ฎ๐ฌ๐ญ ๐ ๐ž๐ญ๐ญ๐ข๐ง๐  ๐ฌ๐ญ๐š๐ซ๐ญ๐ž๐ ๐Ÿ’ชโฃโฃMeet Kirsty.โฃโฃKirsty has been flying since she joined T...
23/02/2026

๐€ ๐ฌ๐ญ๐จ๐ง๐ž ๐จ๐Ÿ ๐›๐จ๐๐ฒ ๐Ÿ๐š๐ญ ๐†๐Ž๐๐„โ€ฆ ๐š๐ง๐ ๐ฌ๐ก๐žโ€™๐ฌ ๐จ๐ง๐ฅ๐ฒ ๐ฃ๐ฎ๐ฌ๐ญ ๐ ๐ž๐ญ๐ญ๐ข๐ง๐  ๐ฌ๐ญ๐š๐ซ๐ญ๐ž๐ ๐Ÿ’ชโฃ
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Meet Kirsty.โฃ
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Kirsty has been flying since she joined Team Infinite.โฃ
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Sheโ€™s lost around a stone of body fat so far and the best part isโ€ฆโฃ
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Sheโ€™s not just lighter >> sheโ€™s leaner, fitter & faster ๐Ÿ’ชโฃ
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This is the kind of progress I love to see because itโ€™s not just about the scales movingโ€ฆโฃ
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Itโ€™s about becoming more athletic and improving performance too.โฃ
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Kirsty has some big goals coming up this year:โฃ
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โœ… A solo HYROX in a couple of weeksโฃ
โœ… An ultramarathonโฃ
โœ… Taking part in our Ultra Relay Team this year tooโฃ
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Sheโ€™s now leaner, fitter & faster >> can see some PBโ€™s on the horizon ๐Ÿ‘€โฃ
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Kirsty has been an absolute legend to work with.โฃ
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Every week she turns up and leads by example.โฃ
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Sheโ€™s one of the most consistent people in the group ๐Ÿ™Œโฃ
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Well done Kirsty!! Youโ€™re looking leaner every week and performing better at the same time ๐Ÿ’ชโฃ
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Roll on smashing some PBs this year!! ๐Ÿ”ฅโฃ
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If you want to get leaner without sacrificing your fitness/performanceโ€ฆโฃ
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Drop me a message with the word โ€œ๐๐„๐‘๐…๐Ž๐‘๐Œโ€ ๐Ÿ“ฉโฃ

๐Ÿ‘ ๐ญ๐ก๐ข๐ง๐ ๐ฌ ๐ญ๐ก๐š๐ญ ๐ก๐ž๐ฅ๐ฉ๐ž๐ ๐ฆ๐ž ๐ซ๐ฎ๐ง ๐š ๐ฌ๐ฎ๐› ๐Ÿ’๐ŸŽ๐ฆ๐ข๐ง๐ฌ ๐Ÿ๐ŸŽ๐ค๐ฆโ€ฆโฃโฃI ran my first sub 40mins 10km this month. โฃโฃFor reference, around a yea...
22/02/2026

๐Ÿ‘ ๐ญ๐ก๐ข๐ง๐ ๐ฌ ๐ญ๐ก๐š๐ญ ๐ก๐ž๐ฅ๐ฉ๐ž๐ ๐ฆ๐ž ๐ซ๐ฎ๐ง ๐š ๐ฌ๐ฎ๐› ๐Ÿ’๐ŸŽ๐ฆ๐ข๐ง๐ฌ ๐Ÿ๐ŸŽ๐ค๐ฆโ€ฆโฃ
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I ran my first sub 40mins 10km this month. โฃ
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For reference, around a year ago my PB was 46mins and I was absolutely buggered running that fast ๐Ÿคฃโฃ
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Since then, Iโ€™ve picked out 3 things that have really helped meโ€ฆโฃ
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1๏ธโƒฃ ๐†๐ž๐ญ๐ญ๐ข๐ง๐  ๐ฅ๐ž๐š๐ง๐ž๐ซ (๐๐ซ๐จ๐ฉ๐ฉ๐ž๐ ๐š๐ซ๐จ๐ฎ๐ง๐ ๐Ÿ–๐ค๐ )โฃ
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Being lighter made me quicker & more efficient. โฃ
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My heart rate was so much lower at faster paces when sitting at say 12st versus 13st+. โฃ
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2๏ธโƒฃ ๐ƒ๐จ๐ข๐ง๐  ๐ฌ๐ฉ๐ž๐ž๐ ๐ฌ๐ž๐ฌ๐ฌ๐ข๐จ๐ง ๐ฐ๐ข๐ญ๐ก ๐š๐œ๐ญ๐ฎ๐š๐ฅ ๐ฉ๐š๐œ๐ž ๐ญ๐šrgetsโฃ
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With my speed workouts, doing things like 10 X 500m / 5 X 1000m / 4 X 2000m โฃ
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With these sessions before, Iโ€™d just run hardish. I didnโ€™t really pay attention to what pace I should be at. โฃ
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Now, I know exactly what pace I need to be aiming for during these different sessions. โฃ
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What I discovered was that I wasnโ€™t running anywhere near fast enough before! โฃ
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This was tough but bloody hell after a few months I seen a HUGE difference. โฃ
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3๏ธโƒฃ ๐๐ซ๐ข๐จ๐ซ๐ข๐ญ๐ข๐ฌ๐ข๐ง๐  ๐ฌ๐ฉ๐ž๐ž๐ ๐ฐ๐จ๐ซ๐คโฃ
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I made sure Iโ€™d do my speed sessions first in the week. โฃ
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They were the priority. I wasnโ€™t throwing them in last at the end of the week when my bodyโ€™s just about done. โฃ
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I did them when I was at my freshest so that I could get the best adaptation possible. โฃ
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A final point is actually testing your 10km or whatever distance you are going to be doing. โฃ
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I try to test mine every 8-12 weeks now. Just to get an idea of what my paces should be for some of my speed sessions. โฃ
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Itโ€™s not always 10kmโ€™s, sometimes Iโ€™ll test my 5km or half marathon too. โฃ
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If youโ€™re chasing a faster 10k this year, whatโ€™s your current PB?โฃ
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(And if you want, Iโ€™ll tell you what paces to aim for in your 500s / 1ks / 2ks.)

Nike changed my life as a childโ€ฆIโ€™ve always loved training, for as long as I can remember. Ever since I was probably 8 o...
19/02/2026

Nike changed my life as a childโ€ฆ

Iโ€™ve always loved training, for as long as I can remember.

Ever since I was probably 8 or 9 years old, iโ€™d be out practising my skills for football.

I used to get such a buzz getting up at 6am to train before the school bus.

When I was around that age, I remember watching this Nike ad.

There was this young athlete in the advert who was up at like 4am, training basketball in the dark.

Everyone was still asleep but this young lad was out putting in the workโ€ฆthe work that no one sees.

Something about that lit a fire in me, I found it so inspiring.

I remember after watching that advert, thatโ€™s when I started setting the alarm for 6am. (one of those old alarms that had a bell in it >> thing was loud as hell ๐Ÿคฃ)

Even when winter hit, Iโ€™d balance a light on a bin just so I could still train out in the dark.

It was brutal most morningsโ€ฆespecially in the winter. I never wanted to get up.

It was so tempting to just hit snooze. No one would of said anything. But I would have knownโ€ฆ

Thatโ€™s where I first built self discipline and slowly started to gain self respect.

Today, I still have that buzz for training. I love setting goals that scare me a little, that force me to turn up.

Because when you show up, day after dayโ€ฆand you do what you said youโ€™d doโ€ฆ

Thatโ€™s when you start to slowly become that person you know deep down you could be.

Training isnโ€™t just exercise for me, itโ€™s a way of life. Itโ€™s part of me.

Itโ€™s why I created Infinite.

This isnโ€™t a game you ever โ€œcompleteโ€

Thereโ€™s always another level. Always more growth. Always more potential.

Itโ€™s just having the courage to go out there and find out what you are really capable of.

Changing your lifeโ€ฆisnโ€™t easy. Itโ€™s fu***ng hard. If it was easy, everyone would be walking round living their best life...
18/02/2026

Changing your lifeโ€ฆisnโ€™t easy.

Itโ€™s fu***ng hard.

If it was easy, everyone would be walking round living their best life.

Doing the things they secretly wanted to do, looking how they want to look & feeling how they want to feel.

But they donโ€™t.

Over the last decade, Iโ€™ve seen so many clients completely change their life.

Not just a wee flash in the panโ€ฆgetting some quick fat loss results.

Iโ€™m talking about identity level change.

They became the type of person who trains even when they canโ€™t be arsed.

The type of person who doesnโ€™t go off the rails every weekend.

The type of person who stops starting over every single bloody Monday.

And, every single one of them that acheived thatโ€ฆwent through hardship.

Went through challenging weeks. Had moments of self doubt where they wanted to give in.

Had times where they had zero motivation.

Thing is, what do you expect? Yes itโ€™s going to be bloody hard.

But the upsideโ€ฆitโ€™s going to be bloody worth it!

Easy choices > hard life.

Hard choices > easy life.

Itโ€™s easier to miss the workout, binge on choclate at night, go mad at every weekendโ€ฆ

Itโ€™s harder to turn up and do the workout when you have no motivaiton.

Itโ€™s hard planning your meals for the week so you stay on track.

My question to you is thisโ€ฆ

What choice are you going to make? Hard choice for an easy life.

Or easy choices for a hard life?

Itโ€™s harder to turn up and do the workout when you have no motivation. every weekendโ€ฆ

๐€ ๐œ๐ก๐ž๐ž๐ฌ๐ž ๐ญ๐จ๐š๐ฌ๐ญ๐ข๐ž & ๐Ÿ– ๐๐ข๐ ๐ž๐ฌ๐ญ๐ข๐ฏ๐ž๐ฌโ€ฆโฃโฃThat was my usual lunch many years ago back when I first got into the gym. โฃโฃI had no ...
17/02/2026

๐€ ๐œ๐ก๐ž๐ž๐ฌ๐ž ๐ญ๐จ๐š๐ฌ๐ญ๐ข๐ž & ๐Ÿ– ๐๐ข๐ ๐ž๐ฌ๐ญ๐ข๐ฏ๐ž๐ฌโ€ฆโฃ
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That was my usual lunch many years ago back when I first got into the gym. โฃ
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I had no bloody idea what to eat. โฃ
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So I did what most people doโ€ฆI just trained harder and hoped my body would somehow sort itself out. โฃ
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Maybe I could outwork my s**tty diet. โฃ
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But, yeah that didnโ€™t happen. I just stayed around the same weight & leanness year round. โฃ
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Putting in effort and getting nowhere. โฃ
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A cheese toastie & digestives wasnโ€™t a great lunch. โฃ
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But it was easy. It was quick. I didnโ€™t have to think about it. โฃ
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I donโ€™t eat that now as I know what I actually should be eating to get lean & stay lean. โฃ
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Back then I didnโ€™t know any better and Iโ€™d normalised feeling horrendous after my lunch. โฃ
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Bloated, no energy and feeling crap. (donโ€™t think my cholesterol was very good either) โฃ
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So point of this post? >> Iโ€™ve been where youโ€™ve been. โฃ
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Iโ€™ve felt completely lost with nutrition. โฃ
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Iโ€™ve been in a place where I just choose the easy path and grab whatโ€™s convenient. โฃ
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The good news is, it doesnโ€™t have to stay that way. โฃ
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Once you actually know what to eat and how to actually have some sort of structure in placeโ€ฆโฃ
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You donโ€™t have to stay stuck with your nutrition. You donโ€™t have to normalise feeling bloated or low in energy anymore. โฃ
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Iโ€™ve a educational training I did for clients on this, it will show you exactly how to build out your own nutrition planโ€ฆโฃ
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So that you can get lean and stay lean! โฃ
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If you want access to it, message โ€œ๐“๐‘๐€๐ˆ๐๐ˆ๐๐†โ€ and Iโ€™ll send it to you. โฃ
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Stephen

๐Ÿ• ๐ฆ๐จ๐ง๐ญ๐ก๐ฌ ๐ฅ๐š๐ญ๐ž๐ซ ๐š๐ง๐ ๐Ÿ’๐Ÿ—๐ฅ๐›๐ฌ ๐จ๐Ÿ ๐›๐จ๐๐ฒ ๐Ÿ๐š๐ญ ๐†๐Ž๐๐„!!โฃโฃMeet David Naughton โ€ฆaka Mr Consistency. โฃโฃOver the last 7 months, heโ€™s mad...
16/02/2026

๐Ÿ• ๐ฆ๐จ๐ง๐ญ๐ก๐ฌ ๐ฅ๐š๐ญ๐ž๐ซ ๐š๐ง๐ ๐Ÿ’๐Ÿ—๐ฅ๐›๐ฌ ๐จ๐Ÿ ๐›๐จ๐๐ฒ ๐Ÿ๐š๐ญ ๐†๐Ž๐๐„!!โฃ
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Meet David Naughton โ€ฆaka Mr Consistency. โฃ
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Over the last 7 months, heโ€™s made some unreal progress. โฃ
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The kind where you look back at photos and goโ€ฆhow the hell is that the same person? โฃ
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โœ… Leanest heโ€™s been in yearsโฃ
โœ… Fittest heโ€™s been in years โฃ
โœ… Running times dropping month after month (heโ€™s flying!) โฃ
โœ… Strength sessions done week in week out โฃ
โœ… And heโ€™s managed to balance out fat loss whilst maintaining his performance with his runsโฃ
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Dave is a very keen runner and if you follow him on Stravaโ€ฆyouโ€™ll see he does a lot in a week! โฃ
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So many that are very active, often struggle to lose body fat. โฃ
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When you burn a lot, your appetite goes up. โฃ
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If we arenโ€™t eating the best as it isโ€ฆitโ€™s very easy to overconsume. โฃ
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However, when we get that balance right and we know what to eatโ€ฆโฃ
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Fat loss becomes so much easier! โฃ
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You end up getting leaner without having to bloody starve yourself to do it. โฃ
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Well done Dave, youโ€™ve put in some serious graft and are now reaping the rewards. โฃ
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Roll on finishing this fat loss phase & start the performance phase ๐Ÿ”ฅโฃ
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If you are already active but youโ€™ve struggled to drop body fat in the pastโ€ฆโฃ
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Message me โ€œ๐ˆ๐๐“๐„๐‘๐„๐’๐“๐„๐ƒโ€ and Iโ€™ll send you some details. โฃ
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See if thereโ€™s anything I can do to help.

โ€œ๐‘๐ข๐ ๐ก๐ญ, ๐ญ๐ก๐š๐ญโ€™๐ฌ ๐ข๐ญ ๐ขโ€™๐ฆ ๐ ๐จ๐ข๐ง๐  ๐š๐ฅ๐ฅ ๐ข๐ง ๐จ๐ง ๐Œ๐จ๐ง๐๐š๐ฒโ€ โฃโฃIโ€™ve said that to myself so many times in the past. โฃโฃEspecially this ti...
15/02/2026

โ€œ๐‘๐ข๐ ๐ก๐ญ, ๐ญ๐ก๐š๐ญโ€™๐ฌ ๐ข๐ญ ๐ขโ€™๐ฆ ๐ ๐จ๐ข๐ง๐  ๐š๐ฅ๐ฅ ๐ข๐ง ๐จ๐ง ๐Œ๐จ๐ง๐๐š๐ฒโ€ โฃ
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Iโ€™ve said that to myself so many times in the past. โฃ
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Especially this time of year. โฃ
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Slip into s**tty habits and get to a place whereโ€ฆโฃ
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Itโ€™s Sunday evening and Iโ€™m a tub of Ben & Jerrys deep.โฃ
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Feeling like a bloated mess. โฃ
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But Iโ€™d convince myself that Iโ€™d be 100% on it on Monday. โฃ
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Iโ€™d go all in. Cut out all the s**t that Iโ€™d been having. โฃ
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Up my exercise & step count. โฃ
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Seriously kickstart things. โฃ
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Thing is, it workedโ€ฆshort term. โฃ
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But the reality was, I could never keep up that sort of itensity up all year round. โฃ
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So iโ€™d eventually end up โ€˜off itโ€™ again. โฃ
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There was no balance what so ever. โฃ
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Now, Iโ€™m not on it and off it anymore. โฃ
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Iโ€™ve struck a way better balance where I donโ€™t need to escape the way I eat. โฃ
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Most people I talk to really struggle with nutrition. โฃ
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They can never seem to figure out how to get that balance right. โฃ
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If you feel lost with this, Iโ€™ve got an educational training showing you how to create your own nutrition plan. โฃ
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One that allows you to still enjoy the things you like in life & doesnโ€™t have you miserable on a diet. โฃ
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Want access? Message โ€œ๐“๐‘๐€๐ˆ๐๐ˆ๐๐†โ€ and iโ€™ll send it straight over.

๐“๐ก๐ž๐ฌ๐ž ๐ซ๐ž๐ฌ๐ฎ๐ฅ๐ญ๐ฌ ๐š๐ฅ๐ฅ ๐ฅ๐จ๐จ๐ค ๐๐ข๐Ÿ๐Ÿ๐ž๐ซ๐ž๐ง๐ญ ๐จ๐ง ๐ญ๐ก๐ž ๐ฌ๐ฎ๐ซ๐Ÿ๐š๐œ๐žโ€ฆโฃโฃ๐Ÿ‘‰ Different lifestyles/commitments.โฃ๐Ÿ‘‰ Different starting points.โฃ๐Ÿ‘‰ Dif...
13/02/2026

๐“๐ก๐ž๐ฌ๐ž ๐ซ๐ž๐ฌ๐ฎ๐ฅ๐ญ๐ฌ ๐š๐ฅ๐ฅ ๐ฅ๐จ๐จ๐ค ๐๐ข๐Ÿ๐Ÿ๐ž๐ซ๐ž๐ง๐ญ ๐จ๐ง ๐ญ๐ก๐ž ๐ฌ๐ฎ๐ซ๐Ÿ๐š๐œ๐žโ€ฆโฃ
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๐Ÿ‘‰ Different lifestyles/commitments.โฃ
๐Ÿ‘‰ Different starting points.โฃ
๐Ÿ‘‰ Different goals.โฃ
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But they all had the same thing in common.โฃ
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They made a decision to change.โฃ
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Not โ€œIโ€™ll start on Monday and see how I get on.โ€โฃ
Not โ€œIโ€™ll start when life calms down.โ€โฃ
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A proper decisionโ€ฆ that enough was enough.โฃ
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The kind where you stop negotiating with yourself every day and you just get on with it.โฃ
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But hereโ€™s what people missโ€ฆa decision on its own isnโ€™t enough.โฃ
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Because everyone decides when theyโ€™re fed up.โฃ
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After a bad photo. A hard week. A weigh-in that pi**es you off.โฃ
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The difference with these clients?โฃ
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They used accountability to back that decision up.โฃ
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They didnโ€™t rely on motivation.โฃ
They didnโ€™t wing it.โฃ
They didnโ€™t go 0 โ†’ 100 then burn out & end up giving up. โฃ
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They had someone keeping them honest.โฃ
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โœ… Weekly support & accountabilityโฃ
โœ… A clear plan so they knew exactly what to doโฃ
โœ… Adjustments when life got hectic (so it wasnโ€™t all or nothing)โฃ
โœ… A plan for weekends, meals out, and rough weeksโฃ
โœ… And most importantlyโ€ฆ someone they couldnโ€™t bulls**tโฃ
โฃ
Because letโ€™s be realโ€ฆitโ€™s easy to lie to yourself.โฃ
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โ€œIโ€™ll workout tomorrow.โ€โฃ
โ€œIโ€™ll be good from Monday.โ€โฃ
โ€œIโ€™ve been eating fine.โ€โฃ
โ€œIโ€™m just too busy.โ€โฃ
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Accountability cuts through thatโ€ฆnot in a finger-pointing, shouty way.โฃ
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More like: โ€œRightโ€ฆ whatโ€™s the plan then?โ€โฃ
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And once you start stacking small wins week after weekโ€ฆโฃ
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Thatโ€™s when the weight drops.โฃ
Thatโ€™s when fitness improves and PBโ€™s start happening.โฃ
Thatโ€™s when confidence comes back.โฃ
Thatโ€™s when you become the type of person who just does it.โฃ
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So if youโ€™ve been saying you want to change for bloody agesโ€ฆโฃ
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Maybe itโ€™s not another new plan you need.โฃ
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Maybe you just need accountability to actually follow through on the plan you already know you should be doing.โฃ
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If you want my help with that, send me โ€œ๐€๐‚๐‚๐Ž๐”๐๐“๐€๐๐ˆ๐‹๐ˆ๐“๐˜โ€ and Iโ€™ll tell you what to do next.โฃ

Get clear on that, and who knows where you could end up come the summer. Was having a goal or an event to work towards. ...
12/02/2026

Get clear on that, and who knows where you could end up come the summer.
Was having a goal or an event to work towards.
Itโ€™s cold, dark & bloody miserable out there.

It can be a bit of a thought doing anything.

Something that sort of changed the game for meโ€ฆ

So if you are seriously struggling just now with motivation and you canโ€™t seem to get goingโ€ฆ

I donโ€™t know about you but I need a reason to eat well, train & turn up daily.

Without it, itโ€™s far too easy to slip into s**tty habits & push things off.

Iโ€™ve got Hyrox in March & an Ultra in May to train for.

If I didnโ€™t have them, bloody heck it would be so easy to slip into s**tty habits just now.

Perfect excuse, blame the time of year and promise myself to get on it later.

So if you are seriously struggling just now with motivaiton and you canโ€™t seem to get goingโ€ฆ

What are you working towards this year? Whatโ€™s the goal?

You need something to pull you forward.

Get clear on that and who knows where you could end up come the summer.

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